Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts.

Rolling out in major retailers and grocers across UK, Italy, Germany, Australia and New Zealand, the gift with purchase promotion offers every consumer buying an Energizer product £10 off personalised gifts when they spend £25 or more with Photobox.

Meanwhile, a further 18 Energizer markets across the Middle East, APAC and EU are running a retail promotion of an equally celebratory tone. Energizer’s Make A Wish campaign invites consumers purchasing any Energizer product to make a wish for a gift up to a certain value. After entering their wish via a dedicated website, consumer will be entered into a prize draw, with lucky winners having their wishes come true.

Both campaigns were developed by Energizer’s international promotions agency, Brand Culture. The agency’s previous multi-market shopper activations  have helped contribute to Energizer becoming the No1 battery brand in Europe.

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Energizer has partnered with Volt electric bikes for a new promotion for its Energizer EcoAdvanced batteries, offering the chance to win one of 15 Volt cycles worth £1,500 each.

Launching on June 8 and running for three months, the on-pack prize promotion is giving away five e-bikes each month. To enter, consumers have to buy a promotional pack of Energizer EcoAdvanced batteries, go online to the promotional website, energizer.eu/uk/summer-promotion/, and enter their details and the last six digits or the product’s barcode.

Stuart Picton, brand marketing for Energizer, said: “We are delighted to be partnering with Volt to offer E-bikes to Energizer EcoAdvanced shoppers. The promotion is designed to remind consumers of the longer lasting performance of Energizer EcoAdvanced batteries whilst at the same time promoting environmental sustainability and innovation, key values of the Energizer brand.”

Energizer is supporting the promotion with in-store displays and point of sale material for retailers.

Launched in 2015, Energizer EcoAdvanced is a long lasting AA/AAA alkaline battery made with 4% recycled batteries The environmental sustainability element provides a natural fit for E-bikes, Energizer says.

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