The UK’s most effective brand activation agency, ZEAL Creative, has been identified as one of the country’s top-performing independent creative agencies by leading global media platform, The Drum.

Based in Farringdon and MediaCity Manchester, ZEAL Creative works across forty-six EMEA countries with big brands including Kelloggs, Nestlé, and Pringles. It has been recognised as an elite UK agency, an accolade only awarded to 10 agencies in 2019.

The most comprehensive marcomms study of its kind, to compile the elite table, The Drum reviews agencies’ performance through client satisfaction scores and feedback. ZEAL Creative scored highly for client services in The Drum Recommends and was determined by clients as the highest rated brand activation agency, ranking 18^th in the media platform’s client poll. The assignation of elite status is also based on the business’ financial performance and a successful track record for campaign delivery.

ZEAL Creative is listed in The Drum’s Top 100 Independent Creative Agencies where, in its first year of entry, is ranking 40^th overall.  The Drum’s rating follows ZEAL’s success at the Institute of Promotional Marketing (IPM) Awards where it took home Agency of the Year 2019.

Creative partner at ZEAL, Stewart Hilton, comments: “We are thrilled to have been recognised as an elite agency and it means even more to us as the ratings are based on more than business performance but are directly influenced by our clients, who see our work as creative, effective and offering real value.

“This has been a great year for us as we have also earned the prestigious title, Agency of the Year by IPM and scooped seven awards for brand campaigns at the European IMC awards. We have a great team of innovative professionals who strive to deliver fantastic client services, which has led to our business growth. The polls really recognise everyone’s efforts and supports our aim of becoming the most recommended agency.”

The post ZEAL Creative celebrated as UK Elite Creative Agency appeared first on IPM Bitesize.

Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Thursday 14th June at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry.

The evening commenced with opening addresses from Lord Black of Brentwood, President of the IPM, and John Sylvester, the IPM’s Chairman and Chairman of Sodexo Benefits & Reward Services UK, while the host for the event was comedy superstar, Russell Kane.

Lucozade was named as Brand Owner of the Year, after campaigns for sub-brands Lucozade Sport, Lucozade Energy and Lucozade Zero collected five Gold awards, three Silvers and the Grand Prix (for Lucozade Energy’s ‘Unstoppable Bottle’ campaign).

The Grand Prix is chosen from all of the Gold winners in the IPM Awards 2018 by a Final Judging Panel. The winner is selected by anonymous vote, and this year the vote went to the ‘Unstoppable Bottle’ campaign.

All of the Lucozade trophies were for campaigns created by agency TBK Group, which also took two more Silver trophies for the ‘£10 million Giveaway for Carphone Warehouse – this haul cemented the title of Agency of the Year 2018.

Other agencies taking away multiple trophies from the IPM Awards 2018 include Savvy Marketing (five Golds and three Bronzes), ZEAL Creative (five Golds, two Silvers and four Bronzes), Leith Links (three Golds and two Silvers) and Brass (two Golds and a Bronze).

The full list of winners is on the IPM website, and you can click here to download the Winners’ Book for the IPM Awards 2018.

The post Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner appeared first on IPM Bitesize.

McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain.

The activities on offer include tree top adventures, go-karting, Segway tours, scuba diving and trampolining, at more than 1,000 locations including large venues and companies, such as Thorpe Park, Legoland, Awesome Walls and Team Sport, and small ones, such as the Bath Postal Museum or the Pencil Museum.

McCain says it wants to encourage families to “participate in activities they might not normally consider at the weekend”, and the promotion will run from April 1^st for 12 weeks. Promotional packs will be available across variants and pack formats within McCain’s frozen French Fries range.

To enter, customers need to purchase a promotional pack in-store and enter their quality code on the competition website www.mccainfreeticket.co.uk. They will then get a voucher which entitles them to claim a second ticket of equal or lower value when they purchase one (so if they buy an adult ticket, they can claim either an adult or child ticket for free; if they buy a child ticket, they can claim another child ticket).

Entry is only open to residents of Great Britain (England, Scotland and Wales) and excludes residents of Northern Ireland and the Republic of Ireland, as well as McCain employees and their immediate families of McCain Foods Ltd and anyone professionally connected to the promotion. Consumers can only claim once per promotional pack bought.

The promotion has been put together for McCain by Manchester-based marketing agency ZEAL Creative, with input from fixed fee company Umbrella and Cheshire-based digital agency DX Digital.

The post McCain launches ‘Dare to Do It’ free ticket on-pack offer appeared first on IPM Bitesize.

­­

Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and Win a Flight”.

Players are being invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a European destination every hour throughout every day of the month-long promotion.  The DOOH campaign has been designed to amplify the social media campaign and will harness the real-time capabilities of the medium by featuring the social photos of each hourly winner in real-time on panels close to point of purchase.

The campaign runs until 16th April on six-sheet digital panels outside key Tesco and Asda stores nationwide.

OOH campaign planning is by location marketing specialist Posterscope and Carat, with creative produced by promotional marketing agency ZEAL.

Emily Dutton, Assistant Brand Manager, UK & I Pringles, says: ”Easter is a time for friends and family to get together and celebrate, and Pringles plays a big part in this sharing occasion.  Our ‘Take a Bite and Win a Flight’ adds another sharing opportunity into the holiday, and with our winners celebrated on advertising panels close to purchase points, we want to encourage shoppers to grab a tube and get involved.”

Lee Mabey, Agency Strategy Director at Posterscope, adds: ”Research has shown that people are more likely to enter a competition if they feel that they have a real chance of winning.  Our ability to feature real-time, user-generated content from our competition winners on panels right next to purchase points, taps directly into this and will help to drive interest and desire for this fantastic Pringles promotional.”

Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion and over 1,000 staff in 57 offices in 34 countries worldwide.

The Pringles brand is now owned by Kellogg’s, which bought it for $2.7 billion in May 2012 from Procter & Gamble. It is one of the world’s most popular snacks,

The post Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight” appeared first on IPM Bitesize.

Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017.

The on-pack campaign, which is designed to drive trial of its 11-strong range of cloths and scourers, will see almost 250,000 packs stickered with the ‘Try Me Free’ campaign and will offer consumers the opportunity to try one of the Marigold cloths or scourers for free, in exchange for submitting a 15+ word review.

Laura Marsden, Shopper Product Manager for Marigold, comments “Marigold products are renowned for their quality, reliability and durability. Our cloths and scourers have strong USPs and we are confident that when consumers try our products, they will love them as much as we do. Try Me Free is a great way to drive trial of the extended range while attracting new shoppers to the brand.”

Robert White, Planning Director at ZEAL Creative, the agency which created the campaign for Marigold, adds: “Marigold’s range of products perform really well in the hands of consumers, so a confident mechanic to drive mass trial is perfect for the launch. A Try Me Free is a powerful statement on-shelf that can help a leading brand to underline its premium positioning; and the one we have created for Marigold has real standout.”

The Marigold Try Me Free on-pack promotion will run until December 31st, 2017. Promotional packs will be available across Tesco, ASDA, Wilko, Ocado, The Range and Homebase, subject to availability.

ZEAL Creative has put together and run a number of award-winning campaigns for Freudenberg UK, which owns Marigold and also other cleaning brands, including Vileda. A ZEAL campaign for Vileda, Kids Go Free, won Gold in the Consumer Products – Household & Pet Care category at the 2017 IPM Awards, while ZEAL’s Magical Mops promotion won Gold in the same category in 2016.

Freudenberg is a German-owned global company founded in 1849 and still run by descendants of the original founder. Sectors it currently operates in include housewares and cleaning products, automobile parts, textiles, building materials and telecommunications.

The post Marigold launches new ‘Try Me Free’ campaign appeared first on IPM Bitesize.

Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin trophy.

The tournament was held at the All Star Lanes, Deansgate, Manchester on March 28^th 2017, and attracted entries from Inspire, Refinery, Zeal (two teams), The IF Agency and Granby Marketing Services.

All teams played one game each with the two highest scorers then competing in the final, which saw Zeal defeat Inspire to claim the King Pin trophy. The picture shows both Zeal teams with the trophy.

The IPM runs a number of networking and social events for its members in London and major hub cities, including the IPM 5-a-Side Football and IPM Netball Tournaments, which are both scheduled to take place on April 20^th 2017 at the Play On Sports indoor arena, close to the Whitechapel Tube Station in London’s East End.

For details of costs and how to enter teams, as well as the dates of other social, networking and professional events, see the Events section of the IPM website, call 020 3848 0444 or email contact@theipm.org.uk.

The post Zeal Creative wins IPM Manchester Bowling appeared first on IPM Bitesize.