Experience12, the award-winning pop culture marketing agency, has appointed Clare Bateman-King to the newly-created role of Entertainment Business Manager.

The role will focus on the continued growth of the agency’s film sector, developing relationships with global clients following a year of strong international expansion including government-backed trade missions to Austin and San Francisco.

With 25 years’ experience, including work with pop culture royalty Stan Lee and Kevin Smith, Bateman-King has experience managing sponsorships, activations, partnerships and talent at countless Comic Cons, premieres and film festivals worldwide.

Bateman-King commented: “I’m delighted to be joining the growing Experience12 team to expand it’s already stellar roster of international clients in entertainment, delivering pioneering events and experiences for fandoms across the world.”

Chris Whittle, Founder and Managing Director added: “This exciting new position and Clare’s appointment reflect the agency’s recent domestic and international growth. While we continue to make great strides in our video games business, film and television has always held a special place within the agency and Clare’s experience will help take the company to new and exciting places internationally.”

Bateman-King will be representing Experience12 at the end of May as part of the London & Partners ‘Grow London’ trade mission to LA to meet senior stakeholders within the film studios. The programme, supported by Mayor of London and the UKSPF, provides support to high growth, London-based companies who want to grow their business internationally.

Experience12’s clients include The Walt Disney Company, SEGA Warner Bros, Amazon Prime Video, eBay and Paramount Pictures.

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Experience12, the pop culture marketing agency, are celebrating their love of film, TV and video games with an interactive Christmas challenge.

Hidden in the interactive illustration are 14 TV shows, 14 video games and 25 movie references from the past year – some more obvious than others but a true pop culture aficionado will spot them all.

Designed by architectural illustrator and concept artist, Doug John Miller, this is the sixth consecutive year the agency has created a pop-culture Christmas challenge.

Previous calendar artists include Jason Chester (2021), Laurie Greasley (2020), Jeff Carlisle (2019), Paul Shipper (2018) and Ollie Hoff (2017)

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Experience12 rolls out its annual Pop Culture festive illustration, in aid of Shelter – can you spot the top icons of 2020

2020 has given us many heroes, from our NHS frontline workers to Joe Wicks and his daily workouts. But let’s not forget those other champions of this most difficult of years – the entertainment brands and characters that have kept us sane during the lockdown and the recent collective tears of Tiers.

And to salute them, experiential agency Experience12 has commissioned an illustrated celebration of these icons, with artist Laurie Greasley honouring the stars of movies, tv and video games.

From The Mandalorian to The Tiger King, to… well, the answers are all in the illustration here: https://bit.ly/ex12xmas.

And if you’re a true pop culture afficionado, you’ll spot all 30 of them.

2020 marks the fourth year that Experience12 has created a pop culture themed illustration for the festive season, with previous commissioned artists including Jeff Carlisle (2019), Paul Shipper (2018) and Ollie Hoff (2017).

Like the setting in the illustration these heroes of entertainment, most of us will be staying at home this festive season. But the team at Experience12 recognises that, for many, there isn’t a home to stay in at Christmas – or, sadly, at any other time.

So, Experience12 is making a donation to Shelter (https://www.shelter.org.uk) and we’d love for you to do the same.

“Be excellent to each other” – Bill & Ted Face The Music

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Experience12, the pop-culture marketing agency is looking forward to a merry little Christmas as it announces the launch of its 2019 pop-culture Christmas party advent calendar. The calendar embodies film, TV and gaming highlights who have ‘sleighed’ pop-culture in the past year, welcoming a range of top characters from the likes of Stranger Things, Good Omens, Frozen II and The Joker, to help celebrate Christmas festivities.

‘Tis the season for the agency’s annual labour of love. This year the festive image plays host to the team’s personal highlights from the pop-culture year. However, the guests of honour – Fat Thor, John Wick and the Joker – were chosen by fans at MCM London Comic Con 2019 as a part of Experience12’s ongoing research into fan trends.

This is the third consecutive year that the agency has created a pop-culture advent calendar. 2019’s was designed by US artist, Jeff Carlisle, who follows the footsteps of Olly Hoff (2017) and Paul Shipper (2018) who both helped bring previous calendars to life. This year It includes 38 pop-culture references, made up by 97 characters and Easter eggs hidden within the image.

You can access the image here, to check whether you know all the characters at the party!

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