BMW i and the National Trust teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrated to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places.

The activation, developed by marketing services and representation agency Wasserman, aims to increase advocacy and consideration for the BMW i3, as well as highlight the benefits of electric mobility.

At the heart of the campaign was a series of free immersive-play workshops which take place at picturesque National Trust places including Buckinghamshire’s Waddesdon Manor, North Yorkshire’s Fountains Abbey, and Attingham Park in Shropshire.

Visitors were invited to get creative using pebbles, plants and wood, to make objects they can take home, including a geometric glass terrarium with a plant inside, a log planter or a framed pressed plant.

Sophie Chiappe, Marketing Communications Manager at BMW i, says: “Visitors to the National Trust care deeply for the natural world around them, and they want to protect and learn from it. These values are part of the i3’s DNA. It may be a technological tour-de force, it may have cutting edge design features, but, at its heart, the BMW i3 is a response to the needs of the natural world, and this campaign is a great reflection of that.”

Jassy Zirger, Corporate Partnerships Manager at National Trust, said: “Like us, BMW i is inspired by nature. It’s championing innovation with its range of cars to make travel more sustainable; this focus makes BMW i an obvious choice as our exclusive automotive partner. This campaign will not only raise awareness of sustainable travel alternatives, but it will also provide a fantastic experience for visitors to National Trust places.”

Ben Knight, Senior Account Director at Wasserman, adds: “Rather than trying to educate visitors with a passive, exhibition experience, the Create with Nature roadshow is taking a more playful and interactive approach that actively engages with visitors. We’re looking forward to hitting the road with the experience this weekend.”

The Create with Nature campaign kicked off at National Trust property Cotehele, Cornwall last weekend. Full details of where further events will be taking place can be found here.

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This Easter weekend (Friday 19^th – Monday 22^nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the sixth year running, RPM is executing the experiential element of the campaign.

Cadbury will be providing each property that signs up with the National Trust and National Trust for Scotland portfolio with the support to activate their own personalised egg hunt themes that tell the unique story of each of the locations in exchange for a Cadbury treat.

Buidling on the successful 2018 strategy and creative concepts, RPM has created and produced all of the assets in line with the wider brand Easter campaign, including the kit and signage, and will be handling all of the staffing and logistics to make the partnership a success.

Delia Metral, Brand Manager at Cadbury, says: “Easter is a key occasion where families come together for the long weekend. It is fantastic to be able to encourage people to visit the amazing range of National Trust locations around the country, as well as providing them with a boost to keep these historic locations running for generations to come.”

Dom Robertson, Managing Director at RPM, says: “For many people around the country, Easter is synonymous with Cadburys chocolate eggs, and being able to run such a long running promotion which also helps to preserve the history of iconic locations around the country is a real pleasure.”

All money raised over the weekend goes back to the specific property, ensuring The National Trust and National Trust for Scotland can keep looking after special places for families to enjoy for years to come. So far, some £4.8million  has been raised for the National Trust in England, Wales and Northern Ireland by the promotion following the 2018 Egg Hunt.

By partnering with The National Trust and National Trust for Scotland in the long-running campaign, Cadbury can bring the ritual of the Easter Egg Hunts to life and engage families all over the country, bringing them together over the Easter period and introducing them to the historic and beautiful properties run by the charity throughout Great Britain and Northern Ireland.

More information on the promotion is available at www.cadbury.co.uk/easter.

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Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the 11th year the event has run, and the fifth year that experiential agency RPM has managed the activities on behalf of Cadbury.

Cadbury points out that Easter is an important time of year for it commercially, and also as a brand. Delia Metral, Junior Brand Manager, Easter, says: “We know how important Cadbury is at Easter and this year, we want to take it to the next level by bringing a smile to the whole nation with Cadbury Easter Egg Hunt – a season of celebrations where Cadbury Easter bunny will bring families together around the ritual of egg hunts. We are very excited to partner with National Trust and National Trust for Scotland again and, with RPM’s great support, organise more than 300 Cadbury Easter Egg Hunts across the UK. We expect again several 100,000s of families to take part.”

Dom Robertson, Managing Director of RPM, adds: “In 2017, we achieved fantastic results, with over 1 million people attending a hunt over the Easter weekend and an enjoyment rate of 97%.  We plan to continue to improve on these results in 2018 and to build on the association Cadbury has with Easter.”

Cadbury will be providing properties with the support to activate their own personalised egg hunt themes, linking back to each of the properties unique stories, all leading to a Cadbury treat as a reward at the end.

RPM has created and is leading on all experiential elements of the campaign.  This includes roll out of the successful 2017 strategy and creative concepts.  The agency is also managing the National Trust partnership kit and signage production, staffing and logistics.

The hunts will be taking place at 305 National Trust properties across England, Scotland and Wales on the weekend between Friday 30th March and Monday 2nd April (except for Northern Ireland, where activities will also happen on Tuesday 3rd April).

Easter egg hunt participants are asked to either pay a small fee or make a donation to take part in a hunt, with all proceeds going back to conserving the properties.  The campaign has raised over £4.1 million over the past 10 years.

Consumers can visit the Cadbury website to find a nearby Cadbury Easter Egg Hunt.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign. The annual Easter egg hunt, which launches on Friday 14^th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign.

The activation was put together for Cadbury by independent creative agency, RPM.

Building on the natural association between the brand and the Easter holiday, the activation is designed to encourage direct participation from families across the UK, with the ultimate aim of establishing Cadbury as ‘THE Easter Treat’.  The partnership plays a key role in cementing the idea of Cadbury as owners of the Easter egg hunt into the minds of the British consumer.

Participating families are invited to join the egg hunts at National Trust and National Trust for Scotland properties across England, Scotland, Wales and Northern Ireland. For the 10th year running, Cadbury will be providing properties with the support to activate their own personalised egg hunt themes, linking back to each of the properties unique stories. Themes range from knights tracking down dragon eggs to a 1950s vintage-style Easter egg hunt, all leading to a Cadbury treat as a reward at the end. All money raised goes back into conserving the locations.

RPM has created and is leading on all experiential elements of the campaign. This includes roll-out of the successful 2016 strategy and creative concepts. The agency is also managing the National Trust partnership, kit and signage production, staffing and logistics.

Hortense Foult-Rothenburger, Senior Brand Manager – Easter at Cadbury, says: “We know how important Cadbury is at Easter and this year, we want to take it to the next level by bringing a smile to the whole nation with Cadbury’s Great British Egg Hunt – a season of celebrations where Cadbury Easter bunny will bring families together around the fun ritual of egg hunts. We are very excited to partner with National Trust and National Trust for Scotland again and, with RPM’s great support, to organise more than 300 Cadbury egg hunts across the UK. We expect 100,000s of families to take part.”

Laura Keates, Business Director RPM/ Mondelēz, comments: “We are really excited about Easter 2017. This year is very much about building on the incredibly successful year we had in 2016, where we had over one million people engage with the Easter Egg Hunt campaign though National Trust properties. We are working closely with Cadbury, the National Trust and National Trust for Scotland for the fourth year to deliver best in class activation, which will be live across the UK for 1,104 days over the Easter weekend period.”

Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with 2016 net revenues of approximately $26 billion. It owns global ‘Power Brands’ such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

RPM is an independent creative agency, with brand engagement at its core, which aims to deliver purposeful brand experiences that change consumer and shopper behaviour. Clients include Diageo, Mondelēz, Heineken and Sky.

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Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury says 2016 will be the biggest year yet for the Easter activities, which include tailored egg hunts for different venues.

These Easter events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks surprising locals all over the United Kingdom.

Creative marketing agency RPM is working with Cadbury for the third year running. RPM has developed all experiential elements of the campaign; kit design, production, staffing, and digital integration, including the co-management of cadbury.co.uk/easter. The wider campaign will be supported by social media with the hashtag #eggseverywhere

The creative concept has been delivered to ensure each National Trust and National Trust Scotland location is able to design its own personalised Easter Egg Hunt taking into account the unique stories of each property.

Offering themed hunts to encourage a personalised, educational and engaging experience for visitors is intended to encourage patrons to visit more than one of the sites over the weekend. Themes include waking Sleeping Beauty from her slumber at Stowe and discovering the secrets of gravity and light with help from Sir Isaac Newton at Woolsthorpe Manor.

Last year saw over 270,000 people partake in a Cadbury Easter Egg Hunt, with over 3 million people visiting National Trust places over the Easter weekend. Cadbury, National Trust and National Trust for Scotland hope for similarly impressive attendance figures this year.

Pawel Ozierski, Senior Brand Manager – Easter at Cadbury says: “We are very pleased to be working with RPM for a third consecutive year. The partnership between Cadbury, National Trust and National Trust Scotland is a very important part of our Easter campaign. It has reinforced Cadbury as the leader of Easter egg hunts and the brand of choice for this time of year.”

Dom Robertson, Managing Director at RPM, adds: “We are delighted to be working with these two much-loved British brands for a third Easter in a row. It’s hard to think of a brand that is more synonymous with Easter; therefore to bring its brand purpose to life across the UK is a real privilege. Creating great experiences is at the heart of what we do and we hope this year’s event continues to build on the great success of previous years.

There will be 319 events at National Trust and National Trust for Scotland properties around the UK over Easter weekend (25th to 28th March). Details about what is on where can be found at cadbury.co.uk/easter.

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