VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among the UK’s university communities.

Kicking off on September 25^th, 2017, at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme, devised and delivered by specialist student engagement agency Seed, builds awareness and drives sales through a range of activities, experiential as well as digital.

Bringing to life VOXI’s ‘Endless Possibilities’ proposition, which is based on the brand’s endless social data offer, the first term’s activity focuses on the VOXI Pick Me Up Truck. The Truck will offer freshers free barista-style coffees served in cups with attached VOXI SIMs, which can be unlocked to unleash endless possibilities. The coffees will be personalised to feature stencils of each student’s favourite emoji.

The second term sees the launch of the VOXI Shorts platform, a digital hub that allows students to film what the brand’s proposition of ‘Endless Possibilities’ means to them. The platform’s content will be amplified through a voting system that ensures contender films are pushed out via entrants’ peer-to peer-networks.

Prizes include creative bursaries of up to £5,000 and a chance to spend a day with one of VOXI’s 60 creators, who make up a community of young artists, filmmakers and designers from across the UK.

These high-impact VOXI activities are supported by a year-round student ambassador programme: always-on campus promoters will spearhead exclusive referrals designed to drive excitement and conversion across major UK universities.

In addition to devising VOXI’s student ambassador programme, Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.

Daniel Lambrou, Head of VOXI, said: “We created VOXI, a transparent new mobile service that gives our audience a platform to connect to the things that matter to them, whatever they’re into. Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way.”

Seed’s Founder and CEO, Celia Forshew, added: “As a completely new brand, we needed to establish awareness quickly but authentically. Fortunately, VOXI’s brand and proposition is spot-on for this market and the team at VOXI have really allowed us to design the perfect programme for helping them reach their ambitions.”

Seed specialises in engaging students with brands in the UK and across most major territories. It works with major brands including Spotify, Budweiser, Nike, Amazon and ASOS to create authentic campaigns and experiences that a student audience will connect with and has a network of influential students as brand ambassadors in almost every University in the UK.

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Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

The activation is part of a high-investment marketing campaign, focusing on the brand’s New Taste strapline. Throughout the summer, Pepsi MAX Ginger will be part of a Pepsi MAX Taste Campaign featured on TV, Outdoor and Digital while a nationwide sampling campaign will deliver close to one million perfect serves of Pepsi MAX Ginger, raising awareness and driving further trial.

The photo booth element of the activation has been developed by image sharing experts Pictures Experience and has been customised for the iconic soft drink brand to fully reflect the look and feel of the new variant’s packaging.

Consumers will be able to create a whole range of different types of image-based content which they can then share on social media –from branded static images, animated gifs, standard and Boomerang-style videos to customised photo decorating elements and filters.

The booth made its first appearance as part of the Pepsi MAX Polo Village at the Motorpoint Polo at the Manor event, which took place at the Celtic Manor Resort, South Wales, on June 17^th 2017.

Following its outing at Celtic Manor, the high-tech photo booth will be appearing at sales conferences in July for Britvic Soft Drinks, Pepsi’s UK bottler and distribution partner of 30 years.

It will then be embarking on a tour of 10 of the UK’s major universities, offering students the chance to experience the new Pepsi MAX Ginger variant and share their enjoyment to their social networks.

Russell Goldman, Commercial Sales & Marketing Director, FMCG/Retail, at Britvic plc, says: “Pepsi MAX Ginger taps in to cola fans’ desire for big, bold and interesting flavours. It is a distinct new flavour that provides a genius combination of refreshing no sugar cola paired with an invigorating and warming ginger taste.”

Gosia Kalicka, Director of Pictures Experience, adds: “Pepsi MAX Ginger is such a bold new flavour that people who try it will definitely want to share the experience with their friends – and what better way to do that than with unique images they create themselves?”

Pictures Experience worked on a similar university-based campaign for the relaunch of Britvic’s R White’s brand in January and February this year.

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