Sun-Pat, the UK peanut butter brand, has launched a campaign aimed at encouraging children to get active this summer in partnership with Olympic gold medallist swimmer Adam Peaty and TV presenter Kirsty Gallacher.

The “Fuelling Families” campaign involves a downloadable Fuelling Families guide featuring 42 different ways to keep children active during the summer holidays. The guide is available for free from the campaign section of the Sun-Pat website (www.sunpat.co.uk/fuellingfamilies/).

Additionally, Sun-Pat is running an on-pack promotion offering families the chance to win outdoor sports kits, including an inflatable football, plastic cricket set and a skipping rope. The promotional period kicks off at the end of July and will close September 4 2017. Ten winners a day will be chosen from July 24 2017, for a total of 420 winners.

Entry is via the promotional microsite or via Sun-Pat’s official Facebook channel, www.facebook.com/SunPatOfficial/

David Atkinson, managing director for grocery at brand owner company The Hain Daniels Group, says: “We know how hard it can be for parents to find fun activities for children during the summer holidays, and our Fuelling Families Guide is here to give families inspiration. We’re giving away 420 sports kits to families all over the UK to encourage fun-filled family summers.”

Sun-Pat was first launched in 1946 and today is the UK’s favourite peanut butter brand, according to sales figures. Current owners The Hain Daniels Group acquired it in 2012 as part of its acquisition of the spreads and jellies business of Premier Foods. Premier had itself acquired the brands in 2002 after it bought Nestle’s ambient foods business; Nestle had gained ownership of Sun-Pat when it bought Rowntree’s.

Sun-Pat’s previous promotional campaign, ‘Fuel Your Dreams’, saw the peanut butter brand also teaming up with Adam Peat, along with TV and Olympic presenter Helen Skelton (see www.promomarketing.info, October 31 2016). That campaign, launched in October 2016, offered two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter. The winners and eight further runners up also received a £1,000 donation to a local group of their choice. To enter, consumers just had to tell Sun-Pat what they have always dreamed of doing.

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