Futura Foods has launched an exciting new on-pack competition for its award-winning PDO YAMAS! Greek Feta, inviting shoppers to experience the authentic Mediterranean like never before.

From 11th June through to the end of August 2025, customers purchasing YAMAS! Feta can enter
for the chance to win an unforgettable Greek foodie adventure for two in Crete.

The grand prize includes return flights from the UK to Heraklion, private transfers, a seven-night stay at the stylish DOM Boutique Hotel, and a hands-on cooking class with a local Cretan chef in a
traditional village.

The lucky winners will learn how to create rustic dishes like dolmadakia, lamb with artichokes, and the classic Greek Feta salad – featuring delicious YAMAS! Feta of course – all against the stunning backdrop of the Cretan hills.

The prize also includes £500 spending money, a personalised itinerary app, and full winner management, offering a seamless, indulgent Mediterranean escape.

In addition to the main prize, 20 lucky winners will also receive authentic Greek hampers, packed
with delicious Mediterranean treats.

“We’re thrilled to champion this celebration of Mediterranean food and culture with our YAMAS! Feta,” said Rhian Newman, Marketing Lead at Futura Foods. “It’s the perfect way to reward our loyal customers with a taste of real Greek authenticity.”

For more information, look out for specially marked packs in-stores this summer and click here to find out more. Prizes courtesy of IPM Members, Another Way, with PR support from Big Little London.

The post Futura Foods Launches YAMAS! On-Pack Competition with Authentic Mediterranean FoodieEscape appeared first on IPM Bitesize.

• Club Peroni presents innovative way to reward premium beer drinkers
• Thousands of prizes such as tickets, money-off coupons, free drinks, merchandise and experiences will be available this year

London, UK – 14^th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing, has launched Club Peroni, a new always-on rewards programme.

Club Peroni enables consumers to collect points by buying Peroni Nastro Azzurro in both the on and off trade. These points can then be exchanged in the ‘Reward Shop’ section of the website for a variety of prizes, including a chance to win event tickets or receive money-off coupons, free drinks, merchandise and experiences.

Peroni Nastro Azzurro is tapping into clear consumer demand with the launch of Club Peroni—a new loyalty programme tailored to reward and engage its discerning audience. With 88%[2]  of Peroni drinkers stating they’d join a loyalty scheme from their favourite drinks brands, the appetite is already there.

Retailers and outlets will also benefit from integration opportunities with Club Peroni, unlocking tailored promotions like money-off offers, alongside access to valuable, data-driven insights.

Rob Hobart, Marketing Director at Asahi UK, said: “Club Peroni has been carefully designed to enhance retailers’ existing loyalty programmes. The scheme works behind the scenes without adding extra steps for consumers or our trade partners. It complements existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”

Taj Sur, Business Director at Savvy Marketing, said: “Today’s consumers expect more personalised, one-to-one communication and always-on rewards programmes are one of the most effective ways brands can deliver on that. It’s been a great opportunity to collaborate with the teams at Asahi UK to create a programme that truly connects with the Peroni Nastro Azzuro audience and builds lasting brand love.”

[1] Savanta Brandvue Most Loved Brands Survey 2024

[2] Source: Savvy Shopper Panel, June 2024.

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January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s Rice-olutions‘, turns this annual reset into an exciting opportunity, blending vibrant flavours with convenience to inspire better meal habits for 2025.

Launched on 30th December, Rice-olutions builds on the success of Tilda’s 2024 Ta-daa! campaign. This time, the focus is on driving engagement with a creative off-pack promotion designed to resonate with time-pressed shoppers. The campaign showcases Tilda’s microwave range—including pouches, Tasty Sides, and the latest rice pots—positioning these products as the ultimate solution for quick, balanced, and flavour-packed meals.

Turning Resolutions into Rewards

At the heart of the campaign is an exciting incentive-led promotion designed to engage consumers during the critical New Year period. Rice-olutions taps into the growing consumer demand for experiences and holistic wellness with a mix of aspirational and practical prizes:

• Weekly experience vouchers encouraging consumers to try something new, whether it’s a cooking class or an adrenaline-pumping activity.
  
• Daily giveaways such as gym passes, Audible subscriptions, and meal plan gift cards, aligning with wellness goals while keeping the campaign accessible.

Creative agency Activation has orchestrated a bold multi-channel approach to maximise the reach of Rice-olutions. The campaign spotlights Tilda’s microwave range—pouches, Tasty Sides, and rice pots—through a comprehensive retailer media plan that includes eye-catching online banners, competition barkers, and high-impact retailer magazine features. Complementing this, the campaign leverages BVOD to showcase vibrant meal ideas, while an engaging suite of social media content energises Tilda’s channels. Running until 28th February, Rice-olutions ensures Tilda stays top of mind during one of the most critical retail seasons.

The post Activation & Tilda Serve Up New Year Rice-olutions Campaign appeared first on IPM Bitesize.

In 2011, Coca-Cola faced a challenge many established brands encounter: staying relevant. Young consumers were losing interest, and sales were declining. The solution was simple yet revolutionary: personalisation. By replacing its logo with 150 of the most popular names in Australia, Coca-Cola invited consumers to “Share a Coke” with someone special. This change turned each bottle into a gift, social media post, or conversation starter. Success was immediate, with millions sharing their bottles online and even queuing outside stores to collect the names of friends and family.

“Coca-Cola’s ‘Share a Coke’ campaign shows us the potency of seeing the world through the customer’s eyes, proving that marketing is not just about selling products, but about connecting stories. It embodies what I have always said: Instead of using technology to automate processes, think about using technology to enhance human interaction.”

Steve Jobs

By 2014, the campaign had reached over 80 countries, including major markets like the United States, the United Kingdom, and China. Each country celebrated cultural diversity by incorporating popular local names and phrases. In China, surnames like “Li” and “Wang” decorated the bottles, while in the UK, names like “Jack” and “Olivia” took centre stage. This personalised approach contrasted sharply with the traditional one-size-fits-all marketing strategies that had dominated the industry for decades.

The “Share a Coke” campaign faced challenges. Critics argued it wasn’t inclusive enough, as consumers with unique names often felt left out. Coca-Cola responded by launching an online platform allowing consumers to create personalised bottles with any name. Another innovation came in 2016 with the “selfie bottle“, featuring a built-in camera that captured photos mid-drink, embedding virality into the product to turn each sip into a shareable moment.

Building on this success, Coca-Cola has now announced a new iteration focused on Diet Coke. Until September 2024, UK fans can find personalised cans and bottles featuring over 150 popular names. Recognising that some fans might not find their names on the shelves.

Diet Coke is also offering 4,000 chances to win a personalised can. By purchasing a Diet Coke, scanning a QR code, and downloading the Coca-Cola app, consumers can enter to win. All entrants will also be automatically entered into a weekly prize draw for luxury experiences worth up to £5,000, reinforcing the concept of the “ultimate Diet Coke break.“

“We know how much our fans love a Diet Coke break—taking time for themselves in the midst of their busy lives—so, it made perfect sense for us to make that time even more special. We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in-store by tagging @DietCokeGB.”

Louise Maugest, Senior Marketing Director for Diet Coke

The decision to revisit and expand the “Share a Coke” concept has drawn praise from marketing experts. Olivia Mae Hanlon, Founder of Girls in Marketing, highlights the importance of recycling successful ideas while Laura Kinsman, Digital Account Manager at KW Marketing, reflects on the campaign’s enduring success:

“STOP being afraid to repurpose and recycle your old content… The Coca-Cola Company always does this so well. They have recently reinvented their iconic Share a Coke campaign with personalised names, focusing on their Diet Coke brand and leaning into the ‘Diet Coke break’ craze. This is a key example that it’s not about reinventing the wheel in marketing. Review and reflect, then rinse and repeat.”

Olivia Mae Hanlon, Founder of Girls in Marketing

“If it ain’t broke… don’t fix it! The campaigns that stand the test of time are some of the BEST. The campaigns you remember randomly years down the line. Not every piece of marketing WILL be this and that’s normal… and EXPECTED. But when it happens, it’s ICONIC.”

Laura Kinsman, Digital Account Manager at KW Marketing

Coca-Cola’s ‘Share a Coke’ campaign demonstrates the remarkable power of personalisation, turning a simple bottle design into a compelling conversation starter. From its initial success in Australia to the recent Diet Coke campaign, Coca-Cola has broken generational and geographical barriers, one name at a time.

The post The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass appeared first on IPM Bitesize.

The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine was the CEO of Unmissable, one of the forerunners of the prize management agency scene and has always been a fan of our work here at the IPM in supporting brands and agencies through their many lifecycles.  

The Happy Prize Company is a prize creation and management agency that creates and manages both straightforward off-the-shelf, as well as bespoke, unforgettable concepts, for promotional marketing prizes, staff and trade rewards, travel incentives and brand partnerships. They’re also proud to be a re-certified B Corp, too. That means, where relevant, they love creating more meaningful experiences as prizes for brands and agency partners who share their values: think experiences that teach people about wellbeing, ethics, a sense of purpose and reigniting a passion for, and an understanding of, the natural world.  They wholeheartedly believe that their approach positively impacts the campaigns they are asked to work on. In the main, their offering consists of off-the-shelf, or bespoke, ATOL/ABTA bonded overseas travel experiences, UK experiences, vouchers, electronic goods, sports-themed, music-themed, and money-can’t-buy prizes.

Don’t just take our word for any of this. As one of their clients said about them “Justine and her team at The Happy Prize Company completely understand the demands of building award-winning campaigns and deliver every time. They come up with creative ideas which help to bring concepts to life and act as a true member of the team. I would recommend them every time.”

The post IPM ‘Happy’ to Welcome Prize Company back appeared first on IPM Bitesize.

Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full service
offering with the appointment of Emma Coleman, Director of Events.
Joining from BCD Meetings & Events, Emma will harness her experience across multiple sectors
to drive Cloud Nine’s events division forward; an important strategic pillar for the agency.
Founder and Director Michael Chambers says, “As Cloud Nine Incentives enters its 13th year,
it’s critical we continue to innovate and deliver excellent service. Growing our events team means
we can offer a ‘one stop shop’ to clients.
I am delighted to welcome Emma to the Cloud Nine team. Her wealth of events experience and
passion for exceptional service levels will help steer the agency into its next chapter.”
With an amplified prize and promotions capability, brands will receive seamless, end to end
campaign management, with their customers at the heart of the journey.

Emma Coleman, “I am delighted to join Cloud Nine Incentives, a leader in their field working with
some fantastic brands. Their ethos of curating standout experiences alongside providing
excellent customer service aligns perfectly with my own passion for events. My role, leading the
strategy and development of the events offering, sparks a new chapter for Cloud Nine and I’m
delighted to be involved at the beginning of this exciting journey.”

The post Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering appeared first on IPM Bitesize.

Cloud Nine Incentives, the experts in travel prizes and promotions were at last weeks IPM Awards ceremony both winning trophies and offering prizes to the industry.

Co-founder and Director Sophie Chambers said ‘After a break of 4 years, it was our pleasure to sponsor the IPM Awards 2023 (and we even picked up a trophy of our own!).  To celebrate our being involved, we would love to offer you the  chance to win a fabulous weekend break in Madrid.

Just head over to www.uponcloudnine.co.uk/competition to enter*. Good luck!

*Terms apply. UK residents 18+ only. Ends 23:59 BST 14/10/23. No purchase necessary. Internet access required. To enter prize draw, participants need to complete the competition post form available on www.uponcloudnine.co.uk/competition. One entry per person. 1 x prize of a trip to Madrid for 2, return flights from a UK airport, 2 nights 4 hotel sharing a twin room. Specific travel terms apply. Promoter: Cloud Nine Incentives Ltd. Visit www.uponcloudnine.co.uk/competition for full terms.

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Activation was briefed by Wall’s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup – the resulting social posts are some of the agency’s funnest work yet (even if we do say so themselves!).

As many of you may know, the World Cup is a prime occasion for snacking. So what better time to remind shoppers of Wall’s delicious Scotch Eggs?!  Of course, there’s a lot of noise around the World Cup, so the agency knew they had to work hard to stand out.

Their audience insight suggested the best way to drive awareness and increase consideration was to target their core audience with paid advertising on Facebook.  This ran over two weeks, falling nicely in line with the group stages of the World Cup.

Armed with more football puns than they knew what to do with – they came up with a trio of simple, fun and playful (or, slightly weird and random…) animations – all created to grab the attention of Morrisons shoppers.

To get people to interact with the posts (even though it wasn’t one of main aims to begin with), they incentivised one of the paid posts with a chance to win 1 of 5 Wall’s matchday snack packs.

To be in with a chance of winning, all people had to do was leave a comment telling us who else would be in their dream Eggland squad.  Comments flooded in quicker than you could say ‘Football’s coming home’.

Back of the net!

The post Activation Help Wall’s Bring It Home appeared first on IPM Bitesize.

Did anyone else find a renewed love of takeaways during lockdown? We know we did! Post lockdown one of the top things we all wanted to do was to go out for dinner with friends and family – 49% of UK adults surveyed saying it was something they missed! And now with the Cost of Living Crisis hitting us all hard, unfortunately going out for dinner or getting a takeaway is something we are all conscious of doing.

However, TLC Marketing have built an incredible Dining Network of restaurants and takeaways alike to offer to your customers, at a fraction of the cost to you. This means your customers can get back to doing what they love to do. TLC have created an e-book with insights for you to deep dive into and hopefully see how TLC could help you with your new campaign – take a look Here!

The post Amazing Dining Rewards From TLC appeared first on IPM Bitesize.

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now being rolled out in the UK, there is finally some light at the end of the tunnel.

The Experiential Activation Community at The IPM is most definitely at the sharp end of live events and has arguably bared the early brunt of the effect of the pandemic.

Steve Simpson, Head of Leith Links at The Leith Agency explains that “Recent developments in vaccine efficacy, availability and planned roll-out to vulnerable groups in the very near future, definitely provides much needed light at the end of the tunnel for the experiential and event industry. Though we’re still looking at April/May for most of the at-risk groups to have received vaccination, it bodes well for the summer and second half of 2021, for clients and agencies to plan with an enhanced degree of confidence. Fans returning to live sport is another positive sign, but that said, we will still need clarity on the return to wider mass gatherings and venues before we can get too excited.”

Micebook, the event planners community asked five agency leaders to share their positives from 2020 and hopes and expectations for the year ahead. Find out what they had to say here.

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