Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and snacks.

The ‘Works for me’ brand ads are designed to reinforce the brand’s doable weight loss proposition by showing how SlimFast seamlessly fits into busy, everyday lives to drive brand reappraisal.

The brand ad will be supported by a month long #ICANJAN TV and Social campaign that was launched on 29th December to inspire people to deliver on their New Year’s weight loss resolutions. The social campaign was designed to provide inspiration and support that inspires change at the start, during and after the weight loss journey.  The campaigns mark Kelly’s latest campaign as UK ambassador for SlimFast who had lost two stone since she began her SlimFast journey last October.

Both campaigns are set to rollout through TV, VOD, and social channels.

Hannah Darlington, Marketing Director at SlimFast, says: “SlimFast is all about making weight loss enjoyable and achievable, and this campaign shows how our products can fit easily into people’s everyday schedules – complementing lifestyles rather than limiting them. The inspirational weight-loss journey Kelly has been on with the SlimFast brand makes her a perfect ambassador for our range of meal-replacement products.”

Liz Richardson, Managing Director at HeyHuman, adds; “The New Year is always a time for determined resolutions, and we wanted to deliver a campaign that supports and champions those who want to lose weight this year. The creative, in combination with Kelly Brook’s inspirational presence, will help reinforce the brand’s effective and doable weight loss proposition.”

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