Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour® Collection.

To celebrate this collaboration, Elizabeth Arden asked Jackanory to create a pop up store that would drive brand awareness and appeal to new customers. Taking place in Boxpark in London’s Shoreditch from Tuesday 23rd October until Sunday 28^th October, visitors to the pop up will receive a complimentary Oxygen Blast Facial, a personalised skincare consultation, an exclusive gift with purchase and much more.

Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA and is best known for his insta-famous #lovewall murals which can be seen throughout the US, Japan, South Korea, China and Brazil.

The pop up features original James Goldcrown artwork and visitors will be encouraged to take a selfie in front of his #lovewall for the chance to win an original canvas.  Those who purchase from the limited-edition collection will also have the opportunity to spin a wheel of fortune for discounts, gifts and more.

Marion Bloch, Brand Manager for Eight Hour said “We wanted to maximise visibility of our limited-edition Eight Hour collection amongst a younger target audience and we were confident Jackanory would create an eye-catching, visually impactful pop up store with multiple engagement points and instagrammable details.”

Lucy Gillions, co-founder of Jackanory said: “We’re thrilled to be sharing the story of the #lovewall collaboration between James Goldcrown and Eight Hour. We’ve worked hard to create a pop up that immediately captures the attention of passers by, raising awareness of the limited-edition collection and kick starting a younger generation’s relationship with this much-loved beauty balm.”

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