Rollover Hot Dogs is partnering with Mission: Impossible Fallout, the sixth film in the Mission: Impossible series (in UK cinemas 25th July) with a competition to win a romantic trip for two to Paris, including a helicopter tour from Paris to Versailles.

The Rollover Hot Dog trays will feature artwork from the movie and will direct consumers to the Rollover Facebook page, where they will be able to enter the competition to win the trip to Paris. There are also Mission: Impossible movie products to be won.

The campaign aims to reach over 3 million shoppers and is being supported with extensive POS materials for retailers.

Rollover negotiated the partnership deal with the films’s UK distributor, Paramount Pictures, according to a Rollover spokesman.

Tony Owen, Sales and Marketing Director for Rollover Ltd, says: “This movie, starring Tom Cruise, is set to be one of the biggest releases of the summer and we’re extremely thrilled to renew our partnership with a film that our consumers will really love. It’s a fantastic promotion to make shoppers aware of the Hot Food To Go category and specifically Hot Dogs, which remain in huge growth due to the continued trend around Street Food.”

Owen adds: “Mission: Impossible’s core demographic of 16-30 year olds matches our brand personality: young, lively, and fun. We expect a lot of engagement with our fans on this promotion and it will encourage new discussions at the point of purchase.”

The Mission: Impossible campaign started on July 9th and runs for eight weeks.

Rollover Hot Dogs, which is part of Kerry Foods Group, is the UK’s largest hot dog brand, selling over 25 million a year. It supplies preparation equipment and marketing collateral (steamers and POS) free to stockists and sells them the consumable items (sausages and buns). Customers include sports venues such as Old Trafford, theme parks, cinemas, universities and contract caterers. It regularly runs partnership campaigns with hit movies.

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Rollover Hot Dogs has launched a new competition to win a star-gazing short break trip to Iceland for two people, in partnership with the upcoming Star Trek Beyond movie release, which opens in the UK on July 22nd 2016.

The Hot Dog trays feature artwork from the movie, while the Rollover Facebook page offers the chance to win the trip to Iceland. The prize includes return flights for two, three nights accommodation, spending money and trips including a Northern Lights tour, Quad Biking and Lava Caving.

Tony Owen, sales and marketing director for Rollover, says: “The next instalment of the Star Trek franchise starring Chris Pine and Simon Pegg is set to be one of the biggest releases of the year and we’re excited to partner with a film that our consumers will really love. It’s a fantastic promotion to make shoppers aware about the hot food to go and specifically hot dogs, which remain in huge growth within the category due to the continued trend around street food.”

The company has developed a POS pack to communicate the promotion in store which includes posters, wobblers and promotional Hot Dog Trays.

The promotion started on June 27th 2016 and closes on September 30th 2016 at 23:59 (GMT). Entry is via a form accessible through the Rollover Facebook page.

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