UNIT9 and Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that lets fans create personalised posters of themselves as footballing legends.

The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported digitally through an online tool hosted on Nike.com.

On Sunday 16th June, a selection of the most rousing posters will be showcased for all to see at Piccadilly’s iconic OOH site.

To create a personalised poster in-store, people are photographed in a bespoke booth and their image is composited onto a background of cheering crowds to build more on Wieden+Kennedy’s Dream Further campaign.

Posters can be further personalised by adding an inspirational strapline and participants then receive a digital copy and an A2 print.

For the online experience, participants can customise a poster featuring Nike Word Cup Stars by adding their own personal dream.

Rosh Singh, Managing Director at UNIT9’s, said: “We always enjoy working direct with Nike on in-store activations because it gives us a chance to unite all our multidisciplinary skills. But it’s particularly satisfying to contribute to a campaign that inspires and empowers our next generation sporting talent, particularly female athletes.”

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Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Running from May 9^th until June 26^th, 2018, the ‘Get your TV for Free’ promotion requires customers to purchase a 55” size TV or larger from Currys PC World online, in-store or via the retailer’s call centre. To participate, customers must then register at www.currys.co.uk/FreeTV and click on the TV they see on screen to reveal if they have won. The winning prizes will be randomly assigned to a one in 20 win ratio using an independently audited and verified process. Participants must upload their qualifying receipt to redeem their prize.

The campaign has been created and is being managed by promotional marketing agency tbk, in partnership with digital promotions specialist Brandmovers.

The ‘Get your TV for Free’ campaign will be supported by a TV campaign, radio, social media and related POS materials in stores.

The Currys PC World brand is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street shops. Smaller shops also trade under the Currys Digital brand in the United Kingdom.

tbk is a multi-award winning, independent promotional marketing agency that creates ideas and experiences that drives ‘buzz’ and sales for brands. Carlsberg, Pringles, Lucozade, Krispy Kreme, Boots and Wickes are just a few of the brands it works for.

Brandmovers is a global leader in digital engagement promotions and loyalty. With over 15 years’ experience and with offices on three continents, Brandmovers provides global reach and digital expertise in all aspects of promotional activity, working with agency partners and world- leading brands like MasterCard, Manchester United and Nestle on innovative consumer or trade marketing campaigns which engage target audieences via multiple channels and devices.

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