Spontex Archives - IPM Bitesize https://www.promomarketing.info/tag/spontex/ The Institute of Promotional Marketing Wed, 25 Sep 2019 09:16:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.5 https://www.promomarketing.info/wp-content/uploads/2019/11/cropped-Bitesize-Favicon-32x32.png Spontex Archives - IPM Bitesize https://www.promomarketing.info/tag/spontex/ 32 32 Spontex Sponge launches national on-pack promotion https://www.promomarketing.info/spontex-sponge-launches-national-pack-promotion/ Wed, 25 Sep 2019 09:16:09 +0000 https://www.promomarketing.info/?p=5464

Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex Sponge Scourers  offering consumers £50,000 worth of prizes to be won. The promotion offers consumers the chance to win £50,000 worth of prizes using an instant win in-pack scratch card game included in 1.5 million packs […]

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Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex Sponge Scourers  offering consumers £50,000 worth of prizes to be won.

The promotion offers consumers the chance to win £50,000 worth of prizes using an instant win in-pack scratch card game included in 1.5 million packs of Spontex Sponge Scourers.

Each scratch card features three scratch away roundels which once scrubbed, reveals an instant-win row of hedgehogs, scourers or hearts, or a losing row of a mix of the three. If a matching row is shown, consumers can win a range of prizes such as  health club day passes, yurt glamping breaks and Fortnum and Mason champagne afternoon tea experiences.

Winning participants are also automatically entered into a prize draw to win a family holiday with Premier Cottages. The prize draw is also available for non-winning participants to enter by using a code on their scratch card.

The promotion is promoted on-pack, with the ‘Scrub & Win’ messaging extending in-store, and also featuring on the SRP to drive stand out on the shelf.

The promotion runs until December 2019

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