The IPM Awards 2020 represents our annual celebration of the incredible and ground-breaking work that takes place across the promotional marketing industry and beyond. The Awards exist to shine a light on genuinely creative activations and to reward effective, insightful and exceptional campaign delivery.

2020 will mark the 50th anniversary of the IPM Awards. Previously referred to as the Institute of Sales Promotion, the IPM Awards have been in existence since 1970 and have, since its inception, represented the greatest elements of expertise in the UK promotional industry – and we are hugely proud to continue that heritage today.

To honour this special occasion, we have launched an exclusive Award to recognise the industry’s greatest campaigns over the past 20 years. ‘Twenty Over 20’ will highlight the irrepressible talent that has been amongst us and reward the most exceptional work of the previous two decades. This unique award, a once in a lifetime initiative, requires a campaign to be considered outstanding and possess the ability to withstand the test of time over the past 20 years.

Drawn from the best of the best, the IPM’s Grand Prix Winners from 1990s to 2019, these iconic campaigns will be judged by a selection of the most established members of the IPM, those who have had a presence within the membership for the last 20 years.

The twenty campaigns will be highlighted through social media and across the IPM’s other channels in the lead up to the Awards. Presented with a special award on the night the winning campaign will be given the opportunity to relive the success of their initial win, with the IPM supporting with post-award amplification.

Andrew Rae, Managing Director of The IPM, explains: “This unique and once in a lifetime opportunity symbolises the undeniable and consistent talent that our IPM members are famous for. The chance to revisit and celebrate these incredible campaigns is something we should all be extremely proud of as an industry and very excited for.”

Awards Date: 9th September 2020
Venue: The Hilton, Park Lane
Contact: Wenjing He jingh@theipm.org.uk Events Coordinator
Andrew Rae andrewr@theipm.org.uk Managing Director

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This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Thursday 4th July at the London Hilton Park Lane, showcased and celebrated the very best in creativity and effectiveness in the Promotional Marketing and Brand Activation industry.

The evening commenced with opening addresses from Lord Black of Brentwood, President of the IPM, and Peter Kerr, the IPM’s Board Director from MRM (Multi Resource Marketing) while the host for the event was comedy superstar, Rich Hall.

Peperami was named as Brand Owner of the Year with the campaign created by Atomic London ‘Terrify a Friend for Free’ collecting five Gold and three Silver trophies.

Agency of the Year 2019 was awarded to ZEAL Creative who went home with a total of 14 trophies, 3 Golds, 7 Silvers and 3 Bronzes for their  ‘Kellogg’s & Love Island’, Chicago Town ‘Take the Mayhem Out of Mealtimes’, ‘Imperial Leather X Skinny Dip’, ‘A Quality Street Christmas 2018’, Rubicon ‘Refresh Your Ramadan’, Nestlé ‘Les Recettes de L’Atelier’ and Pringles ‘Prize with Every Can’ and were awarded Team of the Year for team Nestlé

The Grand Prix was chosen from all of the Gold winners in the IPM Awards 2019 by a Final Judging Panel. The winner is selected by anonymous vote, and this year the vote went to Converse and XYZ for their fantastic ‘The One Star Hotel’ campaign.

Other agencies taking away multiple trophies from the IPM Awards 2019 including Blue Chip Marketing (2 Golds,  3 Silvers and 3 Bronzes), Twelve Agency (4 Golds, 1 Silver and 2 Bronzes), and Brass (2 Golds and 3 Bronzes).

IPM headline sponsors, The Work Perk handed out treats throughout the duration of the night to guests at the Awards 2019 alongside Category Sponsors Lastminute.com who left some flight and hotel vouchers and Eat My Logo who surprised guests with a box of treats on every table.

The duration of the night, the IPM switched things up by hosting a Prize Draw with prizes including Unlimited Cineworld passes provided by Sodexo Filmology, Love2Shop Voucher from MRM, ASOS gift card by Jigsaw Business Solutions, Selfridges gift card from POD Staffing, a pair of Fusion Festival tickets from Electric Live and a Michelin Star dining experience from Cloud Nine.

The evening portion of the event included a fun photo booth by Scene2 offering guests the chance to donate to charity sponsor and Breast Cancer charity, CoppaFeel! as well as a Scalextric competitive racing track by Hornby Hobbies .

Special Thanks was given to sponsors eventeem, PHL, and Granby Marketing for their support on for the evening.

The full list of winners is on the IPM website, and you can click here to download the Winners’ Book for the IPM Awards 2019.

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The Awards

The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. Work that really worked. Ideas to be properly proud of. Campaigns that deserve to be celebrated. The very best our industry has to offer.

And this year the standard is higher than ever. Following an extensive, five week judging process, we were thrilled to announce the much-anticipated Awards 2019 shortlist on 9^th May, which you can find here.

Tables are now on sale for the gala presentation dinner event at the Hilton, Park Lane, London on Thursday 4^th July, compered by our brilliant comedian host – from just £300 + VAT per ticket. It’s our biggest event of the year, and a great opportunity to treat the team, relax with your clients, catch up with a few old colleagues and meet some new friends.

You can buy your tickets by clicking here. Please feel free to get in touch with the Awards team at Awards@theipm.org.uk or on 020 3848 0444 with any questions.

Finally, many thanks to our brilliant sponsors whose support ensures our Awards can grow every year…

Headline: The Work Perk

Charity partner: CoppaFeel!

Associate partners: PHL, POD Staffing

Category partners: Cylo, Eat My Logo, Electric Live, eventeem, Granby, Jigsaw, lastminute.com

The COGS Awards

The IPM is also delighted to announce that the call for entries for The COGS Awards 2019 is now open!

The COGS Awards 2019 exists to recognise and reward all the great work you do that makes stuff happen. All the passion, graft and expertise without which most campaigns would fall at the first hurdle. All the hidden heroes, the engine rooms, the hard yards, the reason clients can sleep at night, the backbone of our industry… our Celebration Of Great Service, in fact.

The IPM listened to your feedback from last year and made a few changes…

• It’s easier than ever to enter, with fewer questions to answer and criteria to think about
• There’s less need to provide detailed results – this is about demonstrating great thinking and extraordinary service
• We’ve added a new category – ‘Team of the Year’ – to recognise the individuals who best embody what The COGS stands for
• The categories have been aligned to our IPM Communities to acknowledge the importance of The COGS to the IPM – our Communities Of Gold Standards, in fact

The cost to enter is from just £161.50 + VAT per entry including FREE entry into ‘Service Agency of the Year’ for everyone who enters one of the main categories.

You can find all the information you need in the Entry Pack here or on our website here. We’re also hosting a webinar entry masterclass at 1pm on 10th June – you can register to attend here.

Entry is via our awards website here. THE CLOSING DATE FOR ENTRIES IS 6PM ON FRIDAY 26^TH JULY.

Many thanks again to our headline sponsor The Work Perk for all their ongoing support.

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Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel sessions in Manchester and London – the IPM has today announced its much-anticipated Awards 2019 shortlist.

Featuring 77 campaigns from 65 brands across 30 categories (plus ‘Team of the Year’, new for 2019), the trophies will be announced and awarded at the gala presentation event on Thursday 4^th July at the Hilton Park Lane (you can buy tickets and tables to this event here).

Paul Cope, Managing Director at the IPM, said: “This shortlist is the culmination of over four months’ hard work by the IPM, our judges and entrants, and, of course, countless more months of blood, sweat and tears by the agencies and brands who created these campaigns in the first place. We’d sincerely like to thank everyone who’s been involved up to this point. As ever, we’re inspired and humbled by just how many brilliant campaigns were submitted and we can’t wait to hand out some well-deserved trophies on 4^th July!”

Richard Pink, Head of Awards at the IPM, said: “Our superb judges left no stone unturned in the scoring and trophy selection process and I’d like to thank each of them for their effort and expertise. It’s important to us that only the best work wins and that is certainly the case this year – the overall standard is remarkable.”

The IPM Awards exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. Work that really worked. Ideas to be properly proud of. Campaigns that deserve to be celebrated.

The very best the industry has to offer, in fact.

You can find the full shortlist here.

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