Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until mid-June, shoppers will have the chance to win exciting Wimbledon experiences – from branded towels, to VIP tickets to a tennis match during the tournament. Celebrating the brand’s 84 year association with Wimbledon, Robinsons is also running a £3m campaign over the summer months, which includes in-store, radio and social media activations.

Running across all three flavours in the range – Raspberry and Apple, Orange and Passionfruit, and Apple and Kiwi – shoppers need to scan the QR code on-pack for the chance to win. They will then be asked to answer one question and those supplying the correct answer will be added to the weekly prize draw.

Phil Sanders, GB Commercial Director at Britvic, said: “Robinsons Refresh’d is perfectly placed to help retailers drive summer sales, from its naturally sourced ingredients and the addition of real fruit, to its handy on the go format. The addition of an on-pack promotion and inclusion in our Wimbledon activity will keep the brand top of mind throughout the season. We know that sales of Robinsons do spike during the tournament, so our brand partnership is very effective and we look forward to helping reward shoppers with some fantastic prizes while driving sales for retailers.”

The on-pack promotion will be on standard and price-marked 500ml bottles, with prize draws running until the end of July.

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Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83^rd consecutive year.

This year, Robinsons will support Wimbledon with a £1m marketing campaign, including limited edition merchandise and packs, sampling activity, social media support and a Robinsons pop up café, to drive even further brand exposure throughout The Championships.

With sustainability front of mind, to help reduce the amount of plastic at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year, Britvic has introduced new Robinsons personalised reusable drinks bottles. Visitors will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.

Kevin McNair, GB Marketing Director, Britvic says: “Providing consumers with reusable drinks bottles at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.”

To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design.

A supporting social media competition is being run around The Championships, with four pairs of ‘money can’t buy’ VIP tickets and 100 reusable drink bottles prizes given away per week for four weeks, up until July 5^th. To be in with a chance of winning, consumers have to create and name a new Fruit Creations flavour.

The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017.

The Robinsons brand is owned by Britvic.

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Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially Invited’, an exclusive new drinking experience in central London.

‘Cordially Invited’ will open its doors to the public on Wednesday, January 31st 2018, from 9.00am to 3.30pm at Hello Love, 64 Southampton Row, Bloomsbury, London WC1B 4AR.

Robinsons says that, for one day only, “people will be able to immerse themselves in a world of delicious fruity flavours and trick their taste buds with some fun sensory experiments.”

Fruit Creations and Fruit Cordials contain flavour combinations targeted at a more grown up palette, featuring a wide range of flavours, including Zesty Orange & Mango, Crisp Elderflower & Pressed Apple and Crushed Lime & Mint. Robinsons Fruit Creations contains no added sugar and twice the fruit of Robinsons single concentrate. Robinsons Fruit Cordials are supposed to be a sophisticated twist on squash with combinations of real fruit and botanicals flavours.

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Britvic is launching a new campaign for Robinsons Fruit Shoot, called It’s My Thing, celebrating children doing what they are passionate about. A 40’ TV ad – which first appeared during Ant & Dec’s Saturday Night Takeaway on ITV on March 4th – is being supported with a PR and influencer programme with child health expert Dr Ranj Singh and television presenter Cherry Healey, continuing into the summer.

The FruitShootGB Facebook page will act as a forum for parents to share ideas for encouraging child creativity and individuality, with content from adults, brand ambassadors and child health experts, and the chance to win daily prizes which help kids “discover and indulge their passions”.

There will also be bespoke POS in the grocery and convenience channels to raise shopper awareness in store and drive purchase.

The campaign was created by iris, and Britvic says it offers an alternative view of children to address complaints from parents about advertising’s use of “perfect” children and families. Britvic also points out that pressures from society are also limiting children’s ability to express themselves and preventing them from finding the thing they really love.

The Fruit Shoot campaign features real kids doing what they’re passionate about.

Kirsty Hunter, brand marketing director at Britvic, says: “Parents feel that marketing tends to feature stereotypical, one-dimensional imagery of ‘perfect’ children and families, which doesn’t represent them. We had to respond to that.”

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Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around Waterloo station into a tennis-themed display to mark the upcoming Wimbledon tournament.

The campaign, reminiscent of Robinson’s 1988 ‘Anything else just isn’t tennis’ advertisement, is running until July 18. The ads will be displayed across Primesight’s Waterloo domination sites and will include a special-build installation devised by Kinetic Active, featuring a replica tennis net and a line machine previously used at Wimbledon. The mini replica was designed by integrated agency iris.

It is understood that there will also be sampling and experiential activity in and around the station.

Wimbledon first partnered with Robinson’s 80 years ago, launching its iconic Lemon Barley Water at the 1935 championships. Since then, Robinson’s has become synonymous with what is one of the most iconic British sporting events, with 2016 marking the launch of new squash’d flavours.

Sarah Norcup, Creative Development Executive at Kinetic, said: “Working with Robinson’s provided us with the opportunity to create a memorable campaign, celebrating one of our nation’s most loved sports. It’s always exciting when we work with a heritage brand like Robinson’s, as the scope to fuse heritage with cutting edge creative advances creates the groundwork for a truly unique OOH experience.”

Nadine Campbell, Business Director at M/Six said: “This year we wanted to really amplify Britvic’s sponsorship for Wimbledon, with a significant, dramatic OOH presence. So we worked closely with Kinetic to create the Waterloo Domination campaign, delivering real impact and awareness, in one of London’s busiest commuter routes. The highlight of this is definitely our largest billboard, outside the station entrance, which is a mini replica of a Wimbledon pitch, designed by iris.”

Toby Fairlamb, Account Director, Primesight, commented: “We see Waterloo as the gateway for supporters to get to and from the famous tennis tournament and the Domination is the perfect platform to engage fans. According to Route, the Domination delivers over 9 million impacts across a two week period and we are sure that the first ever special build on this unavoidable site will generate even greater levels of impact and interest from consumers.”

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