Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member.

Hot from his awards success on Tuesday night, where he scooped up the British Male Solo Artist Award, Stormzy, was honoured by the high street favourite earlier on Thursday 20th Feb.

In an Instastory, the star shared a video of him unboxing the surprise gift en route to the airport for his European leg of his H.I.T.H World tour.

Broadcasting to his 3.1 million followers on his @stormzy account he excitedly said: “Public Service Announcement: The game has changed forever. Check this” before playing the video.

He also thanked Greggs via Twitter saying “Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant.”

It featured a slick membership card displayed in bespoke packaging along with a welcome video and a pair of size-12 Greggs slippers. This follows the grime artist making headlines recently after accidentally forgetting to change out of his slippers before appearing live on BBC Breakfast and admitting that he’d go everywhere in them if he could.

Whilst Greggs are staying fairly tight-lipped about the special service, in the video, its Concierge service boasts special pastry privileges with the option to order whatever he wants, whenever he wants.

However, reportedly no amount of Steak Bakes or Vegan Sausage Rolls can buy you membership to this private club – as Greggs has since confirmed it’s strictly by invite-only.

A Greggs spokesperson said: “Our Concierge card is strictly by invite only to some of our biggest fans. That’s all we can say.”

Greggs are working with creative PR agency Taylor Herring on the campaign.

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The world’s first Sausage Roll sidecar was unveiled in London today to celebrate Greggs launching on Just Eat, a leading global hybrid marketplace for online food delivery.

The exciting new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over 1 million households across the three cities. To help hungry Greggs fans join in the celebration, Just Eat is offering free delivery on all orders, with no minimum spend.

A team of designers took two weeks to customise the classic Triumph Bonneville, which now features a six-foot sausage sidecar in tribute to the iconic savoury treat.

The campaign was devised by creative PR agency Taylor Herring who are working alongside the Just Eat PR to promote the partnership.

The bespoke delivery vehicle idea was inspired by the push-bike that Greggs founder John Gregg used in the 1930s to deliver his baked goods. The bike will go on a tour covering over 400 miles in three days, visiting London, Newcastle and Glasgow. The Sausage Roll sidecar hit the road for the first time accompanied by self-confessed Greggs fan, and King of the Jungle, Joe Swash.

As part of the activation fans will be able to take a snap of themselves in the bespoke Sausage Roll sidecar and enjoy free Sausage Rolls and Vegan Sausage Rolls* as it visits Glasgow, Buchanan Street on the 5th of July (11am-2pm) and Newcastle, Northumberland Street on 6^th July (11am-2pm) to celebrate the launch of the service.

Joe Swash said: “With Greggs now on Just Eat, breakfast and lunch just got infinitely better! Their Bacon Rolls are my favourite, I reckon I’ll be putting a few cheeky orders in myself!”

Graham Corfield, Managing Director of Just-Eat Group, said; “We’re delighted to welcome Greggs to Just Eat bringing customers even more of their favourite food brands at the tap of the app. Britain’s love affair with Greggs isn’t slowing down so what better way to celebrate than with a speedy Sausage Roll-inspired delivery bike!”

Hannah Squirrell, Customer Director at Greggs, added: “We’re thrilled to be working with Just Eat to make it even easier for our customers to enjoy their breakfast and lunch menu favourites. From Bacon Rolls and Coffees to our range of Bakes, Sandwiches and Wraps, we’ll be able to go direct to the doorsteps of more than a million hungry households.”

The new partnership enables customers in London, Newcastle and Glasgow to order a select range of Greggs’ savoury and sweet menu items via Just Eat with no minimum spend, including Greggs’ famous Sausage Rolls, Vegan Sausage Rolls, Steak Bakes, Doughnuts, Bacon Rolls and Coffees – perfect for breakfast or lunch. Customers can order for delivery from 8am in both Glasgow and Newcastle and from 7am in London.

Greggs is available to order on Just Eat in London, Newcastle, and Glasgow, from today. Customers can check out whether delivery is available in their postcode here: https://www.just-eat.co.uk/takeaway/brands/greggs

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