Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games.

The giveaway was unveiled at the Lee Valley Velopark in Stratford by Britain’s most successful Olympian and Nissan ambassador, Sir Chris Hoy, who introduced the first gold Nissan LEAF.

“It’s always exciting and nostalgic to come back to the Velopark, after winning my fifth and sixth gold medals here,” said Sir Chris. “For all of the Nissan athletes going to Rio, the 2016 Games will be a moment in their careers that they will never forget, whether they win a medal or not. But let’s hope they can do it – compete at their best and come home with gold. It would be fantastic to hand over one of these special gold Nissan LEAFs on their return.”

Chris Marsh, Nissan Motor GB Marketing Director added: “Giving our gold medal-winning Nissan athletes a gold Nissan LEAF is our way of celebrating their incredible successes. Nissan is fully behind all of the GB athletes heading to Rio but will of course be keeping a close eye out for those we have individually supported over the course of the Games’ cycle on their road to Rio 2016.”

Nissan athletes who win Gold in Rio will receive their golden LEAF on their return from Brazil. Nissan stresses that there will only be one car per athlete, no matter how many Gold medals they win.

One of the gold wrapped Nissan LEAFs will be on display at Nissan’s Innovation Station at The O2 in London from 26th July throughout the whole Games period.

Nissan is the Official Automotive Partner to Team GB and ParalympicsGB. The Gold LEAF is one of a number of other Nissan Rio related activities in the build-up to the Games, including Nissan’s Ultimate Sports Day, the Nissan Olympic fleet announcement and the Usain Bolt vs Fire campaign.

Nissan ambassadors include Team GB members Katarina Johnson-Thompson (Heptathlon); Liam Phillips (BMX Racing); Max Whitlock (Gymnastics); Becky James (Track cycling); Kat Copeland MBE (Rowing); Lynsey Sharp (800m); George Nash (Rowing); Laura Weightman (1500m); Eilish McColgan (5000m); and Ciara Horne (Cycling).

ParalympicsGB Nissan ambassadors include Richard Whitehead MBE (Athletics); David Weir CBE (Wheelchair Racing); David Stone (Cycling); Amy Marren (Swimming); Matt Wylie (Swimming); and Melissa Reid (Para-Triathlon).

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Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

The ‘Let’s Own It’ integrated campaign issues a rallying cry to the nation to get together and roar on Team GB this summer. The campaign will run across a range of media channels including TV, out of home, video on demand, radio, digital and social.

The new TV ad will run from July 14th and will kick off a six week campaign across the nation with a stirring 30-second spot that highlights the tension, excitement and elation of cheering on Team GB.

Out Of Home advertising will ignite the emotions of supporters, featuring the most captivating elements of the games; unity, tension and the thrill of being lost in the moment.

Strongbow’s British heritage and brand values of pride, unity and respect make it a perfect fit with the Team GB ethos. Whilst all eyes are on Rio, Strongbow is firmly positioning itself at the heart of the action with the fans in the UK.

Cindy Tervoort, marketing director at brand owners Heineken, said: “We want to bring back the excitement we all felt during London 2012 and rally the nation to get behind Team GB. The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.”

This is the first campaign to run across all Strongbow variants which include Strongbow Original, Strongbow Dark Fruit and Strongbow Cloudy Apple. It is supported in-store with special Team GB packaging across the whole range as well as a chance for consumers to win limited edition Strongbow Cloudy Apple pint glasses.

The new TV commercial can be viewed on Strongbow UK’s YouTube channel.

Headquartered in Edinburgh, Heineken employs around 2,000 people. In addition to being Britain’s leading cider and beer business, the company owns around 1,100 pubs through its Star Pubs & Bars business. Its portfolio of brands includes Foster’s, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith’s and Bulmers, plus backed by a full range of niche and specialty brands

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