Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to create a similar experience for their followers, but with real-life repercussions.

With almost 30,000 votes from the public over the course of the day, Manchester’s Finest editor, Ben Brown hitch hiked into the city centre in his 3 piece suit, John Smiths in hand. The Manchester public were not so kind, as he went from a barbers, to tequila shots, to a tattoo parlour in the space of around 2 hours.

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Starting his day at 10am, he began posting on Instagram asking the public to vote on what he has to do to start his day. It was a Jagermeister. He then let his social media followers control every decision he made throughout the day, right through until midnight, with the entire thing caught on camera.

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Throughout the day Ben asked followers for suggestions, and ended up shaving his full beard into an elegant handlebar moustache, had his very own Bandersnatch tattoo, and tried and failed to eat 40 Chicken Nuggets in one sitting (35 was his limit).

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The Editor from Manchester’s Finest said ‘It was clear when the votes made me start with a Jagermeister followed by a can of John Smith that it was not going to be a pretty day. Turns out the people of Manchester have a pretty dark side, it was clear nobody cared that it had taken me a solid four months to grow my beard. I’m still sporting a ‘tache that would make Freddie Mercury, Ian Rush and Jim MacDonald jealous’

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You can view the full video of his social media controlled day here: