The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge, champion thought leadership and raise your profile.

In the fast-paced world of promotional marketing, staying up to date with the latest trends, strategies, and insights is essential for success. The IPM Webinar Series offers you a unique platform to engage with industry experts, thought leaders, and seasoned professionals who are at the forefront of promotional marketing. Through these webinars, you’ll have access to cutting-edge information, innovative ideas, and best practices that can propel your campaigns to new heights.

Taking part in The IPM Webinar Series is free for IPM members. For more information on how you can get involved contact emmak@theipm.org.uk

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Clare James, Chief Operating Officer at creative brand experience agency, N2O

At N2O, we’re dedicated to helping brands build meaningful relationships with their target audiences through relevant brand experiences.  Through our long-standing expertise in working with brands such as Tesco and Superdrug to create Pride campaigns, we understand the importance of connecting authentically with the LGBTQIA+ audience and strive to help brands move beyond tokenism during Pride month.

However, we acknowledge that the decision to create a targeted experience at Pride is complex, so we felt compelled to explore the subject further and provide our clients with practical guidance through our white paper, “Standing Proud at Pride – and Beyond.”

We assembled a dynamic panel of industry experts and diverse community members whose collective perspectives and insights fuelled our research. Using our own data and insights from sources such as GWI and YouGov, the resulting white paper provides a comprehensive and digestible understanding of the LGBTQIA+ audience and how brands can support them. It highlights the importance of being a year-round ally and the potential pitfalls to avoid when activating Pride experiences. Download your copy of the white paper here Brands at Pride White Paper – Standing Proud at Pride and Beyond

Our research also led to an in-depth webinar with IPM, where our Strategy Director, Steven Workman, Art Director, Emily Shahaj, and panel contributor, Sade Giliberti, shared illuminating and authoritative advice based on our findings. The webinar is available here Institute of Promotional Marketing

The post How brands can support the LGBTQIA+ community for Pride – and beyond appeared first on IPM Bitesize.

Join us, in this exclusive opportunity to find out what’s next in voice tech and how brands are already taking full advantage of it.

Let Albert, Head of Partner Programs for Amazon Alexa, tell you about the future of voice and what to expect from Alexa in 2022 and beyond.

And to top it all off, you also get to hear from Friday, Strategy and Growth Director at HRG about their successful voice sampling campaign and how brands can use voice to drive results.

March 11th. 10-11 GMT. Spaces are limited, IPM Members get priority. Register here now

The post Future Of Voice Webinar with Alexa, VozLab and HRG appeared first on IPM Bitesize.

The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce a series of member-only Legal Briefing webinars throughout 2020. The webinars will be hosted by Mani Roberts, the IPM’s Regulatory Affairs Manager, and feature podcast-style discussion and debate with topic experts, including from the ASA/CAP, DMA, brands, agencies and independent experts, as well as a live Q&A.

The 2020 schedule currently features*:

• Tuesday January 21^st @ noon: Brexit and the implications for trade and compliance

• Tuesday February 25^th @ noon: Summer of sport – the dos and don’ts

• Tuesday April 21^st @ noon: E-privacy laws and GDPR

• Tuesday June 16^th @ noon: Equality and gender stereotyping

• Tuesday August 11^th @ noon: Influencer marketing and Instagram best practice

• Tuesday October 13^th @ noon: Focus on Scotland

• Date to be confirmed: HFSS part 2

Mani Roberts, Regulatory Affairs Manager at the IPM, said: “At the IPM we take great pride in being able to not only write your t&cs and provide compliance advice on your activations, but also sharing and contributing to the debate and discussion on key issues within our industry. This is what this series of wide-ranging Legal Briefing webinars will achieve.”

Paul Cope, Managing Director of the IPM, added: “IPM membership comes with a wide range of benefits, from awards to training, access to Advertising Association initiatives and auto-enrolment into our Communities scheme, but our knowledge and leadership in all areas of activation compliance has always been at the heart of what we do. We’re very excited to announce this series of knowledge sharing and debate platforms available exclusively to our members.”

To see the latest full calendar and register your interest for one or more of the webinars, click here.

If you are interested in hearing more about IPM membership, click here.

* Dates, times and topics are subject to change. Click here for the latest details.

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