Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.

Taking place at The O2 on January 12th 2017, the Denver Nuggets will take on the Indiana Pacers in the NBA’s seventh regular-season game in London.

Tasty B, the rapping bear which is Muller Rice’s brand character, will be at The O2 on the evening engaging with fans, alongside Müller Rice branded courtside signage and concourse sampling.

As an official marketing partner of NBA Global Games London 2017, an on-pack promotion on millions of packs of Müller Rice allows consumers to redeem codes to claim their own NBA-branded mini hoop and basketball. In addition, through a multimedia campaign, one consumer will have the opportunity to win a pair of tickets to be there on the night.

An on-pack promotion will allow consumers to redeem codes to claim their own NBA-branded mini hoop and basketball, while there will also be a prize draw offering one consumer a pair of tickets to be there on the night via a multimedia promotion.

The promotion opened at the start of October and runs until February 24th 2017. Each promotional pack contains a Unique Code; codes from four packs are worth two points and codes from six packs are worth three points. Codes can only be used once. Consumers go online to www.mullerrice.com to save their points; once they have amassed 12 points, they can redeem them for a free mini basketball hoop and ball.

Müller Chief Marketing Officer Michael Inpong says: “Our relationship with The NBA goes from strength to strength and we are delighted to be partners once again at The NBA Global Games London 2017. We believe a long term partnership with sport will help us, to empower consumers to make active and healthy lifestyle choices.”

Marc Armstrong, NBA EMEA Vice President, Global Marketing Partnerships, adds: “The NBA is pleased to announce our expanded partnership with Müller Rice as we prepare for our seventh regular-season game in London. We look forward to engaging fans in the UK and Ireland through the new Müller Rice promotional packs and other exciting marketing activities.”

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Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk.

Consumers will be encouraged to take the MOOvember milk moustache challenge by enjoying a drink of Black & White milk, taking a selfie of their milk moustache and then uploading the shot to social media with the hashtag #milkmo.

Consumers are also encouraged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember, the exceptionally popular month-long campaign organised by the Movember Foundation, the leading global organisation committed to changing the face of men’s health.

The foundation challenges men to grow moustaches during November to spark conversation and raise vital funds for its men’s health programs. To date, four million moustaches have been grown worldwide and the campaign has a huge presence on social media.

Rebecca Oliver-Mooney, category and marketing controller at Müller Wiseman Dairies, says: “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black & White milk while taking part in something fun and worthwhile.

“Movember is a hugely popular campaign, but not everyone can grow a moustache! The idea of a milk moustache however is iconic and something we can all get involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”

The promotion will run across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk until the end of November 2015.

This Movember, men and women can sign up at Movember.com to grow moustaches and take on the MOVE challenge for the 30 days of Movember.

The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to help men live happier, healthier and longer lives.

Since 2003, five million have joined the Movember men’s health movement around the world and raised £400m, funding over 1,000 programmes through impact investments that focus on prostate cancer, testicular cancer, poor mental health and physical inactivity.

Müller UK & Ireland is wholly owned by the Müller Group. It has two business units: Müller Dairy and Müller Wiseman Dairies. It is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice, makes Cadbury-branded chilled desserts under license from Mondelez and is a leading fresh milk, cream and butter business with dairies and depots throughout the UK.

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