Premium Spanish beer brand San Miguel will launch Somerset House Terrace bar and experience on the 29^th March, providing world beer drinkers with the chance to experience a great range of San Miguel variants, tapas-style food and live music, at one of the capital’s most scenic terrace bars.

The Somerset House Terrace will also become the exclusive UK home of the San Miguel Tap Station. The unique innovation will serve five blended speciality beers, only available at Somerset House, and inspired by the brand’s journey around the world. The Tap Station beers have varying degrees of hops, malts and ABV, and tasting notes inspired by cities, from the floral hops of Hong Kong, to hints of coffee and caramel notes of Munich.

Dharmesh Rana, Director of Marketing for World Beer at Carlsberg UK, commented: “The terrace has been infused with San Miguel’s authentic Spanish origins and we’re confident it will be one of London’s most sought-after drinking locations this summer. By day, our guests will experience a warm and relaxed atmosphere, inspired by the Mediterranean way of life. As the sun sets offering breath-taking views over the Thames and London’s skyline, and the terrace is transformed into the city’s trendiest night-time venue, guests can sit back to enjoy an ice-cold San Miguel and delectable dishes with friends, all whilst surrounded by chillout white isle Balearic beats.

Somerset House perfectly embodies culture and passion, two values that San Miguel holds close to its heart. We see the partnership as a perfect fit, as Somerset House provides rich experiences to their audience, which is a quality reflected in our brand and accumulated through its journey, since its first brew in Manila in 1890. The Somerset House Terrace with San Miguel is not just a destination, it will become London’s most sought-after terrace bar. We look forward to a summer of shared moments with our beer at the heart of the experience.”

Not only will the Somerset House Terrace Bar be the destination for socialising this summer but San Miguel will also be the official beer partner of Somerset House, this includes being available at both the Summer Series with American Express and Film4 Summer Screen.

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Strongbow is launching a “Night of The Zombies” on-trade promotion, offering consumers the chance to win Zombie experiences and Smart TV and Zombie movie packages.

Halloween is now worth an estimated £300m to pubs and bars and is seen as the third most important calendar occasion after Christmas and summer.

Following the success of last year’s Strongbow ‘Saint or Sinner’ campaign, the ‘Night of The Zombies’ promotion is set to run in 10,000 pubs and bars.

The campaign was created by integrated agency whynot! and runs until the 10th November nationwide.

Venues are being provided with Halloween kits including spider’s webs, Zombie caution tape and visibility-driving POS materials.

There are also over 3 million promotional scratchcards (300 per venue) which will be handed out with every pint of Strongbow bought (maximum two per person).

All scratchcards will entitle the consumer to discount vouchers off purchases from Prezzybox.com or Red Letter Days. Some give ‘instant win’ prizes  including t-shirts and tattoo sleeves and reward of some kind and also to the chance to win a major prize bundle. t-shirts and tattoo sleeves can be claimed from the bar.

To claim voucher rewards, consumers need to go online to www.facebook.com/strongbowuk or strongbowhalloween.com and enter their unique code and contact details.

All scratch card recipients can also enter online for the chance to become a “Winning Moment” prize winner.  To enter, they need to go online to Facebook or the competition site and enter their unique code and contact details.

There are a maximum of 75 prize bundles on offer including Ultimate Zombie Survival Kits which include three Zombie DVDs, a Zombie survival guide and a crate of Strongbow, Red Letter Day experiences including Military Activity Experiences and Zombie Battle Bunker Experiences, three Samsung 48″ 6 Series Smart Ultra HD 4K Curved LED TV plus four Zombie films on DVD and 20 Xbox One games consoles with one Zombie game.

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