To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be running dance classes in Shoreditch this August.

The class has been developed in collaboration with Ashley Roberts, TV & radio presenter, Pussycat Doll, West End star and Strictly Come Dancing finalist, and fitness studio Frame, known for its feel-good, energetic and fun-filled classes.

Choreography is set to the infectiously upbeat ‘Make It Hot’, as well as other tracks that embody the irresistibly uplifting ‘Sound of Rum’. Celebrating the sounds that make you want to move, the ‘Sound of Rum’ encompasses different genres with a Caribbean influence inspired by the rum brand’s vibrant island heritage.

The dance class will launch in FRAME’s Shoreditch Studio on 29th August and will run weekly on Thursdays through to 19th September. As part of the ticket, class goers can enjoy a well-deserved post-class Bacardi cocktail at Shoreditch’s ultimate street food stop, Boxpark.

Ashley Roberts says: “From the moment you hear ‘Make It Hot’ you want to get up and dance, so I jumped at the chance to work with BACARDÍ to launch a new class inspired by the track, whether you’re an advanced dancer or just a beginner, this class has been created for everyone to get involved and with a free BACARDÍ cocktail to enjoy after the class – what’s not to love!”

Dancers can sign up to the new class on the FRAME website here. Tickets cost £15 per person and include a complimentary Bacardi cocktail at Boxpark.

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Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with immersive experiences and special offers for LCW wristband wearers.

Bacardí rum, Grey Goose vodka and Bombay Sapphire gin are taking centre stage in the London Cocktail Week village where each will partner with a top London bar to bring its spirit to life through immersive and theatrical cocktail experiences.

Bacardí rum is teaming up with Rum Kitchen to bring a taste of Miami to London with tropical cocktails and a beach chic atmosphere. Inspired by the bistros of the continent, Grey Goose vodka and Duck & Waffle will invite vodka lovers and Francophiles to enjoy café culture with extraordinary cocktails. Bombay Sapphire gin and Cahoots will take visitors on a journey to discover the tastes and cultures of the world through their special creations.

Bartenders will have the opportunity to attend daytime inspirational seminars hosted by BBFB Brand Ambassadors Metinee ‘May’ Kongsrivilai (Bacardí), Myles Donneky (Grey Goose) and Renaud de Bosredon (Bombay Sapphire).

To extend the London Cocktail Week experience beyond Spitalfields Market, BBFB will also be offering London Cocktail Week wristband wearers specially-created cocktails made from brands within the portfolio such as Bacardí, Grey Goose, Woodford Reserve, Chambord and Jack Daniel’s. London Cocktail Week wristbands give visitors access to £5 cocktails on the stands, as well as at a series of partner bars such as LCC Bethnal Green, Joyeux Bordel, Sager and Wilde and more. BBFB will also be bringing the party spirit to London Cocktail Week with St Germain, Bombay Sapphire and Bacardí all hosting parties.

Shervene Shahbazkhani, UK Head of Trade Advocacy at Bacardi Brown-Forman Brands, says: “BBFB is at the heart of the UK’s cocktail scene and so we are committed to supporting the bar community during such a key occasion for the trade. London Cocktail Week is the perfect opportunity to shout about what our brands and key partner bars are able to deliver when it comes to keeping the London cocktail scene one of the most exciting in the world. Our aim is to give our brands and partner bars strong visibility, whilst providing cocktail lovers with a truly engaging experience throughout the whole week.”

Bacardi Brown-Forman Brands (BBFB) is a trading name used by Bacardi-Martini Limited, Bacardi’s UK distributor. BBFB supplies a premium portfolio of brands including Bacardí rum, Jack Daniel’s Old No. 7 Tennessee whiskey, Grey Goose vodka, Bombay Sapphire gin, Woodford Reserve, and Chambord liqueur.

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