Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured the three-year contract.

Purity will be providing staffing solutions for an extensive range of events running across the country, including such prestigious events as the BMW PGA Golf at Wentworth, Goodwood Festival of Speed and the Frieze Art Fair as well as at BMW and MINI pop-up shops, retail activity and conferences.

The account will be headed up by Purity’s Client Services Director, Mark Dunn and Business Director, Amanda Wenban, who will work alongside BMW and MINI’s other agencies.

Paul Ferraiolo, Marketing Director at BMW UK, says: “Purity have a proven track record in providing staffing solutions for major sporting events, roadshows and product demonstration campaigns. They showed a huge amount of energy, understanding and enthusiasm throughout the tender process and we are pleased to have them on board for what will be a very exciting few years for BMW and MINI.”

Purity’s credentials in this sector have included work on the 2012 London Olympics for client Samsung and more recently on the 2015 Rugby World Cup.

Purity MD Rob Quinn says: “BMW and MINI sponsor a range of events and are linked in with a number of highly prestigious events in the UK. We are delighted to be working with them.”

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