The IPM’s biggest thought-leadership and networking event of the year confirms its impressive line-up of speakers for the event on 19^th June at Havas, London (10.30am-3.45pm). You can see the full agenda and reserve your place here.

At a time when our industry is awash with the language of uncertainty – Brexit, click farms, fake news, chat bots, AI – the issue of ‘Trust and Transparency’ is never far from the surface. Savvy consumers insist on it, the best brands are built on it, agencies are expected to deliver it.

This unique IPM event, kindly hosted by Field Day and sponsored by Worldwide Special Risks, includes a morning session featuring a series of presentations from industry opinion leaders examining various aspects of this challenge, and providing practical tips for how to harness it. In addition, the IPM’s agile market research partner, Zinklar, will undertake a live, real-time research project on the day, from brief to results in just a few hours.

The afternoon will give attendees an opportunity to network with a mix of agencies and brands, hosted by IPM partner, Ingenuity.

The exciting speaker line-up has been confirmed as…

Penny Power OBE, founder of Ecademy, pioneer behind LinkedIn and author of ‘Business Is Personal’.

Having been a business owner for over 20 years, Penny called herself an Accidental Entrepreneur for many years. Stepping out of employed work and into the risky world of business ownership was a powerful learning. The catalyst for this was the opportunity Penny saw in 1998 for business people to connect online, creating the world’s first social network for business, pre-dating LinkedIn by 4 years.

Penny leads with a culture of open, real and honest contribution to the audiences she speaks to, her intention is always to make people feel stronger and more capable and for them to see the opportunities that lie within their own ability to take personal responsibility and be a “leader of their own life and business”. Penny was awarded the OBE in January 2014 for her contribution to entrepreneurship in the social digital sector.

Shahriar Coupal, Director of the Committees, CAP & BCAP

As Director of Advertising Policy and Practice, Shahriar oversees the organisation’s Regulatory Policy, Copy Advice and Compliance functions. As Director for the Committees of Advertising Practice, Shahriar is responsible for the effective running of committee business, which includes updating the UK Advertising Codes and associated guidance. He also oversees the effective running of the various CAP Panels and BCAP’s Advertising Advisory Committee.

Shahriar previously worked at Ofcom. He studied Politics at the University of Kent at Canterbury and Economics at Birkbeck.

Julian Davies, Global Marketing Manager, Bombay Sapphire

With a career working on some of the biggest brands across the alcohol sector including Stella Artois, Peroni and Bombay Sapphire over the last decade, Julian brings front-line experience from his time defining and implementing brand positioning and strategies to bear, and can talk in an informal, irreverent style of his experiences executing across the full marketing suite.

With a particular focus on “grassroots” brand building – working with influencers, building authentic brand experiences, and having the patience to build real and lasting consumer trust, Julian will talk about how he has earned the trust of consumer tribes on the brands he’s run, and how clarity and consistency on this process from a planning point of view should lead to commercial success.

Karen Fraser MBE, Director, Advertising Association

Karen leads Credos, the think tank for advertising and commercial communications. Karen created the report series Advertising Pays which shows the £120bn contribution advertising makes to the UK economy. Credos also monitors advertising’s impact on society. The Minister for Women and Equalities took Karen’s work on advertising and young women’s self-esteem to the United Nations.

Previously Karen has consulted to brands, agencies and government on strategic communications. She has given a speech at a dinner in the House of Lords on advertising and Brexit. Her work has featured in The Economist, The New Statesman, Financial Times, and on Radio 4 and Newsnight and she won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her article about corporate reputation.

She was awarded the MBE for services to diversity and advertising in the Queen’s 2017 New Year’s Honours list.

Iain Morrison, Chief Marketing Officer, University of Greemwich

Working in a number of top London advertising agencies before moving client side, Iain held a variety of senior marcoms roles at the UK’s national tourist board (VisitBritain), and the UK’s largest social enterprise (Better) before becoming Chief Marketing Officer at the University of Greenwich.

He’s also a Non-Exec Director at Shared Assets; a leading ‘think and do tank’ focused on making land work for everyone. Iain’s passionate about delivering ‘work that works’ and volunteers with NABS to help nurture the industries future talent.

Stewart Hilton, Co-founder & Creative Partner, ZEAL Creative

Stewart is the co-founder and Creative Partner at IPM member agency ZEAL Creative.  ZEAL has grown from 2 to 42 people in just 5 years with offices in Manchester and London. They have a track record of working over the long term with big fmcg clients like Nestlé, Kellogg’s, Pringles and McCain.

They currently hold the highest client recommendation score for Activation & Promotional Marketing in the UK as measured by the Drum Recommends (9.2 out of 10).  ZEAL’s mission is to be the ‘World’s most recommended agency’.

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Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme.

To anyone thinking about applying for the IPM 30 Under 30 programme, I highly recommend it. To say that the programme has been a fantastic experience is an understatement. It has given me the opportunities to stretch myself and offered me learning experiences that will be vital not only in my career but also in the personal decision-making process.

I was totally over the moon when I found out that I was chosen as one of the 30 candidates to participate this year. There were hundreds of applications from candidates with some of the best credentials and from all walks of life. Hence, you can’t help but feel a little lucky even though candidates are picked on merit. Only 30 special unique candidates progressed through to the programme for 2018 making us the 30 Under 30 young future leaders of the promotional marketing world.

The application process: I submitted my application in time for the October 2017 deadline and by mid November I was notified of my successful offer of a place on to the programme. It almost felt like a validation of my future ambitions because the programme recognises you as a young future leader of the promotional marketing world. Your employer could nominate you or you could nominate yourself for the application process. The wait for the results felt long but was well worth the wait once the 30 names were announced online! To celebrate we had a special awards evening where for the first time the 30 Under 30 cohort met, mingled and celebrated our first step into the programme with receiving award certificates which took place in December.

Before joining the programme I attended the webinar where the team answered valuable questions like if moving employer/ cannot make a session etc. What happens if you are unable to make a session and so on? This really got me excited about being part of the programme and showed how much the IPM 30 Under 30 cared for us on such a strong programme.

The IPM 30 under 30 programme has opened myself to so many opportunities and I have met some of the brightest people in the industry. I am sure I will be able to establish professional relationships with most of these people and collaborate in exciting projects in the future. Any person to be on the programme or thinking to be on the programme would learn lifelong skills to put into practice at any time in their careers. So on a cold evening I travelled to central London to attend my first session just to receive an warm welcome by the participants and the IPM hosts. It really makes you feel included from the word go.

The sessions: The programme involved 4 sessions throughout the year led by industry experts, which added real value to every session we attended. These covered: Career and Personal Development; Client Development and Negotiation; Smarter Working and Managing Stress and IP Mythbusters.

The sessions were very informative and gave us the chance to ask the experts about their experiences, challenges and solutions to problems they have faced within the sector. I could not believe that I would have the opportunity to share the same platform with the best and brightest in the industry without IPM 30 and 30. The whole programme is designed to take your imagination, thoughts and capability to the next level.

Networking drinks after each session were another great additional aspect organised by the IPM team after each session. This gave us another opportunity to interact with the industry leading experts. It also allowed our group of peers to mingle and share experiences, journeys and grow our network. In a nutshell, the programme really does instil the belief in you that the sky is the limit.

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The Body Shop have created an Enchanted Forest pop-up in Shoreditch, London. The pop-up is a sensorial journey designed to pamper, inspire and inform. Visitors can indulge themselves with makeovers, massages and treats, and explore The Body Shop’s new Christmas collection.

There will also be the chance to meet The Body Shop’s campaign partner, conservation charity The Woodland Trust, and discover how they are working to Re-Wild the World this Christmas.

Entrance to The Enchanted Forest is free of charge with no ticket needed, plus visitors can also enjoy shopping with 25% off and be treated to a free goodie bag, worth £35, when they spend £25.

The space will also host a number of talks, workshops and classes on everything from skincare and makeup secrets to candlelit yoga and how to ‘Re-Wild Your Home.’

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