Rankin Selection Bread, the best-selling Irish bread range in UK, continues to build on their established link with Tourism Ireland by giving GB consumers the chance to win Foodie Breaks to Belfast.

The on-pack promotion, created by Belfast-based Elevator Promotional Marketing, runs until end of July across Rankin Selection Potato Bread & Brown Soda range.  Shoppers will have the chance to enter an online prize draw to win 1 of 3 short breaks for 2 people to Belfast, now home to a burgeoning food scene. The prizes include a Belfast Food Tour where winners will get the chance to try even more Irish delicacies.

Ruth Sloan, Marketing Manager of Irwin’s Bakery, said: ‘Our Rankin Selection range is the leading Irish bread range in GB, popular with the Irish diaspora who remember that great taste of home as well  as new customers looking to try something different! Our latest on-pack promotion continues to build on our established connection with Tourism Ireland as we look to get even more GB consumers interested in the sights and tastes of Ireland by giving them the chance to win a food experience there!”

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