Sarson’s has been hard at work creating a fresh brand identity that launched in the spring of 2023, and with this, they’ve enlisted the help of Activation yet again for a fresh new website.

The new website design reflects the new style for Sarson with a bold, contemporary, and sleek designs. Activation has also taken a reductive approach to content and wording, which simplifies the overall experience, whilst also bringing freshness and clarity to the design. They’ve used interactive animation, interesting build loads, and a new colour-blocking design scheme to increase engagement levels across the site.

The agency has enjoyed a long-standing relationship with Sarson’s, so it’s been a joy for them to watch the brand develop and once again collaborate closely with the Sarson’s team on the project.

Even if they do say so themselves, the result is fantastic! However, don’t just take their word for it; visit the new site and see for yourself. www.sarsons.co.uk

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Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their objective? Get 55-year-old sociable hosts to choose Drambuie as their drink of choice for the 5th course, the coffee serve.

Together Agency completely overhauled the brand’s visual collateral and digital presence to inspire a new demographic. Sales and social engagement soared.

Showing up wasn’t enough, they needed to inspire the demographic. So they created a new look and feel to the brand, starting with the tagline: ‘The taste of togetherness’. Setting up a one-day shoot to create a range of visual collateral to use across social medias, an on-pack collar, digital advertisements and the website.

Transforming their Instagram and Facebook pages to create a more collected and consistent approach. With a deeper emphasis on togetherness, they focused on beautiful-looking food pairings, cocktail recipes and the dinner party setting with family and friends enjoying drinks and laughter.

The results were an increase in sales and engagement across socials. See here for more details. Cheers to that!

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Award-winning integrated agency Haygarth has been appointed by Border Biscuits to deliver a new nationwide campaign.

The Scottish biscuit producer has undergone a significant brand refresh and launched a trio of NPD in a bid to become the UK’s number one accessible premium biscuit. Haygarth has been tasked with crafting a compelling nationwide campaign to bring new brand positioning ‘making moments matter’ to life.

The above-the-line campaign will activate in press, out of home, digital and social through May and June, and Border Biscuits is investing £5m marketing spend in the rebrand.

Marcus Sandwith, CEO of Haygarth, comments: “Border have shrewdly identified a £190m retail opportunity within the accessible premium category and this investment puts them in a strong position to capitalise on it. We have created a campaign which maximises their new sleek and modern brand and brings the story of these special biscuits to life.

“Haygarth delivers meaningful brand engagements that amaze and persuade consumers, ultimately delivering incremental sales. Our work for Border Biscuits is no exception and we are proud to bring Making Moments Matter to the masses through our brand platform ‘made for a higher biscuit purpose’ and help drive further growth for Border in the UK.”

Suzie Carlaw, Head of Brand at Border Biscuits said of the appointment: “We were impressed with Haygarth’s track record of delivering eye-catching campaigns which capture the attention of the public. The new look and feel of Border Biscuits is bold and packs a punch, and Haygarth have done a fantastic job of bringing it to life through the campaign and through the new brand platform and positioning. This is a very exciting time for Border Biscuits as we aim to become the UK’s number one accessible premium biscuit.”

Border Biscuits was founded in 1984 in Lanark, Scotland, and is Scotland’s number one premium biscuit brand. It has launched NPD Dark Chocolate Orange biscuits and Dark Chocolate Orange bars, with more to follow later in the year.

Haygarth is a creative agency based in London and part of the global Omnicom Commerce Group. With a string of accolades, the agencies most recent award wins include two golds and a silver at the Institute of Promotional Marketing (IPM) Awards earlier this year.

For more information about Haygarth, visit www.haygarth.co.uk.

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SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer.

The brand has enhanced and redesigned its entire portfolio packaging, including the iconic Smirnoff No. 21 Vodka bottle. The packaging redesign can be seen across all Smirnoff Vodka variants, including Smirnoff Raspberry Vodka, Smirnoff 100 Proof Vodka, Smirnoff Espresso Vodka and Smirnoff Small Batch Black Vodka.

The new Smirnoff bottle will bring a refreshed energy to busy vodka shelves. First-look consumer research found the new design outperformed the previous bottle on measures such as shelf stand-out, quality perception and preference vs competitors. The new look draws on inspiration from previous bottles in a contemporary way, with bold visuals and the return of the iconic Smirnoff shield – featuring prominently across all new packaging. The Diageo Drinks Report for 2019 reveals a growing trend for consumers seeking intriguing brand stories and this is demonstrated by an emphasis on the brand’s history, with Smirnoff’s Recipe No.21 and ‘continuing traditions since 1864’ brought to the forefront of the label.

Oliver Clements, Brand Manager at SMIRNOFF Europe, said: “We are proud to introduce a new packaging design for the brand, striking a balance between classic and contemporary. The redesign heroes the extraordinary heritage that the brand is famous for, with the reintroduction of the Smirnoff shield and the new label highlighting the traditions behind the world’s number one vodka.”

The new bottle is currently rolling out worldwide across Smirnoff No. 21 Vodka and all other flavour variants, with fractional sizes due for release in September.

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