Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October.

The work, created by agency TMW Unlimited broke on July 6 2017 and runs across five key European markets – Italy, France, Germany, Switzerland and UK – throughout the summer until September 26. TMW Unlimited will be responsible for all CRM, web and social amplification for the promotion.

Nissan points out that INFINITI has serious credentials in the realm of automotive technology, performance and engineering. As Technical Partner of the Renault Sport Formula One Team, INFINITI has co-developed an integral piece of performance technology in their F1 car – the hybrid ERS system.

As part of this relationship, the brand is offering a series of exclusive F1-related events to customers this year. This includes regional activity in the UK, with the chance to visit the Renault Sport Formula One Technical Centre on race days to watch the Grand Prix by video link-up, and visits to the factory in France where the Renault Sport Formula One Team engine is made.

This will culminate in the Ultimate Test Drive competition – an opportunity to drive a real Renault Sport Formula One Team car on track.

“In celebration of another year of INFINITI’s groundbreaking partnership with the Renault Sport Formula One Team, INFINITI is offering a once-in-a-lifetime prize – the chance to experience the thrill of driving a real Renault Sport Formula One Car at the iconic Circuit Paul Ricard in France,” said Phil Rhodes, Creative Director at TMW Unlimited.

The winner and a guest will receive flights to the South of France, local accommodation, exclusive F1 driving sessions, and both a drive and a passenger ride in two different Renault Sport Formula One Team cars.

TMW Unlimited will use fresh F1 content from the regional events to support the core promotion. A 50-second video showing cars racing at speed, using hybrid technology, highlights the superior performance of the vehicles as well as the human feat of engineering behind it. This will be shown on digital channels and is set to a fast-paced soundtrack.

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Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix.

One winner and a guest will eat, drink and sleep in the home of one of the world’s most prestigious names in motor racing on July 15, 2017.

Access to the team garage is extremely restricted during a Formula One weekend so the lucky winner and guest will be one of very few people to enter the inner sanctum of the team.

During the Martini and Airbnb experience, the winner will receive a guided tour of the garage and be met by the team’s Deputy Team Principal, Claire Williams, before they sleep next to the 2017 Williams Martini Racing FW40 cars and 50 years of Martini Racing history.

This money can’t buy experience includes meeting Felipe Massa and will culminate in the winners joining Williams Martini Racing for a racing experience of a lifetime which coincides with the team celebrating their 40th anniversary.

Felipe Massa, Williams Martini Racing driver, says: “It’s amazing what Martini has done for racing since its return to Formula One.  They really understand the joy and passion of the sport – and celebrate it on and off the track. For me, the Williams Martini Racing garage has always felt like a home away from home and I can’t wait to welcome the winners at Silverstone this summer.”

Zara Mirza, Global Head of Creative Excellence, Bacardi Limited, adds: “At Martini, we’re not just a racing sponsor, we’re race fans. Aside from driving an F1 car, spending a night in the garage is like waking up in your own racing dream.”

The MARTINI and Airbnb Night at the Williams Martini Racing garage is the latest in Airbnb’s ‘Night at’ series, which sees guests stay in iconic locations around the world. It is open to race fans from April 27 to May 16, 2017. Applicants must be aged 25 and over and a resident of Belgium, Italy, Germany, Russia, Spain or the United Kingdom.

To enter participants must write 100 words or less explaining what they love about racing and why they should be the lucky one chosen to stay the night at the Williams Martini Racing Garage at Silverstone before the 2017 Formula one Rolex British Grand Prix.

More information is at the competition website, airbnb.com/night-at/wmrgarage

Martini has been involved with motorsport since 1968 when Martini Racing was formed. Martini was one of the first non-motorsport brands to sponsor a racing team. Martini signed up as title sponsor of British owned Williams F1 team in 2014; its previous involvement with F1 was with as an official partner of Scuderia Ferrari from 2006 to 2008.

Williams is a leading F1 team and advanced engineering company. Formed in 1977 by Sir Frank Williams and Patrick Head, the team has secured 16 FIA Formula One World Championship titles since then.

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