Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small aims to drive excitement and sales by offering a lot of smaller prizes rather than a single big prize. The mint brand says that while a small cash prize may not change someone’s life, it will put a smile on their face. There are 10,800 cash sums available to be won, and the total potential prize pot is £100,000.

Consumers win by unwrapping Trebor packs and finding a ‘YOU’VE WON’ message inside with a code. If they do, then they need to go online to the competition website and enter the code to find out what they have won and how to claim it. All claims must be made by 5.00pm on March 31^st, 2019.

Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and delivered a sales increase of 6.8% in Independents and Symbols during the promotional period, according to Mondelez, which owns Trebor.

Amy Lucas, Brand Manager for Trebor, says: “Trebor has a market share nearly double that of its nearest competitor, and currently holds the top three mint SKUs in the impulse category. Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”

The Get Minted prize draw, which was exclusive to the convenience channel, ran from April 1st until June 17th 2018 and offered consumers a chance to win prizes ranging from £50 up to a £5,000. At the same time, retailers who stocked Trebor and displayed the Get Minted POS won the value of any cash prizes claimed by consumers who bought winning packs in their store.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer.

Launched in July and running until the end of September, the on-pack activation will offer over 1,000 instant win prizes that are either ‘cool’ or ‘cheesy,’ including tablets, bikes, and karaoke kits. To find out if they’re a winner, consumers need to purchase a promotional pack then head to supercoolorsupercheesy.com to enter their barcode.

The promotion will feature on packs of Dairylea Dunkers, Snackers and Lunchables, and aims to drive category growth. It will be supported by significant investment across digital and social.

Rebecca Prout, Senior brand manager for Dairylea commented: “Being the leading snacking cheese brand, with a 65% share of snacking kits and 33% of kids’ snacks, we’re championing these segments with a unique promotion that will help retailers drive cheese sales throughout the summer and during the back-to-school period. The concept is based around the cool and cheesy things in life and we hope this promotion will create fun discussions in everyday family life!”

Mondelēz International is a global snacking company with 2017 net revenues of approximately $26 billion. Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate and Trident gum.

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For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside well-known variants such as Caramel, Fruit & Nut and Whole Nut.

Cadbury fans aged 16 or over from the UK or Republic of Ireland can submit their dream bar at cadburyinventor.com, where they can pick from a range of ingredients which will be added to Cadbury Dairy Milk, including caramel, brownie, popping candy, chilli, orange, mustard and cashews. There are more than 90,000 different available combinations to choose from.

After choosing up to three ingredients, entrants will be asked to name their bar and explain a bit about what inspired their creation before sending on their entry.

A heavyweight marketing campaign including TV and social media will reach 78% of all UK adults through activity across the Cadbury website, YouTube, Instagram, Snapchat and Pinterest.

David Shepherd, Director of Research and Development at Cadbury, says: “At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

Shepherd adds: “This is the first time ever we’ve opened the doors to our fans to help us create the next bar and we can’t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we’re encouraging the nation to go Madbury and be as bold as possible in what to choose. It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists.”

The promotion kicked off on July 1^st and closes on July 31st 2018. After the closing date, all entries will be put through a rigorous judging process with the finalists being selected based on taste and creativity. Three finalists will be selected and will be invited to visit Cadbury’s Chocolate Centre of Excellence in Bournville, the home of Cadbury, where they will work with chocolate experts to experiment with their creations and make their bar a reality.

All three bars will go on sale next year and will be sold to the public for the same amount of time and on the same channels. The products are anticipated to be on sale for between eight to 12 weeks from June 2019.

UK consumers will be able to show their support by buying their favourite new creation or voting on social media to determine which of the finalists will be crowned the ultimate winner. The winner will be chosen based 80% on Nielsen sales data for their bar and 20% on votes on social media.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers.

Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds.

To have a chance of winning a prize, consumers must purchase a promotional pack, find their code inside, then go to www.sweetsoundsofsummer.com and type it in to find out if they have won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, says: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration.”

A year ago, Mondelez ran an on-pack promotion for Maynards Bassetts offering consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

The Maynards Bassetts was acquired by Mondelēz International when it bought UK confectionery company Cadbury. Mondelez is a global snacking company with 2016 net revenues of approximately $26 billion and a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running.

Launching on May 1^st and running through the summer to September, Cadbury promotional chocolate bags will offer a free ticket with every purchase of a full priced adult ticket to top UK attractions including Legoland Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort and Sea Life centres.

The on-pack voucher entitles the holder to one free entry with one full paying adult at the attraction gate.

The promotion will be supported by a £1m marketing spend, including Out-Of-Home (OOH) and digital activity that will reach 80% of all adults, and should help drive further category growth in the chocolate bags segment.

The 2017 activity, which was extended to 32 pack variants, helped drive chocolate bag sales during the summer months, delivering a penetration growth of +3.7 percentage points with purchase frequency increasing to 2.7.

Chris Campbell, Brand Manager for Cadbury chocolate bags, says: “In partnership with Merlin Entertainments, we’re helping parents to spend quality time with their families during the holiday season with an instant saving. For 2018 we are making three million new more packs available to consumers – so there are even more opportunities for families to take advantage of the offer.”

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football tournament with five football stars; Thierry Henry, Jamie Redknapp, Shay Given, Jimmy Bullard and Alex Scott.

Running from April 30th until June 30th 2018, the competition offer 13 prize packages, which include entry for a team of six (the winner plus five friends) into a 5-a-side football tournament at Powerleague, Wembley, with the stars. Before matches start, competition winners will have the chance to mingle with the stars at a meet and greet including a question and answer session and a photo opportunity.

To enter the competition, consumers need to buy one of Cadbury’s singles, including number one selling adult brand Twirl, Wispa, Double Decker, Crunchie or Boost, and enter the barcode found on their pack at www.Cadbury5aside.com.

In addition to the 5-a-side football tournament packages, there is an exclusive promotion for the impulse channel offering 100 cash prizes, ranging up to £1,000.

Impulse channel retailers are also being targeted with a trade promotion. Stores which stock the participating products and display the related POS material and where winning packs are purchased will receive the same cash prize as the consumer gets.

Cadbury says previous promotional campaigns based around its Premier League partnership have been extremely successful at growing penetration Year-On-Year in grocery multiples.

The latest competition will be supported by a £1m marketing spend, including an OOH campaign, social media and PR support.

Raphael Capitani, brand manager for Cadbury singles, says: “The Cadbury-Premier League partnership has already proven to be a successful collaboration, due to strong competitions with unique experiences up-for-grabs, and we hope this latest promotion will do the same. Our newest competition offers consumers a money-can’t-buy prize with footballing legends as well as hundreds of cash prizes to help create further excitement and drive sales and frequency in singles. What’s more, the retailer has a chance to win big, too.”

Cadbury kicked off the second phase of its Premier League partnership in January 2018 with two promotions.

One, on Cadbury Dairy Milk, offered the chance to ‘Win a Legend’, which meant an experience day with a Premier League legend (Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen), plus thousands of instant win prizes, including pairs of match tickets and Cadbury Premier League merchandise, when they bought a ‘legendary’ product from the Cadbury Dairy Milk range.

The second, Finders Keepers, on Cadbury Fingers biscuits, offered the chance to win instant prizes of match tickets, stadium tours, TV sports passes and Cadbury Fingers packs, or the grand prize – presenting the Golden Glove trophy to the goalkeeper who has kept the most clean sheets at the end of the Premier League season, plus a VIP experience for their chosen guests on the day.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000 NutriBullet juice makers so they can create juice and smoothie recipes to complement their belVita breakfast biscuit.

To be entered into the weekly prize draw for the chance to win a NutriBullet, shoppers have to buy a belVita promotional pack, visit www.belvitaprize.co.uk and enter the barcode displayed on their packet.

Susan Nash, Trade Communications Manager at Mondelez, says: “Breakfast is an incredibly important meal; this competition aims to drive additional excitement and sales to the range.”

The competition aims to drive additional sales for belVita, which is now worth £76m in retail sales value according to Nielsen figures, and seeks to drive trial and penetration, bringing new consumers to the brand and encouraging frequency in existing shoppers.

The promotion is running in the UK and Republic of Ireland and is open to anyone aged 18 and over. The promotional period is from April 2nd to July 8th 2018. There are 14 weekly draws with up to 72 Nutribullet 600 models available to be won each week, with a final wrap-up draw for entries received after the end of promotional period and before September 9th 2018, with up to 42 Nutribullet 600 models to be won.

There is a No Purchase Necessary route for Northern Ireland residents, to conform to local gambling laws.

The belVita brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will be the biggest brand activation in Europe in 2019, with the work due to run across 20 countries early next year.

Caroline Baume, Marketing Lead, Europe at Mondelēz says: “Elvis bowled us over with their passion and creativity for our brief. Oreo will be the number 1 Mondelēz brand in Europe this year, and we believe we’ve found the right integrated partner in Elvis to build on this success”.

Caroline Davison, Managing Partner at Elvis adds: “The Oreo brand is synonymous with creativity and innovation the world over, and we’re very much looking forward to helping Mondelēz maximise its unicity further over the current months”.

Mondelēz International is a global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

ELVIS is a global creative partner for famous brands, including Cadbury, Honda, Stella Artois and Budweiser. It joined the Next 15 group in 2017, a communications business which employs over 1,610 people across 39 offices in 14 countries.

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Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the 11th year the event has run, and the fifth year that experiential agency RPM has managed the activities on behalf of Cadbury.

Cadbury points out that Easter is an important time of year for it commercially, and also as a brand. Delia Metral, Junior Brand Manager, Easter, says: “We know how important Cadbury is at Easter and this year, we want to take it to the next level by bringing a smile to the whole nation with Cadbury Easter Egg Hunt – a season of celebrations where Cadbury Easter bunny will bring families together around the ritual of egg hunts. We are very excited to partner with National Trust and National Trust for Scotland again and, with RPM’s great support, organise more than 300 Cadbury Easter Egg Hunts across the UK. We expect again several 100,000s of families to take part.”

Dom Robertson, Managing Director of RPM, adds: “In 2017, we achieved fantastic results, with over 1 million people attending a hunt over the Easter weekend and an enjoyment rate of 97%.  We plan to continue to improve on these results in 2018 and to build on the association Cadbury has with Easter.”

Cadbury will be providing properties with the support to activate their own personalised egg hunt themes, linking back to each of the properties unique stories, all leading to a Cadbury treat as a reward at the end.

RPM has created and is leading on all experiential elements of the campaign.  This includes roll out of the successful 2017 strategy and creative concepts.  The agency is also managing the National Trust partnership kit and signage production, staffing and logistics.

The hunts will be taking place at 305 National Trust properties across England, Scotland and Wales on the weekend between Friday 30th March and Monday 2nd April (except for Northern Ireland, where activities will also happen on Tuesday 3rd April).

Easter egg hunt participants are asked to either pay a small fee or make a donation to take part in a hunt, with all proceeds going back to conserving the properties.  The campaign has raised over £4.1 million over the past 10 years.

Consumers can visit the Cadbury website to find a nearby Cadbury Easter Egg Hunt.

The Cadbury brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of driving excitement and sales by offering consumers a chance to win one of 102 prizes, ranging from £50 up to a whopping £5,000.

Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize. For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize in stores where winning packs are purchased.

Get Minted was launched last year and succeeded in both exciting shoppers and driving sales with an increase of 8.5% in Independent and Symbol stores during the promotional period. This year’s promotion will be extended to include 2017’s new launches, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.

Retailers will also be able to find advice on how to boost mints sales further on the Mondelez trade website, deliciousdisplay.co.uk.

Carly Sharpe, Brand Manager for Trebor, says: “Trebor is the UK’s number one mint brand and its single rollpacks sell faster than all other mints. Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”

Prize coupons will be hidden within selected wrappers of the following Trebor products: Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Softmints Peppermint, Softmints Spearmint, Mighties Mint, Mighties Berry Mint, Mighties Mint and Mighties Berry Mint.

The Trebor brand is owned by Mondelēz International, the global snacking company with 2016 net revenues of approximately $26 billion. Mondelēz is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with power brands including Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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