Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix.

With premium UK Forest Holidays up for grabs, shoppers have until 21^st April 2019 to find one of 20 random ‘Double Yolkers’ that have joined the five iconic pieces in its top selling bags of Starmix.

Claire James, Trade Marketing Manager for Haribo, comments: “Hunt the Double Yolker is HARIBO’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to the Easter occasion.

“As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.

“Hunt the Double Yolker is simple and fun! It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”

Available across sharing formats, this product will be instore from early January. ‘Hunt the Double Yolker’ is also supported by in-store activation.

Haribo ‘Hunt the Double Yolker’ runs until 21^st April 2019 and shoppers have until 31^st May 2019 to claim their prize.

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Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of ten warm, exotic destinations such as Barbados, Cuba, Miami and Thailand.

Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

What’s more, there are 100 getaway goodies to be won every day during the promotional period with prizes including KitKat branded passport covers, sun visors, beach towels, luggage tags and more. The getaway goodies can be won by entering online the unique promotional code found inside packs to discover instantly if they are a winner.

Sascha Macchi, KitKat Brand Manager, Nestlé UK said: “We are very excited to launch this new fun promotion. January can seem a bit of a bleak month, with many of us getting tired of the cold winter weather, the dark nights and short days. Therefore, the chance to win amazing holidays to warm, exotic destinations such as Miami, Cuba, Thailand and Barbados is certain to be hugely appealing.”

Promotional packs including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites are available across the UK and Ireland from this week (7^th January 2019).

The KitKat’s ‘Make a Break For It’ promotion will be supported by a new media campaign from 4^th February.  In addition, a new KitKat TV advertising will launch on 21^st January with a specific ‘Make A Break for It’ tag featuring across February.

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Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.

Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31^st, 2019.

Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.

Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”

The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema tickets if they collect 10 stars found on the promotional packs.

Led by Maltesers, the promotion features Mars Wrigley Confectionery’s family of best-selling bitesize products including M&M’s, Galaxy and Milky Way. As with last year, the promotion will also include bars to bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and the ever-popular Galaxy and Maltesers Teasers Large and More To Share blocks.

Lauren George, Brand & Trade PR Manager at Mars Wrigley Confectionery UK said: “Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out of home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend. Our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets, as well as unlocking cross-segment opportunities for retailers to boost sales.”

Sweet Sundays is set to benefit hugely from media investment across major participating brands including Maltesers and M&M’s, ensuring they are front of mind for consumers when they are in-store. Building on this, retailers will also have eye-catching new Point of Sale materials to support in-store activation and help boost sales. There will be even better product differentiation this year for customers to drive added interest in 2018.

In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks, or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on 13^th August and 23:59 on 31^st October 2018.

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For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside well-known variants such as Caramel, Fruit & Nut and Whole Nut.

Cadbury fans aged 16 or over from the UK or Republic of Ireland can submit their dream bar at cadburyinventor.com, where they can pick from a range of ingredients which will be added to Cadbury Dairy Milk, including caramel, brownie, popping candy, chilli, orange, mustard and cashews. There are more than 90,000 different available combinations to choose from.

After choosing up to three ingredients, entrants will be asked to name their bar and explain a bit about what inspired their creation before sending on their entry.

A heavyweight marketing campaign including TV and social media will reach 78% of all UK adults through activity across the Cadbury website, YouTube, Instagram, Snapchat and Pinterest.

David Shepherd, Director of Research and Development at Cadbury, says: “At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

Shepherd adds: “This is the first time ever we’ve opened the doors to our fans to help us create the next bar and we can’t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we’re encouraging the nation to go Madbury and be as bold as possible in what to choose. It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists.”

The promotion kicked off on July 1^st and closes on July 31st 2018. After the closing date, all entries will be put through a rigorous judging process with the finalists being selected based on taste and creativity. Three finalists will be selected and will be invited to visit Cadbury’s Chocolate Centre of Excellence in Bournville, the home of Cadbury, where they will work with chocolate experts to experiment with their creations and make their bar a reality.

All three bars will go on sale next year and will be sold to the public for the same amount of time and on the same channels. The products are anticipated to be on sale for between eight to 12 weeks from June 2019.

UK consumers will be able to show their support by buying their favourite new creation or voting on social media to determine which of the finalists will be crowned the ultimate winner. The winner will be chosen based 80% on Nielsen sales data for their bar and 20% on votes on social media.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers.

Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds.

To have a chance of winning a prize, consumers must purchase a promotional pack, find their code inside, then go to www.sweetsoundsofsummer.com and type it in to find out if they have won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, says: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration.”

A year ago, Mondelez ran an on-pack promotion for Maynards Bassetts offering consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

The Maynards Bassetts was acquired by Mondelēz International when it bought UK confectionery company Cadbury. Mondelez is a global snacking company with 2016 net revenues of approximately $26 billion and a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack.

The promotion was put together by Hi-CHEW’s UK marketing agency, tbk, with the digital vouchers being delivered by i-movo.

The social media campaign launched at the beginning of March, with thousands of consumers clicking through to the i-movo service to request the voucher. All of the initially available vouchers were claimed within 24 hours; Hi-CHEW now plans to extend the online campaign shortly, and will also be running a series of experiential campaigns in the Greater London area.

Targeted advertising on social media sites has been driving relevant consumers through to a promotional site where they can claim their vouchers, which are sent to their mobile phones, as well as find their nearest participating retailer. Consumers can then redeem their vouchers at participating stores – the initial campaign ran with around 700 convenience stores in the Greater London area.

Hi-CHEW is a chewable soft candy, described as a cross between chewing gum and sweets like Starburst, which has been sold in Japan for decades. Made by Japanese company Morinaga & Co, the brand was launched in the US in 2008, and is also available in various Asian countries.

tbk is an award-winning independent creative marketing agency that also includes Carlsberg, Pringles, Lucozade, Krispy Kreme, Boots and Wickes amongst its clients.

i-movo is one of the largest Secure Digital Voucher networks in the world, advising agencies and brands on initial creative concept, planning and execution, and post-campaign analysis, as well as providing systems and skills to minimise the risk and maximise the return on investment. It works with over 60,000 participating retailers, has delivered over 300 successful campaigns and has processed over 10 million vouchers worth over £100 million.

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