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Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it's the ethical thing to do: there's also a growing commercial imperative, says Sally McLaren, director at Sense.

Gender stereotyping puts products before people – and consumers don’t like it!

Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...