Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes.

Available in a 1.25l PET pack format, the Coca-Cola zero sugar Cinnamon variant will combine one of Great Britain’s top festive flavours with the sugar-free taste of Coca-Cola zero sugar. The limited-edition festive packs will feature a bespoke red and gold design to highlight the premium new flavour and specialness of the Coca-Cola brand.

As with the other Coca-Cola zero sugar variants – Vanilla, Cherry and Peach – the Cinnamon version will be exempt from the UK’s Soft Drinks Industry Levy (SDIL), commonly knows as the Soft Drinks Tax. Under the tax, companies pay 18p per litre in tax if the drink has five grams of sugar or more per 100ml, or 24p per litre if the drink has 8g of sugar or more per 100ml.

In tandem with the new flavour launch, CCEP will be running an on-pack prize draw offering consumers the chance to win tickets to Capital Radio’s annual Jingle Bell Ball which takes place in December.

The on-pack offer will be running across on-the-go packs of Coca-Cola original taste, Diet Coke and Coca-Cola zero sugar for five weeks from mid-October.

To enter, consumers have to enter a unique code found on promotional packs on the brand’s website, to be entered into a draw to win a pair of tickets every day. There will be 100 pairs of tickets available to be won. According to a link on Coca-Cola GB’s Facebook page, consumers will be able to input their codes from October 15^th 2018.

Coca-Cola sponsored the Jingle Bell Ball in 2013, and from 2015 to date.

Simon Harrison, customer marketing director at Coca-Cola European Partners, says: “We’re confident that with the early arrival of our great tasting Cinnamon variant and Capital’s Jingle Bell Ball on-pack, the festive season will get off to a flying start for our customers. We’ll be back in November with even more activity that will keep Coca-Cola at the centre of Christmas celebrations for both consumers and retailers.”

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

CCEP makes, sells and delivers the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Fuze Tea, HONEST, AdeZ, Abbey Well, glacéau smartwater, Powerade, Oasis and Appletiser. In GB, it also makes, sells or delivers Monster, Relentless and Capri-Sun.

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McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool. Capital FM is again official media partner.

So far, acts confirmed include Little Mix, Take That, Tinie Tempah, John Newman, Louisa Johnson, Ella Henderson, The Vamps, JP Cooper and Jax Jones.

Fusion Festival is expected to attract around 80,000 consumers, 60% of them aged between 18-25 and 75% of them female (based on previous festivals).

McDonald’s and Cadbury will both be activating within the experiential village at the festival.

Brand and media partnership agency What If London is managing the partner program, and is still negotiating for headliner, support and experiential activation rights for 2017. The headliner will get its brand incorporated in the event name as well as mentions in the Fusion Festival’s marketing, including social media and on Capital FM. Opportunities open for supporting partners include second stage naming rights, sampling, experiential and pop-up retail. Previous Fusion Festival brand partners have included Vimto, Kopparberg and Gallo Wines.

Fusion Festival also has a dedicated YouTube channel and What If London is looking for a ‘presenting partner’ for a 75-minute festival highlights show which will appear on the channel.

What If London is a member of UK marketing industry body, the Institute of Promotional Marketing.

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Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including TV ads and a #CanSong challenge.

A new 60-second TV ad broke on Saturday 27th August during the first X Factor programme, showing a range of consumers enjoying Heinz beans in different ways, reinforcing the “versatile mealtime solution” message. All the moments are tied together in a song – the #CanSong – where the rhythm has been made using a Heinz Beanz can. The idea of the ad is to showcase a range of moments “when Beanz make things that bit better”, according to Heinz – from a young boyfriend and girlfriend, a group of builders having breakfast, festival-goers, a mum serving tea to her kids and fishermen on a trawler in the open sea.

The characters in the ad all tap on a tin of Heinz Beanz to the rhythm of the #CanSong. The end frame focuses on the product with a call to action for viewers to get involved with the #CanSong challenge and visit Heinz Facebook to discover more.

The ad has also been released on Video on Demand (VOD), Facebook and YouTube to generate maximum exposure.

Heinz is also linking up with the Make Some Noise (MSN) charity campaign run by commercial radio group Global and its stations Heart and Capital. This partnership will be promoted through social media, as well as on Heinz Beanz four packs, six packs and Heinz Beanz 50% less Sugar from September 5th 2016 until the end of October 2016.

Consumers are being challenged to learn the #CanSong, film their own version and then share it on social media as part to raise money for Make Some Noise, which gives grants to help disadvantaged young people.

“Beanz are loved by everyone,” said Kraft Heinz Senior Brand Manager Francesca Mattiussi. “By allowing consumers to get involved in a number of ways and showing them many recognisable moments where Beanz can be enjoyed, we will remind them of their love while driving incremental sales for our customers. On top of this we are thrilled to support Make Some Noise, making our job that bit more rewarding.”

The Global partnership kicks off in the first week of September and will include calls to action from Global DJs and presenters including Heart’s Gethin Jones and Capital’s Dave Berry, George Shelley and Lilah Parsons. Heart and Capital will be offering prizes for the best versions of the #CanSong.

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