Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands.

Enid Blyton Entertainment, part of the Hachette Children’s Group (HCG), represents and protects every aspect of the Enid Blyton brand, including publishing, licensing and commercial partnerships.

B&D has been tasked with using its data-driven approach to look after partnership opportunities for Enid Blyton Entertainment, which includes much-loved and best-selling series such as The Famous Five, The Secret Seven and Malory Towers.

In 2017, the 75th anniversary year of The Famous Five was celebrated with the publication of new editions of the entire series, featuring a new cover livery by illustrator Laura Ellen Anderson. In the same year EBE launched their first licensed products for The Famous Five, including greetings cards, puzzles, games and dress-up, and partnered with Great Western Railway for their ‘Five Go on a Great Western Adventure’ marketing campaign.

Katie Price, Licensing Director, Hachette Children’s Group, comments: “As custodians, we safeguard the global legacy of this extraordinary author while keeping Enid Blyton in the hearts of every childhood, as she has been for generations. Working alongside Brand & Deliver will enable us to bring Enid Blyton’s stories and characters to new audiences via creative partnerships that will remain sympathetic to the original brand values.”

Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, adds: “We’re really excited to develop wholesome family partnerships for Enid Blyton Entertainment to build on and increase the brand’s recognition and appeal with existing fans and new audiences. Enid Blyton’s wealth of stories, characters and their sense of adventure, makes this an extremely appealing property to work with. Our partnerships and campaigns will stay true to the integrity of the Enid Blyton stories.”

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of organisations from blue chips to start ups. Current clients include AMD, Rovio Global, Warner Brothers, LG, Square Enix and Three.

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Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service Zankyou for the publication of upcoming novel, The Chocolate Lovers’ Wedding, on 21^st April 2016.

The partnerships, put together for Little, Brown by integrated agency Brand & Deliver, will see Maison Blanc running a month-long promotion with POS material in 13 stores plus a competition with multiple prizes supported across the brand’s digital and social channels. It will also provide the cakes and patisseries for the book’s launch events.

International online wedding planning service, Zankyou, will promote the book’s release with a pop up banner and sponsored post on the Zankyou website, along with promotional posts on social media over a two-week period.

The book is the fourth instalment of author Carole Matthews’ best-selling series The Chocolate Lovers’ Club.

Emma Williams, Senior Brand Manager at Little, Brown Books, commented: Carole Matthews is one of our most successful and well-loved authors. We’re delighted to be working with two market leading brands to help a whole host of new readers discover Carole and her new book.”

“This is an upbeat spring release and both Maison Blanc and Zankyou are feel-good brands that tie neatly into key themes within the book. Multi-layered promotions running throughout April will help engage with our target audience of female consumers,” said Richard Barnes, Head of Partnerships at Brand & Deliver.

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