Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available to all its retail partners nationwide.

Over 300,000 packs of Clipper’s green tea will carry a Seed and Bean branded sticker which will give consumers an opportunity to claim a free bar of Seed and Bean’s 85g dark chocolate.

There are four flavours to choose from: Extra Dark, Cornish Sea Salt, Extra Dark 72% Cocoa, Extra Dark Mint and Fine Dark Lemon and Cardamon.

To claim their free chocolate, consumers will be directed towards a dedicated micro-site to enter the unique code printed on the inside of the box. They will then be asked to choose the flavour they want, and the free bar will be sent to them.

The promotional packs are available from mid-December 2017 and will be available until stocks last.

To help introduce office workers to green tea and dark chocolate, Clipper will also deliver samples to over 500 major London businesses including Top Shop, Vogue House and Air BnB.

Finally, to inspire consumers to switch their tea break to green tea and dark chocolate, Clipper Teas has enlisted the help of expert nutritionist Libby Lemon who offers advice on the best green tea and dark chocolate pairings on Clipper’s website.

The partnership unites and strengthens the shared values of the brands including their organic and Fairtrade principles alongside their dedication for using the finest natural ingredients and delivering great-tasting products.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shoppers. Not only do we share the same natural, fair and organic principles, but we are also both produced in the UK and are committed to producing high quality and delicious products in beautiful packaging.

Clipper Teas and Seed and Bean will be supporting the partnership across all social media channels including which will include a collaborative social competition to win a hamper of green tea and dark chocolate.

Clipper was the UK’s first Fairtrade tea company. Founded in Dorset in 1984, Clipper manufactures an extensive variety of organic and Fairtrade teas and coffees – from everyday blends to green tea and infusions. All of Clipper’s products are made with pure ingredients from the highest-quality sources, with nothing artificial added.

Clipper brand owner Wessanen UK is a natural and organic food company with healthy brands including Clipper Teas, Kallo organic rice cakes, savoury snacks, stocks, gravies and cereals, Whole Earth organic spreads, cereals and drinks, Mrs Crimble’s gluten-free macaroons, cakes, biscuits and snacks and Almond Breeze milk alternative.

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Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public on November 24^th to 25^th.

Over the two days, the Whole Earth Nut Butter Bar will offer peanut butter fans a unique dining experience including the opportunity to experiment with different dipping combinations, enjoyed in a cosy, plush interior.

Showcasing the flexibility of the spread, the event – designed and managed by experiential agency, Mad River – highlights the different ways that fans can enjoy the natural goodness of Whole Earth nut butters.

Taking visitors on an all-you-can-eat dipping and dunking adventure, Whole Earth will be bringing out favourite winter warmers but with a unique twist, offering both sweet and savoury fondues like Original Peanut Butter and Chocolate Peanut Butter.

At the end of the two-hour long event, diners will be able to take away recipe cards and information to recreate the delicious fondues at home.

To drive ticket sales the event is being supported by dedicated consumer PR and social media activity.

Katrina Farmer, Whole Earth Senior Brand Manager at Wessanen UK, which owns the brand, says: “Peanut butter is not just for spreading on toast. It can be enjoyed in a variety of ways from spooning on to cereal to adding a nutty twist to your favourite curry or as a tasty dip. This is what we wanted to celebrate with our unique Peanut Butter Fondue Bar; the wonder and diversity of our peanut butter. Packed full of protein and fibre, peanut butter fondue offers consumers an indulgent experience but with a healthier dip.”

Whole Earth is known for its innovative marketing campaigns that illustrate the healthy credentials of its nutritious spreads and the different ways they can be enjoyed. Last month, the brand organised a Pumpkin Pilates session to show how peanut butter can fuel consumers through their exercise and encourage them to keep active outdoors during the colder months.

The end of year activity follows a very successful year of fast growth for Whole Earth in the spreads category, which has seen Whole Earth remain the UK’s peanut butter market leader.

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Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’ promotion to encourage consumers to ‘turn over a new leaf’ in 2016.

Clipper Teas, owned by Wessanen UK, wants to attract both new green tea ‘considerers’ and existing green tea drinkers to the brand.

The two-pronged campaign will feature a heavyweight outdoor and transport campaign together with a playful online video shot using hidden cameras inside ClipperTeas’ very own ‘Truthful Green Tea Shop’.

Throughout January, consumers will be able to trial Clipper’s range of green tea packs with the reassurance of a ‘tastes great or your money bank’ promotional guarantee. The brand’s extensive promotional activity aims to ensure that new green tea drinkers become Clipper Teas drinkers this January.

The outdoor campaign will reach 90% of adults across London and the South East during January. The YouTube video, which light-heartedly questions some of the processes and ethics behind other green teas, will be shared extensively via bloggers and social media. Clipper Teas expects over 1 million people to watch the video during 2016.

The planned activity aims to attract new green tea ‘considerers’ as well as existing green tea drinkers to the Clipper Teas brand, capitalising on the annual sales uplift that is typically seen within the green tea market in the first month of the year.

Green tea has long been ClipperTeas heartland. 2015 saw the company add another 100,000 new green tea consumers and grow its total green tea penetration by 15%, according to Kantar Worldpanel figures.

“The green tea market has seen considerable growth over the past three years as healthy living continues to rise up the consumer agenda. But consumer concern over bitter-tasting green tea still remains,” said Rebecca Vercoe, Clipper Teas brand controller at Wessanen UK. “We’re looking to address this by introducing an even wider audience to the distinctively light and fresh, Clipper green tea taste profile.”

A recent Clipper Teas research study found that the single biggest barrier to green tea adoption was the perception that consumers were not going to like the taste. The company’s acquisition campaign looks to challenge this with a range of creative activations focused on taste.

Vercoe explains: “We believe that the more natural the tea, the more natural the taste. Clipper uses only young leaves and works closely with experienced growing partners to delicately process these, with nothing artificial added along the way. This means light, delicate and refreshing tea, with no bitter after-taste. The last thing we want is for new green tea drinkers to buy a green tea and then be put off forever, either because it doesn’t deliver on taste or it has a nasty after-taste due to poor processing, artificial flavourings or fortification.”

The new outdoor campaign has been created by Big Fish. The Truthful Green Tea Shop was conceived, produced and filmed by Exposure.

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