lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.

The promotion, the first ever money back guarantee run by Tena, was created by agency Blue Chip.

The activity supports the brand’s “Feel Fresh” claim, which SCA says is delivered via its Feel Fresh Technology.

Shoppers who pick up one of the 2.2 million promotional packs and who do not ‘Feel Fresh’ after using the product will be offered it free of charge via a refund process. The promotion runs until June 30th 2017; shoppers who want to take advantage of the money-back guarantee have to send SCA their full name and address, bank details, email address, the original itemised till receipt, the barcode from the original promotional packaging and a statement of at least 15 words saying why they did not Feel Fresh. Refunds, to a maximum of £3.59/€5.49, will be sent by bank transfer.

Rachael Sumner, Brand Manager for lights by Tena, says: “The ‘Feel Fresh or it’s Free’ promotion has been launched with the knowledge that up to half of UK women have used unsuitable sanitary protection for light bladder weakness, often because they aren’t aware of the benefits of using purpose-made protection. Our promotion will offer shoppers a risk-free way to pick up a pack of lights by Tena. In removing barriers to purchase, we are confident that women will love the confidence and security that only lights by Tena can provide.”

In 2016, Tena ran an on pack promotion offering consumers the chance to ‘treat’ themselves during the summer. The ‘TENA treats’ promotion gave shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. Prizes ranged from iPad mini 4s to Fitbits and money off coupons, with each pack offering a one in three chance of winning a treat. Tena Treats was a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue.

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TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer.

The ‘TENA treats’ promotion gives shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. From iPad mini 4s to Fitbits and money off coupons, each pack offers consumers a one in three chance of winning a treat.

‘TENA treats’ launched at the beginning of July and is a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue. The competition will be open from until October 31^st, 2016.

Driving category growth and value in-store, the promotion also aims to increase purchase frequency and volume.

Rachael Sumner, Brand Manager for TENA Lady, says: “With our exclusive Treats promotion, we want to show women who experience bladder weakness that it needn’t hold them back in life. What’s more, we wish to reward our loyal customers with a variety of compelling prizes, so they can treat themselves this summer and enjoy some great moments on us.”

Every shopper that picks up a promotional pack from the TENA Lady range will be directed to a dedicated microsite, www.TENAtreats.co.uk, where they can enter a unique code to instantly reveal whether they have received a ‘treat’.

TENA Lady is manufactured by leading global hygiene products company SCA.

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