The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

The tour will be visiting cities across the country this summer, welcoming fans aboard the toy range’s signature pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.

New for 2017, children will have the chance to ‘Get Ponified’ with free cutie-mark face painting at one of the tour’s new Ponification Stations.

Kids will be able to play with the latest toys, watch clips from the new movie, and enjoy a series of unique My Little Pony experiences including creating their own My Little Pony Selfie GIF with scenes from the new movie or favourite locations from the My Little Pony: Friendship is Magic TV show.

Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour started in Liverpool on July 26^th, 2017, and finishes at The Big Feastival at the end of August. In addition to Liverpool, it has already visited the Bullring, Birmingham; Fosse Shopping Park, Leicester; Cribbs Causeway Retail Park, Bristol; Castlepoint Shopping Park, Bournemouth; Gunwharf Quays, Portsmouth; Two Rivers, Staines; Gallions Reach Shopping Park, London; Bluewater; and the Bristol Balloon Fiesta. Its next appearance is at the St. David’s Centre, Cardiff on August 15^th, followed by Middlebrook Retail Park, Lancashire (August 19^th), Ravenhead Retail Park, St. Helens (August 20^th) and The Big Feastival at Alex James’s farm in the Cotswolds (August 25^th-27^th).

More information is available via the My Little Pony UK Facebook Page.

Experiential agency iD created and is managing the activation on behalf of Hasbro.

Hasbro is a global play and entertainment company with interests including toys and games, television, movies, digital gaming and consumer products. In addition to My Little Pony, Hasbro also owns iconic brands including NERF, Transformers, Play-Doh, Monopoly, Littlest Pet Shop and Magic: The Gathering.

iD is a multi-award-winning specialist experiential and retail marketing agency established in 1993 which delivers large scale sampling campaigns, road shows, and immersive brand experience campaigns for clients including Hasbro, Britvic, PepsiCo, Mars and Unilever.

Additionally, iD provides teams of highly trained expert demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon, Elizabeth Arden, COTY and Sage Appliances.

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Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain.

The My Little Pony Friendship Tour invites visitors aboard a striking pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique children’s brand.

The campaign has been put together for Hasbro by integrated and experiential marketing specialist agency Sense.

Kids will be able to play with the latest toys, watch episodes of the TV show and enjoy a series of unique My Little Pony experiences, from makeovers to Pony selfies

Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour kicked off at the St David’s shopping centre in Cardiff at the end of March and will be appearing throughout the summer at various locations, including the Geronimo Festival and the Bristol Balloon Fiesta.

Craig Wilkins, Marketing Director at Hasbro, says: “We are excited to take the My Little Pony franchise on the road this Easter. With so many amazing activities, we cannot wait for fans to experience My Little Pony across the country for the very first time.”

“The Friendship Tour is a brilliant way for children to immerse themselves in the world of My Little Pony through a fun and exciting experience,” adds Lynsey Horsfield, Account Director at Sense.

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