Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and design of the jar they get.

Last year’s promotion saw 40,000 Mason Jars despatched to consumers, but they had to choose from one of five different designs. In the latest version of the promotion, there are three designs, each in three colourways.

The promotion, running on 1kg packs of Quaker Oats, supports Quaker’s ongoing campaign tapping into the interest in ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked). Because they are eaten chilled rather than hot, they are proving more popular during the summer months, traditionally a low period for cooked oats.

The promotion runs until the beginning of June. To claim their jars, consumers have to find the unique codes from promotional packs of 1kg Traditional and Jumbo Rolled Quaker Oats, enter them online at www.quaker.co.uk/overnight and pay postage and packing (which starts at £1.99 for one jar and goes up to £9.99 for nine jars). Each code entitles consumers to one jar, and there is a limit of nine jars per household.

Eric Williams, Quaker Oats Marketing Manager, says: “Last year, we gave away 40,000 mason jars as part of the on-pack promotion – a huge success! This year we are mixing things up by offering consumers the chance to interact with the designs. We know that overnight oats are an increasingly exciting breakfast trend continuing to gain momentum, so we expect some great engagement with the campaign. As 62% of cereal occasions include fruit, especially in overnight oat recipes, and a real skew towards fruit options in the summer months, there is a huge opportunity for retailers to drive sales outside of the usual porridge season.”

In addition to the on-pack promotion, Quaker will be showcasing new overnight oat recipes online to inspire shoppers. The brand will also encourage further interaction across social media channels and via a partnership with popular recipe video creators, TWISTED.

The Quaker Oats brand is owned by PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2016, driven by a food and beverage portfolio that includes Frito-Lay and Walkers savoury snacks, Gatorade, Pepsi-Cola, Quaker and Tropicana drinks and Quaker. PepsiCo’s product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

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Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their creative and inspirational porridge bowl or overnights oats creations.

To enter, shoppers need to buy a promotional pack and then either log on to www.quaker.co.uk/showusyouroats, fill in the entry form with their full name and email address, and then upload a photo of their inspirational bowl of porridge or Overnight Oats. Alternatively, they can log on to Facebook and comment underneath Quaker’s Facebook pinned promotional post with a photo of their creation with the hashtag #ShowUsYourOats or log on to Instagram and upload a photo of their bowl of porridge or Overnight Oats with the hashtag #ShowUsYourOats.

There are 10 weekly prizes of £10,000 to be won for a total prize pool of £100,000. The first weekly competition went live on January 1^st, 2018 and ends on Sunday 7^th January, 2018, with each subsequent week’s competition closing on the Sunday, with the final week ending on March 11^th 2018. Entries received after that date and before June 12^th, 2018 will go into a final prize draw to win £1,000 cash.

Entries will be judged on practicality, a balanced range of toppings, a balanced range of flavours and visual appeal.

Consumers can enter up to five times a day, but all entries must be unique photos and created just for this competition.

The promotion is open to residents of the UK, the Republic of Ireland and the Channel Islands, aged 18 or over.

Quaker has linked with food writer Anna Jones, who has made a promotional video which is running on Facebook to promote the competition.

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Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

The promotion, running on 1kg packs of Quaker Oats, is intended to support a new campaign tapping into the current obsession with ‘overnight oats’ (oats prepared by being soaked in milk or other liquids in the fridge overnight rather than being cooked), which Quaker hopes will drive purchase during the summer months, traditionally a low period for oats.

Consumers can collect one of five different jar designs by entering unique codes printed on each promotional pack of 1kg Traditional or Jumbo Quaker Rolled Oats at the promotion’s dedicated microsite, https://www.quaker.co.uk/overnight, providing their name and address, choosing the design they want and paying postage costs of £1.95 by credit or debit card.

The promotion opened on May 1 and closes July 31 2017.

Quaker Oats marketing manager Eric Williams said: “We are confident this partnership with MissPrint will further promote the overnight oat sensation and resonate with shoppers. With 62% of cereal occasions including fruit, there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this chilled format. Consumers love and trust the Quaker brand and we’re thrilled to be able to promote an alternative breakfast in a beautiful jar, with the same goodness of Quaker.”

One code is redeemable for one jar (plus lid) and a maximum of five jars can be claimed per household. Each jar sent to a household must be different, subject to availability.

The promotion is only open to UK and Republic of Ireland residents.

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Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-­themed prizes, linking in with the PepsiCo-owned brand’s current TV ad starring Buzz Aldrin, the second man to walk on the Moon.

The prize promotion gives shoppers the chance to win one of five holidays for four to Florida, Orlando including a visit to the Kennedy Space Centre, alongside other space-themed prizes. The promotion features a star prize draw, which is open until April 3rd 2017, and an Instant Win element which stays open until September 15th 2017.

‘Instant Win’ Prizes include 100 Stargazing Weekends, 1,000 Indoor Skydiving Experiences, 50,000 Sets of Galaxy Coasters, 100,000 Moon Print Travel Mugs, 600,000 Cosmic Notebooks and 600,000 Moon Print Tote Bags.

The holiday prizes include return economy flights for four people from London or Manchester to Orlando, £200 travel allowance, car hire, a half day ‘Fly with an astronaut’ experience at Kennedy Space Center, £500 spending money and eight nights’ accommodation.

Promotional packs of Quaker Oats So Simple sachets, Family Pack and Big Bowl lines will contain a code that gives shoppers a one in 10 chance to win instantly when entered online at the promotion website, florida.quaker.co.uk.

Eric Williams, Quaker Oats Senior Brand Manager, said: “Our TV campaign featuring Buzz Aldrin will be back on air again for the whole of January. It explains that on the day Buzz walked on the moon he chose to eat oats. We wanted to launch an on-pack promotion with a space theme to tie in closely to the advert so that the two combined will really help reinforce the benefits of eating oats. It’s fantastic to be able to offer shoppers the chance to win a holiday and trip to the Kennedy Space Centre in Florida and we expect the promotion to help drive rate of sale for retailers at this key time of year.”

The brand is also adding another flavour to its Family Pack and Big Bowl offering – Apple and Blueberry.

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