O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

The activity aims to drive awareness and sales of flagship Android handsets from brands like Sony, Huawei and LG. To leverage the superior camera features and high-quality photography capabilities of the latest handsets, O2 wanted to create an added-value reward that could really bring these elements to life at point of purchase

The campaign was created by integrated agency Blue Chip, which is managing creative, concept development and print production, including devising a scratchcard mechanic to enable customers to claim their free printers, which will be delivered by post within 28 days of consumers registering a claim.

Dan Selas, Account Director at Blue Chip, says: “We know these handsets are appealing to a certain type of audience that love to be creative and take lots of high quality photos, and the Kodak Mini 2 Bluetooth printer is the perfect companion for these handsets as it allows you to produce amazing vibrant prints from your best pictures.”

The promotion runs until the end of June across the O2 state nationwide.

Blue Chip is a multi-award-winning Manchester-based integrated agency that works for clients including Essity, Kellogg’s, SPAR and Muller.

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Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

The insurers point out that pet passports have doubled over the past two years, and that one in 10 owners is considering taking their dog away with them this summer.

Located in Victoria Park, one of London’s dog walking hotspots, the Paws-Port photo booth is an experiential activation aimed at promoting the company’s insurance services for pets.

Owners and dogs who want to take advantage of the offer will first be directed to a dog grooming station, where pet stylists and groomers will be on hand to prep pets that come along to ensure they are looking their best in front of the camera. Haircuts, brushing and grooming will be available, but MORE TH>N is asking owners to ensure their dog has had a bath the night before, to make the job of grooming a lot easier for both stylists and dogs.

Once prepped and ready, dogs will pose for their photo in the Pet Paws-Port Booth, which includes:

• A pet friendly basket adjustable seat catering for any size dog, to ensure dogs both big and small can be seen on the camerw;
• A speaker which will play a variety of noises such as dogs barking and whistles being blown to alert the dogs to the camera
• Peep holes next to the camera containing squeaky balls which owners can squeeze to get their dog’s attention, and raw meat to heighten their senses
• A drawn curtain to give the dog privacy prior to being snapped;
• A viewing window to help owners encourage their pets to look at the camera;
• Toys and treats on hand for distraction;
• Touch screen camera capability which dog owners can control with the ability to post pictures to social media directly from the booth.

Resulting photos which will be available in squares of four for owners to take home and use in their pet’s passport.

The Pet Paws-Port Photo Booth will be located at The Hub Café, Victoria Park, Grove Road, London E3 5TB between 11.00am and 4.00pm on Thursday June 22 2017. The event will not be ticketed; instead, a queuing system will be in place throughout the day to ensure everyone gets a perfect picture of their pet.

The Pet Paws-Port Photo Booth will also be making an appearance at DogFest, the UK summer festival for dogs and owners, on June 24 and 25 at Knebworth House, Hertfordshire (see http://dog-fest.co.uk/hertfordshire).

In January 2017, MORE TH>N launched what it said was the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London. The tour was created to promote MORE TH>N DOGGYSSENTI>LS, a new pet care and protection offering which the insurer claims provides “all the essential items for a happy and healthy dog, delivered direct to your door each month.”

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Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

The stand and related marketing activity was put together for Maximuscle by award-winning promotional and experiential specialists Circle Agency.

Following the success of the deadlift challenge at last year’s event, Circle Agency introduced a Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner.

Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition. Ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye spurred on competitors and a male and female leaderboard on the stand kept track of the best performers each day.

Also on the stand was a digital photo studio which created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition. Those who signed up to any of the on-stand activities were given a Maximuscle goody bag which included a branded shaker packed with product samples.

Maximuscle also retailed on the stand with exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower.

Neil Hooper from Circle Agency says: “Following a successful event last year, we ensured we pulled no punches when activating the Maximuscle stand at BodyPower Expo 2017.  We created three targeted on-stand activations to entice people onto the stand and encourage people to sample the new range of products and flavours being showcased for the first time. The stand was a big success with hundreds of people taking part in the bench press challenge and animated photo booth, with participants sharing their experiences on social media which allowed us to reach people far beyond the event.”

BodyPower Expo has grown into the biggest fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

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Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time at the start of December.

The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside the Kodak Ektra Smartphone.

The pop-up was designed by experiential and events agency Jack Morton Worldwide, and is a creative hub for photography enthusiasts. It will offer experiences and creative expertise through tutorials, exhibitions and exclusive trials of the Kodak Ektra Smartphone.

The Kodakery is the latest iteration of Kodak’s brand experience creative concept, developed by Jack Morton in partnership with Kodak, which first appeared earlier this year in Kodak’s brand experiences at CES (Consumer Electronics Show) and drupa, the print industry’s biggest trade show.

Building on the concept’s urban regeneration theme, the pop-up shop reflects the creative renaissance of the iconic brand: taking influence from dark-rooms, the design speaks to the romance of the iconic brand’s heritage, while showcasing Kodak’s state-of-the-art technology.

Danielle Atkins, Vice President of Brand at Kodak, says: “Kodak is a creative brand for creative people and it’s very exciting to be able to bring the brand to life in such an authentic way at The Kodakery.”

Mike Kunheim, Managing Director, Jack Morton Worldwide, adds: “Kodak is a brand which embraces both creativity and change. It’s this forward-thinking and open attitude that has enabled us to develop an exciting concept that can evolve with the brand and always offer an extraordinary experience.”

Jack Morton Worldwide is an award-winning global brand experience agency, focused on event marketing, promotional marketing, sponsorship marketing, content marketing, digital, social and mobile and employee engagement.  It is part of the Interpublic Group of Companies.

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