Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023.

The follow-up event to Superdrug’s uber-popular 2019 health and beauty brand showcase will kick off at The Truman Brewery (Brick Lane) from 24^th – 26^th February. The three-day event – the ‘ultimate health and beauty playground’ and the UK’s largest beauty festival – invites attendees to enjoy free treatments, attend exclusive masterclasses with industry experts, meet with big-name beauty influencers, and immerse themselves in all things health and beauty.

Brands include: Bourjois, Marc Jacobs, BedHead, Ariana Grande perfume, NYX Professional Makeup, CeraVe, Glaze, Britney Spears fragrance, Feather & Down, Nivea, Pantene x Moschino and more. Superdrug’s own Superdrug Healthcare and Superdrug Beauty Studio will also feature.

Matt Walburn, Marketing, eCom, Digital, Customer Director at Superdrug, said: “We are excited to see the return of Superdrug Presents. We know the value of experience for our customers and being able to host an event that brings so many fantastic brands together is something we’re confident they will love. N2O share our vision when it comes to experiential and we can’t wait to see it come to life at the end of the month, it’s not to be missed!”

Clare James, Chief Operating Officer at N2O, said: “This massive event was such a big project for us to work on in 2019, and we’re in a great position to bring it back in this post-Pandemic landscape. It was incredibly well-received in 2019, so to be able to deliver it again and build on that excitement from fans is a fantastic thing. Our talented Creative Team have devised over 30 unique health and beauty experiences for customers to immersive themselves in and it’s bigger and better than ever before!”

Tickets and more information can be found at Superdrug Presents | Superdrug

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The guilt-free snack company, Fridge Raiders, has launched ‘Power Play’ to show Brits that getting fit and going to the gym isn’t just about lifting intimidating weights and mindlessly pounding the treadmill – there’s some brilliant, fun alternatives.

Created by 3 Monkeys Zeno and running from the 5^th – 8^th February, the snack brand will be hosting classes curated and lead by renowned PT and fitness influencer, Emily Furey. Power Play offers a range of unique exercise classes that will have visitors working up a sweat, boosting their heart rates and getting their metabolism going – without a treadmill or spin bike in sight. Two classes will also be joined by celebrity and 2018 Dancing on Ice winner, Jake Quickenden.

At Power Play, all 45-minute classes are absolutely free and include Dance Dance (the ultimate activity-based computer game mixed with floor workouts), sports day-themed circuits and a fun-packed, Gladiator-inspired obstacle course.

Not only this, but guests will be able to replenish their power with a range of delicious protein-based snacks that will help keep them powered on-the-go and in the gym; helping them to maintain a healthy lifestyle past January and throughout 2019.

This activation comes as an answer to Fridge Raiders’ recent research, finding that when it comes to New Year’s resolutions, half (50%) of those who make them give up within just one month or less – with only 8% sticking to them all year. This year, 60% of us have forgone the ‘new year, new me’ promises completely, due to lack of success.

The majority (71%) of UK adults have previously made fitness-focused resolutions; unfortunately, 86% of these confess to breaking them before the year is out. We fail, not because we don’t want to get fit, but because a third of us (32%) lose motivation and a fifth (21%) are just too busy.

Of the quarter (23%) of UK adults that have a gym membership, just 12% go regularly; this rises to 18% in those aged 18-34. So, what really stops us going to the gym?

The top five reasons people avoid going to the gym:

• They find the gym experience intimidating (22%)
• They don’t like attending the gym as they find it boring (22%)
• They feel like people are watching everything they do (18%)
• The gym is too crowded, and they hate queuing to use the equipment (16%)
• They’re not really interested in keeping fit (16%)

Power Play aims to be the antidote to boring, intimidating gym routines.

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Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.

This promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day. With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand. The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan meaning that Quaker will be front of mind for shoppers looking for options to kick start their day this New Year.

Steph Okell, Quaker Senior Marketing Manager at PepsiCo, comments: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go. That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”

Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.

To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at www.quaker.co.uk.

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New research launched by the Movember Foundation reveals nearly half (47%) of men feel they are unable to confide in friends about their problems, compared to 63% of women who do.

This may be attributed to men having fewer social connections. On average, the men who were surveyed said they had three close friends, although nearly a third (27%) said they did not have any close friends or any friends at all.

The research also revealed that these friendships get weaker as they get older with men aged 55+, spending half the amount of time with friends than 16-24-year-olds. Over one in five (22%) men in this 55+ age group said they never saw their friends for a catch up.

Almost two in three men aged 16-24 (67%) would prefer to be known for having a ‘short fuse’ than ‘vulnerable’, and almost half (47%) would rather speak to a salesman for half an hour than a counsellor further highlighting the belief that men are reluctant to talk about their problems and feelings.

A previous study from the University of Harvard has shown that the biggest indicator of long-term health and well-being is the strength of your relationships with family, friends and spouses. According to the study, having someone to rely on has many health benefits, including helping your nervous system relax, your brain stay healthier for longer, and reduces both emotional and physical pain.

The Movember research also found men aren’t creating opportunities to meet up with their friends, for example; nearly two in five never go out for drinks (38%) or food (38%) with their close friends. Further to this when it comes to life challenges, only one in 10 (10%) of men go to family and friends for help when they face a challenge in life.

Owen Sharp, CEO of the Movember Foundation said: “Previous studies have proven that poor social connections have a negative impact on physical and mental health and this has to change. This is what the whole month of Movember is all about and the year-round initiatives we fund to tackle social isolation and loneliness. Three out of the four people who take their own lives every year are men and it’s the biggest killer of men under the age of 44.”

Movember’s annual month-long fundraiser calls on men across the UK to grow a moustache. The campaign aims to not only to raise awareness and funds, but to encourage men to connect with friends and create real change for men’s health. The charity also invests in innovative year-round projects that help foster quality relationships, whilst building the evidence of what works to support men building and maintaining stronger social connections.

One example of this is the Men’s Pie Club in Newcastle; socially isolated men are brought together to learn the skills they need to cook and create great food, as well as an opportunity to build relationships with each other. Another is Brothers Through Boxing in Peterborough, which provides boxing training sessions to young men who are not in employment, education or training, and who are at risk of social isolation and loneliness. Through training and coaching they are able to build social relationships among other young men, leading to a stronger sense of belonging, and a greater ability to stay mentally healthy.

The Movember Foundation is the leading charity dedicated to changing the face of men’s health in the UK and around the world. The foundation recognises that men are dying six years younger than women around the world. It campaigns to ensure that men take their health more seriously and act when necessary, as well as raising funds for vital research to combat prostate cancer, testicular cancer and male suicide. The foundation is aiming to reduce the number of men dying prematurely by 25% by 2030.

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This November, the Movember Foundation returns with its annual month-long fundraiser challenging men across the UK to grow a moustache to raise awareness and funds for men’s health issues.

Now in its 11^th year in the UK, millions of men around the world are encouraged to embrace their handlebars, wisps and everything in-between. Whether flying the flag solo, joining up with friends, work colleagues, sports clubs, schools or universities, growing a moustache is the homegrown version of wearing a ribbon.

To date, through the moustaches grown, connections created, and conversations generated, the Movember Foundation has proudly welcomed over five million supporters and helped fund 1,200 innovative men’s health projects across twenty countries. But there is still much work to be done.

In the UK, the stats are shocking – one in eight men will be diagnosed with prostate cancer in their lifetime, and there are more 333,000 living with the disease. Twelve men a day take their own life, and three out of four suicides are by men. Testicular cancer is the most common cancer in young men and although in most cases the outcome for men with testicular cancer is positive, a 95% chance of survival is no comfort to the one man in twenty who won’t make it.

When it comes to their health, too many men don’t feel like they have the support to talk, don’t act, and die too young.

Men who are planning to join in with Movember should register at www.movember.com and start with a cleanly shaven face at the beginning of the month. After that, it’s as simple as letting a ‘Mo’ grow for the rest of the month, whilst asking for donations. Funds will go on to invest in four key areas: prostate cancer, testicular cancer, mental health and suicide prevention.

Those who are follicly challenged can alternatively choose to ‘Move a Mo-ment’ to support the charity this year. Participants will need to run or walk 60 kilometres over the month. That’s 60 kilometres for the 60 men we lose to suicide each hour, every hour. There is also the opportunity to ‘Host a Mo-ment’ by organising a get-together to raise much-needed funds for men’s health.

The Movember Foundation is the leading charity dedicated to changing the face of men’s health in the UK and around the world. The foundation recognise that men are dying six years earlier than women due to common health issues such as prostate cancer, testicular cancer, mental health and suicide. The foundation is aiming to reduce the number of men dying too young by 25% by 2030.

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Omnicom Experiential Group agency, TRO, is making its workforce well-being a priority with the launch of a new initiative in collaboration with POINT3 Wellbeing.

Entitled ‘Wellbeing Wednesday,’ the new weekly event offers employees (along with the local SW London business community) a range of POINT3 workouts, which have been scientifically designed to reduce stress through a combination of movement and mindfulness. Ideal for those on busy schedules, the 45 minute 2-in-1 workouts combine both exercise (either HIIT, Stretching or Running) along with a relaxing mindfulness session. Once a month, POINT3 will also host a talk focused around a different wellbeing theme.

The ‘Thriving at Work’ Report commissioned by the government at the end of 2017 states that 300,000 workers are leaving their jobs every year on account of a mental health related issue. What’s more, it’s thought that 85% of adults are experiencing stress regularly, highlighting the role and responsibility that companies have to managing the mental, as well as physical and emotional health of their employees.

POINT3 was set up by Nicky Morgan, Sarah Mayo and Siôn Stansfield, who first met while working at TRO. They have re-trained as mind and body coaches and are using their corporate experience to now provide total wellbeing experiences that motivate, educate and energise people to be happier, healthier, and more productive.

Amelia Shepherd, Managing Director, TRO commented: “Quite simply, we wouldn’t be anywhere without our people, so we are completely committed to maintaining a holistic approach to nurturing our brilliant workforce. It’s absolutely crucial that mental health is held in the same regard as physical health, and so it was natural to partner with POINT3 to deliver this weekly event for our team.”

Nicky Morgan, Co-founder of POINT3 Wellbeing added: “It feels fitting to partner with TRO on this new Wellbeing Wednesday event, given the POINT3 founders all met here. And having worked at the agency for over 15 years myself, I am delighted to build on this long-standing relationship. Wellbeing Wednesday will be happening every week come rain or shine – firmly putting mind + body health and fitness on the Richmond agenda.”

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This summer, people across the UK will be able to take free preliminary hearing checks and advice as part of a Specsavers roadshow. The campaign launched on 26th July in London and will run for 22 days across the UK. Everyone taking a hearing check will get the chance to win a VIP ticket package for an upcoming major entertainment event.

Run by global brand experience agency Sense, the experiential campaign will raise awareness of the importance of having regular hearing checks, as well as encouraging dialogue around hearing loss to help normalise what is a very common problem.

“People will be welcomed onto the Specsavers bus, where they can undergo an assessment to see if they need to take a full check at their local branch,” explained Sense Account Director Jess MacGillivray. “Visitors will also be able to experience what it’s like to suffer from hearing loss through a special simulator and exclusive video guide.”

Commenting on the campaign, David Legge, Marketing Manager at Specsavers, said: “Around one in six people in the UK experiences problems with their hearing, which can have a significant impact on their quality of life and relationships with family and friends. We want to draw attention to the importance of going for regular checks and protecting your hearing, as well as reducing the stigma of wearing hearing aids, which can transform the lives of people suffering from hearing loss.”

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