Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Running from May 9^th until June 26^th, 2018, the ‘Get your TV for Free’ promotion requires customers to purchase a 55” size TV or larger from Currys PC World online, in-store or via the retailer’s call centre. To participate, customers must then register at www.currys.co.uk/FreeTV and click on the TV they see on screen to reveal if they have won. The winning prizes will be randomly assigned to a one in 20 win ratio using an independently audited and verified process. Participants must upload their qualifying receipt to redeem their prize.

The campaign has been created and is being managed by promotional marketing agency tbk, in partnership with digital promotions specialist Brandmovers.

The ‘Get your TV for Free’ campaign will be supported by a TV campaign, radio, social media and related POS materials in stores.

The Currys PC World brand is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street shops. Smaller shops also trade under the Currys Digital brand in the United Kingdom.

tbk is a multi-award winning, independent promotional marketing agency that creates ideas and experiences that drives ‘buzz’ and sales for brands. Carlsberg, Pringles, Lucozade, Krispy Kreme, Boots and Wickes are just a few of the brands it works for.

Brandmovers is a global leader in digital engagement promotions and loyalty. With over 15 years’ experience and with offices on three continents, Brandmovers provides global reach and digital expertise in all aspects of promotional activity, working with agency partners and world- leading brands like MasterCard, Manchester United and Nestle on innovative consumer or trade marketing campaigns which engage target audieences via multiple channels and devices.

The post Currys PC World ‘Get Your TV for FREE’ promotion appeared first on IPM Bitesize.

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said promotions make brands more attractive. However, consumers also want the convenience which new technology can add to promotions, including recent developments such as online receipt validation.

Strikingly, it is Millennials who appear to respond best to on-pack promotions: those aged 25 to 34 found brands with promotions most attractive (77%), but this falls to 51% for people aged 55 and over.

However, consumers appreciate the benefits which new high-tech promotional mechanics can bring to promotions –  over half (51%) agreed that hassle free and easy-to-redeem promotions were preferable, and confirmed that technology is key to delivering a smooth shopper experience.

The survey was commissioned by independent marketing agency, Granby, and conducted in partnership with polling company Censuswide.

1000 UK consumers, representative of the general population, were questioned extensively on their shopping habits; from what makes brands more attractive to how they redeem promotions and what impacts their loyalty. The findings provide invaluable insights for brands wanting to create winning retail strategies in the face of digital.

The findings support the argument that promotion drive sales and loyalty: two-thirds of those surveyed (68%) said receiving a reward would increase their loyalty towards a brand. Furthermore, younger generations are more influenced by reward,s with 79% of consumers aged 16 to 24 admitting to being influenced.

The research also found that offers are a good way to help win new shoppers. More than half of consumers would switch products because of a promotional offer.

Some 53% agreed that the ability to upload a photo of their till receipt to claim a promotional offer and receiving an instant notification would incentivise them to redeem an offer.

Granby is the exclusive UK partner for a receipt validation technology which has been developed in the US and is a well-established platform in the US market under the name SwiftReceipt. It launched SwiftReceipt, which it says is the fastest digital receipt validation service in the UK, in August 2017.

Joanne Kimber, Managing Director, Granby and SwiftReceipt, said: “Reaching the shopper in-store has always been a challenge for marketers. However, this research shows that on-pack promotions still play a vital role in marketing, but technology provides a real opportunity for brands to be more intelligent when looking to connect with consumers.”

The full research report is available for download from Granby’s website here.

Granby Marketing Services was established more than 50 years ago and now works with luxury brands, blue-chip clients, SMEs and promotional marketing agencies to help connect brands with their customers, providing with integrated fulfilment solutions to manage ideas, growth and objectives. It is a member of the Institute of Promotional Marketing (IPM), the industry body which oversees promotional marketing in the UK.

The post Consumers still like on-pack promotions, but want extra convenience digital brings appeared first on IPM Bitesize.

Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.

The campaign was created and is being managed by promotional marketing agency TBK in partnership with digital promotions specialist Brandmovers.

Prizes consist of five Mini Coopers, 40 Samsung QLED TVs, 5,000 sets of JBL Bluetooth headphones, 200,000 Starbucks Cards, 100,000 Odeon Cinema Tickets and over 450,000 tastecard memberships. There are also 60 plus cash prizes with a total prize value of £250,000 to be won instantly.

Customers are encouraged to visit the £10 Million Giveaway microsite and click on the Christmas Cracker to reveal their guaranteed prize. Participants must upload their qualifying receipt to redeem their prize.

Georgina Bramall, head of brand and advertising at Dixons Carphone, says: “This has been a big footfall driver in terms of driving traffic into our store estate. We’ve already given away £10,000 to two winners, a Mini Cooper and a 40 Samsung QLED TV. It’s a sales promotion that’s designed to give customers a hook, an attraction.”

The campaign also features selected shopping centre events to support the campaign, run by Wolf Experiential, the experiential part of TBK group. The events, sponsored by Samsung, give shoppers the chance to play a table-based game against the clock to win a new Samsung Galaxy S8. A steady hand is required to remove the metal ‘app’ icons from the game using the electromagnetic wand; if people touch the side, the app piece will drop back into the game.

The roadshow will be visiting a total of five venues around the UK. It has already been to The Bullring in Birmingham, Braehead Centre in Glasgow and The Trafford Centre in Manchester in November; in December, it will be visiting Bluewater in Kent and Stratford Shopping Centre in London.

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Its key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK and Ireland.

The post Carphone Warehouse launches £10m giveaway promo appeared first on IPM Bitesize.

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.

Kraft Heinz and Hasbro, owner of the Play-Doh brand, stress that both brands are long-time family favourites – Play-Doh was launched in 1956 while Heinz Pasta has been available for many decades.

The promotion will include limited edition labels featuring the Play-Doh brand and characters across all Kraft Heinz Pasta multipacks.

To enter the daily draw, consumers have to purchase a promotional product from and submit their details and an image of the receipt for the purchase at www.HeinzPlayDohPrizes.co.uk.

As well as running on Kraft Heinz multipack products, the campaign will be promoted across the Heinz UK website as well as Play-Doh and Kraft Heinz social channels, with the packs available on shelves up until December 17th.

The giveaway features on an assortment of Heinz multipacks, including the Heinz Hoops 4-pack and 3-pack, the Heinz Hoops No Added Sugar 4-pack and 3-pack, as well as the Heinz Spaghetti 4-pack.

Brook Aspden, Brand Manager for Heinz Pasta, comments: “This exciting partnership combines two brands that are already well-loved by UK families. Play-Doh is the perfect partner to help us deliver more smiles at mealtimes! We hope that the limited-edition packs will create great shelf stand-out appealing to the gatekeeper at point of purchase.”

Craig Wilkins, Marketing Director Hasbro UK & Ireland, adds: “We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites.”

The post Heinz Pasta links with Play-Doh for daily prize on pack promotion appeared first on IPM Bitesize.

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions

Everyone’s talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

In the past, activating a proof-of-purchase sales promotion or loyalty program required significant investment in product packaging, integration with a limited set of retailers – or just one retailer – or cost-prohibitive inflexible solutions, along with the blind hope that the model would deliver ROI.

With a number of technology-based receipt processing platforms coming to market, it’s now possible to use scalable and flexible automated purchase validation as part of your sales promotion, rebate incentive or rewards program.

It may sound complicated – but actually it’s simple.

Customers submit photographs of receipts via a wide range of electronic media – smartphone camera, email, SMS – and have them validated almost instantly. At the same time, any decent receipt validation solution should data capture all pertinent information from the customer’s receipt, including date/time, the store purchased from, and – if you want it – their entire shopping cart, to give added insight into purchase patterns.

A robust system will come complete with fraud prevention built in.

You can use it for:

• Proof of Purchase Promotion – gift with purchase, coupon claim, purchase necessary prize draw, instant win.
• Repeat Purchase Promotion – frequency of purchase, buy x products to unlock a gift, earn entry to prize draw, instant win.
• Rebate or Cash back.
• Loyalty Program – points-based rewards program, incentives and benefits program.
• Trade Incentives Program – reward B2B trade purchases, incentivise and reward B2B sales representatives.

But when is receipt validation best used, and why would you choose this mechanic over more traditional models?

Five Reasons to use Receipt Validation:

1. As an alternative to unique code on pack

Quickly deployable and with no impact on printing or packing, purchases can be validated almost instantly. Run promotions or loyalty programs in a more cost-effective fashion without having to worry about the effect on production lines or packaging design.

2. If retailer support isn’t available

Marketers should be looking for a truly retailer-agnostic digital and mobile solution that is not dependant on integration with POS systems or geography. Ideally, solutions should work with any retailer or with multiple retailers – so if the purchase can be identified, the receipt can be processed and rewards activated. This is especially relevant for products that can be purchased anywhere, such as a can of Pepsi.

3. Gain extra market research

Data capture should be able to digitize not only the content needed to verify the relevant purchase, but also retailer, date, location, payment method of purchase and the entire purchase basket for deep dive data insights and pattern analysis.

4. Connect directly with your brand consumers

Receipt validation should be deployed to create a direct communication loop with brand consumers, without negative impact on retailers. Often this helps strengthen brand-retailer partnerships, with insights leading to mutually rewarding activations.

5. Build towards a loyalty solution

If you’re new to receipt validation, then start small – learn to crawl before you walk before you run. You should be looking to upscale and learn from localised test activities. Data from these should help you plan and implement bigger projects successfully, based around your business objectives and your customer data. The goal should be to design a well-planned multi-territory enterprise loyalty execution and deliver real return on investment.

John Lyons is Managing Director, Europe, of Brandmovers, a global leader in digital engagement promotions and loyalty that help brands connect with their consumers.

The post 5 tips for using receipt validation in promotions appeared first on IPM Bitesize.

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.

Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and potentially in as little as 15 minutes – delivering digital rewards (for example cinema codes) instantly, with the ability to dispatch physical ones within 24 hours.

Granby is the exclusive UK partner for the receipt validation technology which has been developed in the US and is a well-established platform in the US market.

Joanne Kimber, Managing Director at Granby, says: “Digital receipt validation has been taking shopper marketing by storm for several years, but hasn’t offered instant redemption – until now. Consumers are less likely to take the time to complete complex redemption processes these days. They want everything quickly, and brands know it. SwiftReceipt is a gamechanger. Not only is it easy to set up, but brands will have access to more accurate data, aiding tracking and making ROI easier to prove.”

Granby says that SwiftReceipt does not rely on on-pack codes; instead, customers are asked to upload a photo of their till receipt to a mobile-optimised, branded microsite for validation. It also claims to offer a best-in-class data capture mechanism which will provide brands with important information about shopper trends, making it easier to retarget customers and cross-sell multiple brands and categories.

The technology is compliant with ISO27001, GDPR and EU data protection legislation, and offers access to full campaign analytics and reporting, which will also help brands accurately and compliantly grow databases and track ROI.

SwiftReceipt offers both an out-of-the-box solution for single-purchase reward claims, getting campaigns off the ground quickly, and bespoke solutions for more complex needs, such as multi-brand, multi-buy or threshold-spend solutions.

The post New digital receipt validation service, SwiftReceipt, launches in UK appeared first on IPM Bitesize.

Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is giving away one character glass for every three promotional packs purchased.

Running from March 20^th 2017 until August 20^th 2017, the campaign gives consumers the chance to collect seven different ‘morning mood’ glass designs.

To claim, shoppers need to purchase three promotional Tropicana cartons, enter their details via the dedicated website, upload a picture of their receipt and then pay a certain amount for postage – £1.95 for one glass ranging up to £16.95 for seven glasses.

Tropicana Brand Manager Sophie Giraudel says: “We believe this latest ‘Little Glass’ promotional offer from Tropicana is a fun way to reinforce our messaging from last year, that one glass serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day.”

Giraudel adds: “There is a Little Glass design for every morning mood, whether you’ve bounced out of bed or pressed the snooze button, the seven designs such as ‘Friyaay’ and ‘Sleepy head’, can perfectly capture this.”

Tropicana ran a ‘Little Glasses with Little Bottles’ promotion at the end of 2016, offering one free glass for every two packs of six 150ml small bottles of juice, with no contribution for postage.

The post Tropicana runs ‘Little Glass’ promotion again appeared first on IPM Bitesize.

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.

Created by Brass, New Look’s recently appointed shopper and promotional marketing agency, the campaign encourages customers to ‘Shop Styles, Get Prizes’.

Brass’ dedicated shopper marketing team created and delivered a campaign to help New Look engage with savvy shoppers in-store, online and on mobile. Tasked with increasing transaction levels, Brass developed a marketing campaign prompting customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code.

Brass also created in-store POS and built the promotional website, allowing customers to enter for a chance to win some great prizes from one of three different prize ‘worlds’; Fashion, Fun and Getaways.  Entrants not winning a main prize will still receive a 25% off voucher.

In order to provide a robust proof of purchase mechanic without the need for ePOS integration, Brass partnered with receipt processing specialists Snipp Interactive to validate the photographed receipts.

Nicky Haddow, New Look Senior Trading Manager UK & ROI, commented: “Brass impressed us with an innovative digital concept which shows real insight into our target customers shopping habits and behaviours. We believe this proposition will give great stand out for peak trading this year.”

Brass Managing Partner Paul McGann added: “In a fiercely competitive fashion market, the new stylish multi-channel campaign for New Look has huge standout, adding value and engaging a wide range of shoppers.”

Brass is a full-service integrated marketing agency combining digital thinking and delivery with specialist skills in advertising, design, PR, SEO, media, shopper and promotional marketing. Brass has created Shopper Marketing promotional campaigns for brands such as Haribo and Kellogg’s and recently won Masters of Marketing, IPM and FAB Gold awards for their ‘Meet the Minions’ campaign for Soreen. The Leeds-based agency also ranked fourth in the 2016 Independent Agencies Census Elite list and was recently shortlisted for the CIM Northern Awards.

New Look is a British global fashion retailer with a chain of over 1,000 high street shops across the world including in the UK, Republic of Ireland, Europe, Middle East, Singapore, Russia and Poland. It also ships to over 120 countries world-wide. New Look is currently the second largest women’s fashion retailer by value in the UK with 44% of the female population having shopped at its stores over the last year.

The post New Look new promotion appeared first on IPM Bitesize.