TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer.

The ‘TENA treats’ promotion gives shoppers the chance to win one of over a million prizes by purchasing one of the 3.2 million special packs. From iPad mini 4s to Fitbits and money off coupons, each pack offers consumers a one in three chance of winning a treat.

‘TENA treats’ launched at the beginning of July and is a deliberately high-profile campaign aimed at helping to normalise the bladder weakness category for the 47% of women who experience the issue. The competition will be open from until October 31^st, 2016.

Driving category growth and value in-store, the promotion also aims to increase purchase frequency and volume.

Rachael Sumner, Brand Manager for TENA Lady, says: “With our exclusive Treats promotion, we want to show women who experience bladder weakness that it needn’t hold them back in life. What’s more, we wish to reward our loyal customers with a variety of compelling prizes, so they can treat themselves this summer and enjoy some great moments on us.”

Every shopper that picks up a promotional pack from the TENA Lady range will be directed to a dedicated microsite, www.TENAtreats.co.uk, where they can enter a unique code to instantly reveal whether they have received a ‘treat’.

TENA Lady is manufactured by leading global hygiene products company SCA.

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