Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.

Taking place throughout November, the national campaign will feature workshops that inspire students to push their own boundaries of creativity, with the help of key cultural influencers: CEO of Social Chain, Steven Bartlett; illustrator Dan Mumford; designer Joe Prytherch; millennial girl champion, Sharmadean Reid; and University Cribs founder, Christian Samuels. Hailing from the creative, digital and entrepreneurial worlds, they will share their experiences, highlighting how anything is possible with the right creative tools.

In each of the interactive sessions, students will be encouraged to download a free trial of Adobe Creative Cloud, including student-friendly templates. Giveaway incentives will include bespoke tote bags designed by D&AD winner Joe Faulding and personalised with local icons from each university’s hometown.

To extend and amplify the tour on an ongoing basis, on-campus Adobe student brand managers will be recruited to offer everyday support through design templates, Creative Cloud workshops and free trials.

Kicking off on November 6^th at Bournemouth University, Made By You will run until 27 November, stopping off at universities across Oxford, Coventry, Bristol, Bath, Nottingham, Manchester, Sheffield, Leeds and Newcastle.

Commenting on the campaign, Emma Bryson, Marketing Manager for Northern Europe at Adobe, says: “At Adobe, we’re committed to equipping students with the tools needed to make it in the real world, helping to build the next generation of young creatives. Whether they study a creative course, are a budding entrepreneur or a club social secretary, we’re seeing more and more students who want to develop their creative skills to best prepare them for future success and Made By You will empower these students to do just that.”

Seed’s Founder and CEO, Celia Forshew, adds: “To ensure the campaign appealed to a wide spectrum of students, we identified inspirational cultural influencers from a diverse range of backgrounds: Artists, graphic illustrators, entrepreneurs and digital pioneers. Made By You will leave students with invaluable insight into how to turn their passions into careers and how to explore their creativity with Adobe.”

Seed specialises in engaging students with brands in the UK and across all major territories. Clients include Spotify, Budweiser, Nike, Amazon and ASOS.

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VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among the UK’s university communities.

Kicking off on September 25^th, 2017, at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme, devised and delivered by specialist student engagement agency Seed, builds awareness and drives sales through a range of activities, experiential as well as digital.

Bringing to life VOXI’s ‘Endless Possibilities’ proposition, which is based on the brand’s endless social data offer, the first term’s activity focuses on the VOXI Pick Me Up Truck. The Truck will offer freshers free barista-style coffees served in cups with attached VOXI SIMs, which can be unlocked to unleash endless possibilities. The coffees will be personalised to feature stencils of each student’s favourite emoji.

The second term sees the launch of the VOXI Shorts platform, a digital hub that allows students to film what the brand’s proposition of ‘Endless Possibilities’ means to them. The platform’s content will be amplified through a voting system that ensures contender films are pushed out via entrants’ peer-to peer-networks.

Prizes include creative bursaries of up to £5,000 and a chance to spend a day with one of VOXI’s 60 creators, who make up a community of young artists, filmmakers and designers from across the UK.

These high-impact VOXI activities are supported by a year-round student ambassador programme: always-on campus promoters will spearhead exclusive referrals designed to drive excitement and conversion across major UK universities.

In addition to devising VOXI’s student ambassador programme, Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.

Daniel Lambrou, Head of VOXI, said: “We created VOXI, a transparent new mobile service that gives our audience a platform to connect to the things that matter to them, whatever they’re into. Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way.”

Seed’s Founder and CEO, Celia Forshew, added: “As a completely new brand, we needed to establish awareness quickly but authentically. Fortunately, VOXI’s brand and proposition is spot-on for this market and the team at VOXI have really allowed us to design the perfect programme for helping them reach their ambitions.”

Seed specialises in engaging students with brands in the UK and across most major territories. It works with major brands including Spotify, Budweiser, Nike, Amazon and ASOS to create authentic campaigns and experiences that a student audience will connect with and has a network of influential students as brand ambassadors in almost every University in the UK.

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