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Palmer’s Coconut Oil Formula Hair Care range is running an integrated campaign offering fans the chance to star as a model in its next magazine advert.

Palmer’s #HairOnPoint push

Toiletries and cosmetics brand Palmer’s is marking the relaunch of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign...

Natalie Betts of Response One looks at sampling in cosmetics

Do good things come in small packages?

Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...