Category: industry
The Mars Agency reveals the 2019 shopper marketing trends
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...
Imagination previews 2019 experiential trends
Members of Imagination’s global team of creative strategists preview what you’ll be seeing within the experiential marketing space in 2019 – and what you can...
Pier agency welcomes new creative director
Suffolk-based PR & Marketing agency, Pier, is proudly announcing the latest addition to its team of experienced staff. Chris James has joined the team as full-time...
Retailers brace themselves for the rush to return unwanted Christmas gifts
Retailers are today bracing themselves for ‘Takeback Wednesday’ with the return of online purchases set to rise a phenomenal 80% today. This comes as consumers...
The changing face of retail: the key trends and challenges facing retailers
The UK retail environment is changing at the fastest pace in its history, says Apostolos Lambrianides, Group Marketing and PR Manager at The Delta Group. As Darwin is...
Consumers want ‘real people not robots’ from retailers
A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it...
IPM partners with jfdi to offer members discounted training workshops
The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019. . jfdi, one of the UK’s most progressive training organisations...
Brand partnerships in 2018 – Key Trends and learnings
Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...
Edit agency appoints Associate Director of Delivery
Leading marketing and communications agency Edit, part of Kin + Carta, has announced the appointment of Alex Keep as Associate Director of Delivery. Alex Keep brings...
IMC European Awards 2018 announces 62 winners
62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and...
