Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Guests will be invited to create their very own bespoke Tic Tac flavour mix from a choice of 10 individual flavours. These will include favourites such as Fresh Mint, Orange, Passion Fruit and Cherry Cola, which can be combined together to create a completely new combination.

Guests can then personalise their unique pack with a light-hearted message on the label, to help them ‘open up’ in a fun way and share their special personalised treat with their favourite person. Fans will also have the opportunity to inspire the flavours of the future by sharing their flavour combination ideas. The most creative suggestions will be shared with Tic Tac’s Research & Development team for potential future innovation.

The taste journey continues with a  ‘Mixers’ cocktail bar, inspired by Tic Tac’s flavours, and a socialising area to bring the Tic Tac experience to life where people can learn interesting facts about the brand, while relaxing with an exclusive cocktail.

Guests will also be encouraged to ‘Shake their Tic Tacs’ in the Tic Tac GIF photo booth. There will also be an opportunity to win a pair of tickets to Elrow, the hottest music festival of the summer, for anyone sharing their GIF using the hashtag #TicTacOpenUp.

A Tic Tac spokesperson says: “Tic Tac has been helping people to make fresh connections for almost 50 years. We are incredibly excited to ‘open up’ with our fans and welcome them to this unique experience. We are also looking forward to discovering the different flavour combinations people will create.”

The Tic Tac Open House will be open to the public from 12.00pm – 8.00pm on Friday June 15^th and Saturday June 16^th 2018, at The White Space, 5 Great Newport St, London WC2H 7JB. Entry is free and includes one personalised pack of Tic Tacs per person (each pack contains 100 Tic Tacs).

The pop-up is being promoted on Tic Tac’s Facebook page.

The Tic Tac brand is owned by Italian confectionery company Ferrero. It was originally launched in 1969.

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Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.

This year, retailers will also have access to bespoke social assets to drive further excitement in their community ahead of Easter.

Kinder was a key driver of growth for brand owner Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m. Kinder attributes this success at least in part to its Kinder Easter Egg Hunt is back.

To enter the competition, retailers must complete the form online at https://www.yourperfectstore.co.uk/  Entries opened from 9th March and winners will be announced towards the end of March, ahead of the activation of the Kinder Easter Egg Hunts between March 30th and April 1st – over the Easter Weekend.

Levi Boorer, Customer Development Director, Ferrero, says: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”

Ferrero is a leading family-owned global company and is the fourth-largest player in the global confectionery market. Its brand portfolio includes: Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons.

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To celebrate Mother’s Day on Sunday 11^th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering them the chance to treat the mother in their lives to a spa day.

Hosted on brand owner Ferrero’s trade website, Your Perfect Store, all retailers need to do to enter is to visit the ‘Your Rewards’ page on Your Perfect Store, fill out the application form and tell Thorntons why (in no more than 50 words) the special mother figure in their life deserves a spa day.

The winner will receive a spa day for two, to make Mother’s Day special, as well as a spa hamper and box of Thorntons Continental. In addition, five runners up will also receive a spa hamper and a box of Thorntons Continental.

Levi Boorer, Customer Development Director at Ferrero, says: “With this competition, we wanted to ‘Pass the Love on’ to our valued retailer community and Thorntons Continental Collection is the perfect gift for the Mother’s Day occasion.”

The competition opened at the beginning of February and runs until February 28^th.

Ferrero is the fourth-largest player in the global confectionery market and has been present in the UK since 1966. Ferrero’s brand portfolio includes Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons. Ferrero’s multi-million pound acquisition of Thorntons in 2015 was part of its continued investment in the competitive UK market.

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Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a second year.

Nutella, which owner Ferrero says is worth £50.3m and is the UK’s number one sweet spread brand, plans to shake up the breakfast occasion with a new recipe hub hosted on the Nutella website which will offer consumers a selection of unique breakfast recipes. The recipes will communicate the versatility of the product by showing a variety of great ways to enjoy Nutella such as on pancakes or on crumpets and waffles.

Following the success of ‘Your Nutella, Your Way’, this year shoppers will be able to pick a product that is relevant to them, thanks to a variety of six label options carrying different sayings.

From ‘Thank you’ to ‘Love you’, the new jars will give shoppers the option to personalise beyond names into phrases, pushing the brand into token gift territory for the loyal brand following. Last year saw the redemption of nearly 300,000 personalised labels showing the unquestionable demand for consumers to purchase more tailored products.

Supported by a £1.1m media investment, the personalisation campaign will be showcased using TV, VOD, digital and PR.

Levi Boorer, Customer Development Director at Ferrero, comments: “We know that nearly half of our target market describe Nutella as a brand they love. Our upcoming activity is designed to capitalise on this loyalty by giving consumers more of what they want; delicious ways to enjoy Nutella plus the option to make their Nutella jar personal to either themselves or their loved ones. We know that Nutella is a go-to product for breakfast and our recipe hub will demonstrate that there are so many ways to use Nutella at breakfast time and inspire shoppers at that consumption occasion.”

Present in the UK since 1966, Ferrero is a leading family-owned global company. Ferrero is the fourth-largest player in the global confectionery market and its UK brand portfolio includes Nutella (the 400g jar is the UK’s No.1 selling spread SKU), Ferrero Rocher, tic tac, Kinder Surprise, Kinder Bueno, and most recently Thorntons, acquired a multi-million pound deal in 2015.

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Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales period.

The activity focuses on the new Kinder Joy limited edition products, a plastic egg featuring a tab opening up into two halves – one half made of creamy milk and cocoa cream and the other including a fun toy along with a spoon.

It is a seasonal sub-brand within the Kinder portfolio and was launched in the UK in December 2015 after a successful launch in the Republic of Ireland, where Ferrero says 40% of buyers were completely new to Kinder Surprise and 8% were incremental to the entire Easter confectionery category.

The trade competition will see 10 retailers receive everything they need to execute the perfect Easter Egg Hunt in-store or within their local communities. They will get all the essentials to create an Easter Egg Hunt including marketing materials such as posters for store windows, branded goods, free stock and incentivising consumer prizes such as family day-out vouchers.

Levi Boorer, customer development director at Ferrero, comments: “We admire and value everything that our retailer partners do to give back to the communities they operate in, and we want to lend a helping hand and spread some joy in-store at Easter. We are looking forward to receiving the store nominations and want to wish all retailers entering the best of luck.”

Ferrero says that convenience stores are regarded by consumers as the service which has the most positive impact on local communities, and its campaign is set to capitalise on this and support retailers in giving something back to their local community while embracing the family nature of Kinder.

Retailers can fill in an entry form to nominate their store which they can find at a participating depot or complete the form online at www.ferrero-trade.co.uk. Entries open January 11th 2016 and winners will be announced in early February, ahead of the activation of the Kinder Easter Egg Hunts on 25th – 27th March (Easter Weekend).

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