Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28^th July.

The Nerf Test Centre sees the shipping container which Nerf has used for previous promotional roadshows transformed to feature a never-before-seen photo opportunity area with suspended cars.

Consumers can try out the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology, while car-crazy children will be able to try out the latest Nitro MotoFury blaster, a brand-new range of Nerf guns which shoot miniature toy vehicles instead of darts.

Those entering the Nerf Test Centre will be able to learn about the evolution of Nerf, discover fun Nerf facts and will have the opportunity to test out vintage Nerf products. All consumers will leave the Nerf Test Centre experience with their own Nerf wristbands, driving licenses and sticker sets.

The brand experience was created for Nerf by award-winning brand experience agency, i2i Marketing.

The tour will visit six locations nationwide, including: Wimbledon Piazza (July 28^th – 29^th), Smithy Row, Nottingham (August 3^rd – 5^th), Bristol Balloon Fiesta (August 10^th – 13^th), Briggate, Leeds (August 18^th – 20^th), Trafford Centre, Manchester (August 22^nd – 28^th) and The Bullring, Birmingham (September 1^st – 3^rd).

Lucinda Taylor, Senior Account Manager at i2i Marketing, says: “We are very excited to be continuing our great work with Nerf. This year, we have given the shipping container its biggest revamp yet and have added some great assets to make it an open 360° experience for our consumers.”

i2i Marketing is a multi-award-winning boutique brand experience agency that specialises in connecting brands and people through memorable shared experiences. Founded in 2000, i2i’s clients include Philips, Hasbro, Genius, AG Barr, and R&R Ice Cream.

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