Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member.

Hot from his awards success on Tuesday night, where he scooped up the British Male Solo Artist Award, Stormzy, was honoured by the high street favourite earlier on Thursday 20th Feb.

In an Instastory, the star shared a video of him unboxing the surprise gift en route to the airport for his European leg of his H.I.T.H World tour.

Broadcasting to his 3.1 million followers on his @stormzy account he excitedly said: “Public Service Announcement: The game has changed forever. Check this” before playing the video.

He also thanked Greggs via Twitter saying “Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant.”

It featured a slick membership card displayed in bespoke packaging along with a welcome video and a pair of size-12 Greggs slippers. This follows the grime artist making headlines recently after accidentally forgetting to change out of his slippers before appearing live on BBC Breakfast and admitting that he’d go everywhere in them if he could.

Whilst Greggs are staying fairly tight-lipped about the special service, in the video, its Concierge service boasts special pastry privileges with the option to order whatever he wants, whenever he wants.

However, reportedly no amount of Steak Bakes or Vegan Sausage Rolls can buy you membership to this private club – as Greggs has since confirmed it’s strictly by invite-only.

A Greggs spokesperson said: “Our Concierge card is strictly by invite only to some of our biggest fans. That’s all we can say.”

Greggs are working with creative PR agency Taylor Herring on the campaign.

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Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols.

The new Samsung campaign reinterprets famous statues, including Rodin’s The Thinker and Michelangelo’s  David, to incorporate the new QuickDrive machines. Michelangelo’s David has been recreated wearing underpants, with a shirt flung over his back, as he takes charge of the weekly wash, while Rodin’s The Thinker is deep in contemplation of a washing machine.

PR agency Taylor Herring created the new versions of the sculptures, which will be featured across Out Of Home, press, digital, mobile and social media. The creative, which was produced by St Mark’s Studios and directed by Taylor Herring, will be showcased at launch via a full screen take-over at Piccadilly Circus in central London.

The actual statues – “Domestic David” and “The Clean Thinker” – are being installed at high-footfall locations around the capital, including King’s Cross, Russell Square and Battersea Park, as part of the campaign.

Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland, says: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design. Our Home Appliance products are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”

Samsung research found that three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use. Apparently, the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols. In fact, when faced with the task of deciphering fabric care label symbols – such as ‘Do Not Tumble Dry’ and ‘Delicate Wet Clean’ – men scored worse than women on 9 out of 10 questions.

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