Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking environmental campaign with Keep Britain Tidy and Harrogate Water.

Over 20,000 schools will be taking part in the project through the environmental charity’s Eco Schools programme. Eco-Schools is a global programme engaging 19.5 million children across 67 countries, making it the largest educational programme in the world.

The Eco-Schools programme is pupil-led, involving hands-on learning that gets the whole school and the wider community involved in exciting environmental projects.

Schools are provided with free resources to help them progress to the international Eco-Schools Green Flag award within 12 months of registration and Keep Britain Tidy provides additional assistance from a dedicated team of former teachers.

The initiative is being supported by Keep Britain Tidy recycling partner Harrogate Water along with Plastipak, one of the global leaders in sustainable packaging and recycling.

Richard McIlwain, Deputy Chief Executive of Keep Britain Tidy, said: “We are currently working with Harrogate Water and Plastipak on the new Waste and Recycling module. In 2019 ‘The Challenge’ will be a call to action for all participating schools to take part in a national survey assessing recycling in schools, finding out what waste management resources they have available as well as understanding local authority collections and recycling services. This National survey will be the first if its kind and will allow the schools to help advise on what they believe we should be doing to improve provision and help harmonise recycling services in schools across the country. The report will be published in an easy-to-use infographic format, made available to all relevant parties. This work by students will provide the springboard for the ‘Circular School 2020 Challenge’ when we’ll be encouraging schools to take an active role in coming up with sustainable waste management solutions.”

Kinza Sutton, Head of Public Affairs and Sustainability Europe at Plastipak’s, said: “Plastipak and Harrogate Water are champions of the circular economy and we believe children can play a big part in shaping a sustainable future and challenging the misinformation and confusion around waste management and recycling.”

Nicky Cain Brand Manager at Harrogate Water, said: “The Eco-Schools project will promote discussion around waste, recycling and the circular economy in the classroom. We know that children are passionate about the environment and want to lead the way in making positive changes. This programme gives them the opportunity, not only to uncover the facts about packaging and recycling but to influence the way forward towards a more sustainable future.”

As part of the project, Harrogate Water and Plastipak will adding their expertise in recycling and recyclable packaging and producing a video showing the lifecycle of a bottle of Harrogate Spring. All content for the module will be approved by the Assessments and Qualifications Alliance (AQA) and feed into academic subjects, as well as linking into Global Citizenship as part of the National Curriculum.

All PET bottles of Harrogate Spring are 100 per cent recyclable and contain at least 50 per cent recycled content, processed and supplied by Plastipak. The recycled content is sourced solely from the UK to inform consumers that their bottle may return as a new bottle when it is recycled.

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Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush and even more watching at home, Elevator and client, Elly Hunter of Tayto felt Tayto needed to be part of the welcome for visitors from around the world.

Elevator planned and delivered a co-ordinated week of activity starting with Belfast International Airport where passengers arriving off a Florida flight were met with complimentary cases of Tayto on the luggage carousel.

Two days later, passengers arriving at George Best City Airport, Belfast, were welcomed with free packs of Tayto and Tayto’s striking yellow baseball caps.

Team Tayto also targeted Belfast’s bus and rail stations to make passengers travelling on Translink’s special bus and rail services #TAYTOHAPPY with packs of Tayto Cheese & Onion and baseball caps

And over the weekend of The Open, Tayto ambassadors set up a Tayto Welcome hub at Portrush train station to welcome passengers arriving on special rail services.

The campaign delivered huge levels of social media reach and engagement and Elevator’s video of the activation has already been viewed more than 30,000 times across Tayto’s social media platforms.

Sara Callanan, Managing Director at Elevator Promotional Marketing, said: “It’s been an absolute whirlwind this week, but also fantastic to be able to align an iconic Northern Ireland brand so closely with this landmark event for Northern Ireland!”

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