Award-winning creative brand experience agency, N2O, is activating two campaigns to inform consumers about their particular skincare needs.

The La Roche-Posay Effaclar experience at Westfield White City (7th to 10th September) featured full-range demonstrations targeting those with blemish-prone skin and showcasing their Effaclar Spotscan diagnostic tool, an AI service developed with dermatologists to help customers find their personalised routine for blemish-prone skin.

Live now across seven locations, the La Roche-Posay Anthelios Sun Safety SPF Tour Bus is travelling the UK and Ireland in an Airstream setup, offering free mole check-ups and educating consumers about the importance of sun protection.

Gemma Mablin, Senior Account Director at N2O, said: “Skincare is a really personal thing, and it’s all about being armed with the best information possible so consumers can make an informed choice. That inspired these activations; really bringing to life the benefits of La Roche-Posay’s specialist ranges. People love having those conversations with the experts, and learning more about the brand in this tailored way.”

Stephanie Parrish, Senior Brand Manager for Anthelios at L’Oréal, said: “We have a great working relationship with the N2O team, and they’ve been incredibly responsive; from the initial creative ideas to the execution, we couldn’t be happier!”

La Roche-Posay Anthelios Sun Safety SPF Tour Bus is touring the UK from 12th to 20th September.

*LA ROCHE-POSAY IS THE NO. 1 DERMATOLOGIST RECOMMENDED BRAND IN THE UK: Study of 73 Consultant Dermatologists Jan-April 2023. For more info visit the website

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De’Longhi, the leading brand in domestic coffee machines, is thrilled to announce the highly-anticipated kick-off of its City Tour marketing activation. Taking place in nine cities across the UK and Ireland, De’Longhi City Tour aims to captivate the nation and showcase the remarkable cold brew and cold coffee features of the new Eletta Explore and La Specialista Maestro bean-to-cup coffee machines. De’Longhi is also launching an exciting TikTok-based influencer campaign, titled Cold Brew Confessions, to inspire the younger generation of coffee lovers.

The 7-week De’Longhi City Tour started on May 17^th in Covent Garden, London, and is aiming to serve 42,000 samples of fresh bean-to-cup coffee over the duration of the 9-city experiential campaign.

The tour will then journey through several cities, including Dublin, where De’Longhi is thrilled to participate in Taste of Dublin. This renowned culinary festival presents the perfect platform for De’Longhi to showcase its coffee machines alongside the vibrant food and beverage scene. Continuing its strategic partnerships with local roasters, De’Longhi has collaborated with renowned coffee establishments in each city. De’Longhi City Tour also marks the launch of an exclusive partnership with alternative milk specialists, Alpro, with further partnerships for the tour including Fever-Tree (in all locations except for Dublin where Schweppes will be used, as Taste of Dublin sponsors).

City Tour attendees will not only be able to taste hot and cold coffee made from fresh beans provided by seven local roasters, but they will also get first-hand experience of the new Eletta Explore and La Specialista Maestro coffee machines, including their innovative cold brew and cold milk frothing technologies. A growing trend in coffee, cold brew is also great for mocktails and cocktails, and to celebrate this there will be five De’Longhi nights where the City Tour locations will be transformed into summer parties with live DJs.

In conjunction with the city tour, De’Longhi is launching the Cold Brew Confessions influencer campaign, led by reality stars Sam Thompson and Zara McDermott. Kicking-off on May 16^th, Sam and Zara are placed in an ice-cold bath while spilling the beans to some humorous confessions alongside their coffee preferences and experiences, helping to create an authentic connection between De’Longhi, and the younger demographic of cold brew coffee enthusiasts.

“Our City Tour and influencer campaign represent our dedication to democratising great coffee at home. It can be difficult to appreciate just how great fresh coffee from one of our bean-to-cup machines can taste, and the different, refreshing flavour profile of cold brew. That is why we are embarking on this exciting journey and targeting an ambitious 42,000 samples of coffee over the 7 weeks. Once people sample what they can effortlessly make at home, I have no doubts that they will want a De’Longhi machine.” said Lee Bonniface, Managing Director at De’Longhi UK & Ireland. “Through strategic partnerships with local roasters and like-minded brands such as Alpro and Fever-Tree, as well as the involvement of influential personalities like Sam Thompson and Zara McDermott, we aim to demonstrate the appeal of our bean-to-cup machines to a wider demographic.”

Ranieri Agency provides De’Longhi with PR and influencer marketing services, supporting with media communications throughout the City Tour preparation and managing the Cold Brew Confessions influencer and social media campaign, including concept and creation.

TRO, De’Longhi’s appointed experiential marketing partner, have designed and produced the City Tour creative concept, are managing all logistics and providing in-house local brand ambassadors to help amplify the consumer experience throughout the tour.

De’Longhi City Tour dates, locations, and local coffee roaster partners:

• 17^th-21^st May – London, Covent Garden. Local roaster beans by Gentlemen Baristas.
• 24^th-28^th May – Manchester, Cathedral Gardens & Trafford Centre. Local roaster beans by Blossom Coffee.
• 31^st May – 4^th June – Brighton, I360 Beachfront. Local roaster beans by Back Yard Coffee.
• 7^th-11^th June – Bristol Cabot Circus & Cardiff St David’s Centre. Local roaster beans by TrueStart Coffee.
• 15^th-18^th June – Dublin as part of Taste of Dublin. Local roaster beans by Mean Bean Coffee.
• 21^st-25^th June – Edinburgh, Castle Street & Glasgow, Braehead Shopping Centre. Local roaster beans by Williams & Johnson.
• 28^th June – 2^nd July – Leeds Briggate & White Rose Shopping Centre. Local roaster beans by Maude Coffee.

About De’Longhi:

Our story tells of the rise of an Italian company climbing to the top of the international market in just a few decades and asserting itself as a global player and a major multinational group. De’Longhi is synonymous with innovative domestic appliances with a special blend of style and performance, making everyday household life better. We have an international outlook along with the passion and dedication of people committed to steering the company towards ongoing successes.

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Dame Jessica Ennis-Hill recently helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and inspirational women from the past and present. Launched to celebrate this year’s centenary of the first women winning the right to vote in the UK, the free Tour de Force experience sees participants take Santander Cycles on a guided ride across London, where they will hear the stories of women from all walks of life whose amazing achievements have helped to shape the city, the nation and the world.

Among the many sights visited on the Tour De Force will be the new statue of suffragist Millicent Fawcett (the first female statue in Parliament Square), the memorial for WW2 undercover operative Violette Szabo, and iconic buildings designed by female architects such as Zaha Hadid’s spectacular Serpentine Sackler Gallery.

The carefully crafted route begins at Kensington Gardens and ends at Waterloo Place at the statue of Florence Nightingale, with commentary on the landmarks visited provided by a professional tour guide. Participants will ride Santander Cycles which have been given a special make-over for the tour, using the suffragette movement’s iconic colours of purple, white and green and displaying #BehindEveryGreatCity in support of the Mayor of London’s year-long women’s suffrage centenary campaign.

Susan Allen, Head of Customer Interactions at Santander, said: “At Santander we are committed to championing gender equality and supporting women everywhere to realise their full potential. London is a city rightly famed for its fascinating history and rich culture, but many of the women who played a central role in shaping it are not as well-known as they should be. We wanted to shine a light on some of the women whose amazing achievements have helped to shape our society and blazed a trail for gender equality.”

Dame Jessica Ennis-Hill said: “Santander’s Tour de Force is a brilliant way to find out more about some of the incredible women who have made waves across our history. I hope the Tour can help inspire women everywhere to become the leaders and innovators of tomorrow in their chosen field – whether it’s finance, science, politics, the arts or sport.”

Deputy Mayor for Transport and Deputy Chair, Transport for London, Heidi Alexander said: “In London there is history around every corner and, with an ever-expanding network of cycle lanes, it’s easier than ever to enjoy our capital by bike. From campaigning for their right to vote to winning Olympic medals, generations of women have made immense contributions to our city and their legacies deserve to be celebrated. It’s fantastic Santander are offering Londoners of all backgrounds the opportunity to come together to learn about some of the pioneering women who’ve shaped our city.”

The cycle experience will be running twice per day across three consecutive Sundays in August and September (26th August and 2nd and 9th September), welcoming everyone from cycling beginners to experienced riders (aged 18+).

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