Piccolo Foods is launching a charity campaign, One for One, which aims to distribute at least 100,000 of its range of pouched organic fruit and veg purées to families in need.

During October, the food company has linked up with some of Britain’s top food banks, such as Trussell Trust, and children’s charities and aims to give away 100,000 pouches to children under five via a series of grassroots events, social campaigns, in-store outreach and PR activity.

Piccolo’s One for One campaign will run from October until the end of the year. For every pouch bought throughout October, the company will donate an additional one to a food bank (such as Trussell Trust) or children’s charity (such as the Sick Children’s Trust).

The charity link is being promoted in-store with on shelf banners, banner adverts and in store magazine activity and via digital marketing (banner ads across selected sites) and PR activity (including regional events for bloggers).

Cat Gazzoli, Founder of Piccolo, says: “At Piccolo we have always been passionate about giving back, and that’s why we’re so proud to be launching our One for One campaign.  Feeding babies can be stressful at the best of times, which is why we are determined to support those who really do need our help by donating a Piccolo pouch for every pouch bought.  We think the work done by these charities is invaluable, so we want to support them however we can.”

Samantha Stapley, Operations Manager for England at The Trussell Trust, says, “Our mission is to bring communities together to end hunger in the UK for everyone no matter their age, and so we’re delighted to be working with Piccolo on their One for One campaign.  We know that there are currently thousands of parents struggling to feed hungry babies across the UK right now, and so the One for One campaign will enable us to really help get nutritious meals in to the hands of those little ones who need it most at a crucial time in their development when otherwise they might have gone hungry.”

The new One for One campaign is part of Piccolo’s charity support programme.  The company is already committed to giving 10% of its profits to charity, and the One for One campaign is the largest standalone charitable project Piccolo has embarked on and the first of its kind in the supermarket world.

Piccolo pouches are sold in Morrisons, Asda, Waitrose and Boots, health food retailers and independent shops across the UK.

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Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major sponsorship deal which will see the product sampled to all participants in the events.

The breakfast drink brand will sponsor 21 events across the year, including the Simply Health Great North Run in September, reaching an audience of 6.8 Million through TV coverage, branding, print, sampling, PR and social media.

The partnership is part of a wider heavy-weight multi-media marketing campaign to for Up&Go in the UK, which also includes a new-look pack design and ultra-convenient resealable cap format across its Milk Chocolate, Vanilla and Banana & Honey flavours.

The new-look Up&Go range has already secured new listings in Tesco Express, WH Smith, The Co-op and Sainsbury’s.

James McMaster, Up&Go CEO, says: “The Simply Health Great Run Series and the Great Swim series are a perfect fit with Up&Go’s unique active lifestyle brand ethos. We believe in taking part in activities that are challenging, fun and most importantly accessible to all. We are delighted to be the official breakfast drink partner of these major national events in the sporting calendar and look forward to joining participants on the start line ourselves!”

Nicky Homes, Commercial Director from the Great Run Company, said: “We are delighted to have Up&Go on board as the Official Breakfast Drink Partner of the Simply Health Great Run Series and the Great Swim Series in 2017. A healthy breakfast is an essential part of preparation for all of our runners and swimmers on the day of our events, so we are thrilled that Up&Go will provide their convenient breakfast drink to all of our participants as part of this exciting new partnership.”

Up&Go is the Number 1 breakfast brand in Australia and launched in the UK in 2015. Up&Go breakfast drinks are now sold nationally through major multiple and independent retailers, with distribution growing rapidly across all key channels. Up&Go is marketed in this country by Life Health Foods UK which also sells award-winning gluten free cereal brand, Nutri-Brex, with its sorghum-based ‘bix’ range.

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