Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

The Jaguar Land Rover Top Trumps app is available for iOS and Android from July 9th, and players will be able to compete against each other for a ranking on a live leaderboard as well as the chance to win daily prizes including trip for two to the Ice Drive Academy in Sweden, including flights, tuition and luxury accommodation, year’s membership of a David Lloyd Club for two or £200 to spend in the Jaguar Land Rover boutique.

Visitors to the Festival will receive a Super Top Trumps card (a card that can be added to a Top Trumps pack) when they enter. This card will encourage them to go to the Top Trumps area situated within the JLR stand and download the app via Wi-Fi to receive their exclusive JLR pack of Top Trumps. They can also book test drives and order brochures, while JLR will use the opportunity to capture data on interested visitors.

The app has two games, a single player mode called the Goodwood Challenge and, a Multi-player Shootout.

The Goodwood Challenge will feature a live leader board, with the highest ranked players in line to win the daily prizes. Players will also have the opportunity of boosting their leader board scores by viewing JLR’s cars on the stand and in the paddock.

The Multi-player Shootout enables players to challenge other players randomly or by username.

JLR worked with the owner of the Top Trumps brand, games company Winning Moves, which owns IP rights to a number of classic games in the UK, Europe, South Africa, North America and Australasia. As well as owing the hugely popular Top Trumps brand, Winning Moves has a license from Hasbro which allows it to create special versions of games such as Monopoly, Cluedo, Trivial Pursuit, Connect 4 and Guess Who, which are often used in promotional campaigns. Winning Moves has worked with companies including Shell, Sky News, McDonald’s, Kerry Foods, Ferrero, Mirror Group Newspapers, Singapore Airlines, BMW, Peugeot, BT TV, Hovis, British Gas, Merlin Entertainment, Metro Group, Cadbury’s, Nestlé Purina, Coca-Cola and Weetabix.

Located alongside the Jaguar Land Rover stand will be Jaguar’s F-TYPE Drift Experience, allowing fans to see, hear and feel the raw performance of a Jaguar sports car drifting in the hands of a professional driver. The experience will be running throughout the show, accessed from the Jaguar Land Rover stand.

Jeremy Hicks, Jaguar Land Rover UK Managing Director, says: “This year at Goodwood Festival of Speed we’re celebrating everything that the modern Jaguar brand is about; stunning design, innovation, heritage and incredible performance. From F-PACE SVR roaring up the hill and F-TYPE on the drift track to the XJ50 and all-electric I-PACE on the Jaguar Land Rover stand, we’re looking forward to putting on an astonishing show for all Festival of Speed visitors.”

The 5.0-litre supercharged V8 F-PACE SVR will be tackling the Goodwood hillclimb at its UK debut, as will the most powerful Jaguar ever – the 600PS XE SV Project 8 and the Invictus GT4 Racing F-TYPE SVR. Festival of Speed visitors will also have their first opportunity to see the Jaguar XJ50, a special-edition model designed to celebrate 50 years of the iconic XJ saloon. The XJ50 will appear alongside Jaguar’s revolutionary new I-PACE all-electric SUV on the Jaguar Land Rover stand, as part of the brand’s largest ever presence at Festival of Speed. The company is also celebrating the 70th birthday of the Land Rover.

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Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a year from the car sharing brand.

The activation kicked off last week and will visit a range of events, shopping centres and train stations within the Zipcar Flex boroughs of Westminster, Hackney, Islington, Lewisham, Lambeth and Wandsworth. There will be 24 days of experiential activity between now and September.

Created by global brand experience agency Sense, the campaign will use the Zipcar Flex Challenge game to introduce consumers to Zipcar Flex and drive acquisitions to the service. Zipcar Flex was launched in July 2017 and is a one-way drive and drop service, which gives Londoners greater flexibility to get more out of their city and travel around London how they want to. Londoners within designated Zipzones can pick up and drop off cars wherever is convenient, using an app to identify available vehicles.

Zipcar members can choose between two options via the same Zipcar app: Zipcar Flex or the original Roundtrip service, which operates from dedicated on-street Car Club Only bays all across the city and which involves Londoners picking up and dropping off a Zipcar in the same location.

Garry Thornton, Senior Marketing Manager at Zipcar, says: “Experiential provides the perfect vehicle to spread the word about our new Zipcar Flex car service as it allows us to engage with Londoners directly in the numerous Zipcar boroughs.”

Jess McGillivray, Account Director at Sense, adds: “Our striking branded stand and team of Zipcar Flex brand ambassadors will be touring the Zipcar boroughs over the summer, inviting consumers to sign up to Zipcar Flex for the chance to win driving credit, whilst also showing them just how easy it is to get wheels when you want them.”

Zipcar is the world’s leading car-sharing network, operating in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, France, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car-sharing options available. It is a subsidiary of Avis Budget Group, Inc, a leading global provider of vehicle rental services.

With locations in London and New York, Sense is a multi-award winning brand experience agency working for clients including The Economist, Coca-Cola, Activision, Mars, Canon, Molson Coors, and Mattel. It won the IPM Awards 2017 Grand Prix for its #H2O activation, part of its ‘Discomfort Future’ campaign on behalf of The Economist.

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