Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.

Part of Bodyform’s ‘Live Fearless’ campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning Pink Tickets seeded across seven Bodyform product types.

Consumers who find a Pink Ticket instantly win a trip to one of 10 destinations. They get to choose which one they want to have, from a list that includes: a jungle trek in Thailand, a tour of India’s golden triangle, a foodie adventure in New York, surfing in Sydney, an Auckland adrenalin adventure, island hopping in Croatia, scuba adventure in Bali, exploring the epic wilds of Yellowstone national park, a search for the northern lights in Iceland, or a South Africa safari adventure.

The holiday prizes include between five and eight nights’ accommodation for two people in 4* or better hotels, return economy flights from a London airport for two and a range of experiences, depending on the location selected. Consumers must be 16 or over to enter, and if a winner is aged under 18 they will need to be accompanies on a trip by someone aged 18 or over (21 or over for the US). Adults may take a child with them but must have parental permission to do so.

In addition to the adventure holiday prizes, every promotional pack also includes a Golden Moments experience voucher worth £10. To claim the voucher, consumers just have to visit the promotional website, www.bodyformpinkticketadventures.co.uk, and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 3.5 million £10 vouchers on promotional packs.

The Pink Ticket promotion started at the beginning of January. Promotional packs will be in store until the end of March, and consumers will have until July 31^st 2017 to get their entries in.

Bodyform marketing manager Traci Baxter says: “Our 2016 Pink Ticket campaign proved to be a huge hit with consumers and we are really looking forward to replicating this success in 2017. Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this. And with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”

The campaign will be supported with advertising on Facebook and Instagram alongside heavyweight in store activity. Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.

The promotion, the first ever money back guarantee run by Tena, was created by agency Blue Chip.

The activity supports the brand’s “Feel Fresh” claim, which SCA says is delivered via its Feel Fresh Technology.

Shoppers who pick up one of the 2.2 million promotional packs and who do not ‘Feel Fresh’ after using the product will be offered it free of charge via a refund process. The promotion runs until June 30th 2017; shoppers who want to take advantage of the money-back guarantee have to send SCA their full name and address, bank details, email address, the original itemised till receipt, the barcode from the original promotional packaging and a statement of at least 15 words saying why they did not Feel Fresh. Refunds, to a maximum of £3.59/€5.49, will be sent by bank transfer.

Rachael Sumner, Brand Manager for lights by Tena, says: “The ‘Feel Fresh or it’s Free’ promotion has been launched with the knowledge that up to half of UK women have used unsuitable sanitary protection for light bladder weakness, often because they aren’t aware of the benefits of using purpose-made protection. Our promotion will offer shoppers a risk-free way to pick up a pack of lights by Tena. In removing barriers to purchase, we are confident that women will love the confidence and security that only lights by Tena can provide.”

In 2016, Tena ran an on pack promotion offering consumers the chance to ‘treat’ themselves during the summer. The ‘TENA treats’ promotion gave shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. Prizes ranged from iPad mini 4s to Fitbits and money off coupons, with each pack offering a one in three chance of winning a treat. Tena Treats was a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue.

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TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer.

The ‘TENA treats’ promotion gives shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. From iPad mini 4s to Fitbits and money off coupons, each pack offers consumers a one in three chance of winning a treat.

‘TENA treats’ launched at the beginning of July and is a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue. The competition will be open from until October 31^st, 2016.

Driving category growth and value in-store, the promotion also aims to increase purchase frequency and volume.

Rachael Sumner, Brand Manager for TENA Lady, says: “With our exclusive Treats promotion, we want to show women who experience bladder weakness that it needn’t hold them back in life. What’s more, we wish to reward our loyal customers with a variety of compelling prizes, so they can treat themselves this summer and enjoy some great moments on us.”

Every shopper that picks up a promotional pack from the TENA Lady range will be directed to a dedicated microsite, www.TENAtreats.co.uk, where they can enter a unique code to instantly reveal whether they have received a ‘treat’.

TENA Lady is manufactured by leading global hygiene products company SCA.

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Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win Pink Ticket promotion.

Part of Bodyform’s Live Fearless campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning tickets seeded across 10 Bodyform product ranges.

Consumers who find a Pink Ticket instantly win a trip to New York for two. The prize includes return flights, three nights’ accommodation and sightseeing trips.

In addition, every promotional pack also includes a £10 Golden Moments experience voucher. To claim the voucher, consumers just have to visit www.bodyformpinkticket.com and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 2.5 million £10 vouchers on promotional packs.

Janet McQuilla,  Bodyform Marketing Manager, says: “The Bodyform Live Fearless campaign is all about excitement and daring, and what could be more exciting than finding a Pink Ticket in your pack and instantly winning a trip to New York courtesy of Bodyform? Our products give women the confidence to push their boundaries, no matter what time of the month, and there really is no better way to do this than trying some amazing new experiences courtesy of Bodyform Pink Ticket.”

The Pink Ticket promotion will run until June 30th 2016. The campaign is being supported via multiple media platforms including YouTube, Facebook, radio, Video On Demand, shopper media, PR, vlogger outreach, consumer press, trade press and giveaways on Twitter.

Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).

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